BWI: Blue Star Infotech Successfully Implements a Decision Support System Based on SAS-EBI at D’damas (Gitanjali Group)

Press release from Business Wire India
Source: Blue Star Infotech Ltd
Thursday, November 05, 2009 12:11 PM IST (06:41 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Information technology; Technology
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Blue Star Infotech Successfully Implements a Decision Support System Based on SAS-EBI at D'damas (Gitanjali Group)


Mumbai, Maharashtra, India, Thursday, November 05, 2009 -- (Business Wire India) -- Blue Star Infotech, a leading provider of IT Services to enterprises globally, announced that it has successfully implemented a Decision Support System at D'damas, a widely popular and leading jewelry brand in India.

In order to have a unified view of its business, D'damas was looking for a solution that could seamlessly integrate information from various internal sources such as Sales, Inventory and Accounting and generate consolidated reports with minimal manual intervention. D'damas selected the Enterprise Business Intelligence solution of SAS for building its Unified Enterprise Portal. Blue Star Infotech, with a proven history of delivering enterprise portal solutions, was selected as the implementation partner.

According to Mr. R.K. Menon, COO of D'Damas - "Generating routine and specific MIS and mission critical reports pertaining to merchandising, inventory, sales and finance, through multiple sources of applications was time consuming and involved duplication and multiplicity in roles. The need for a solution which would integrate all these needs and yet be able to function independently of each other was felt. It was then that SAS India and Blue Star Infotech approached D'damas, with a proposition to implement a SAS Enterprise Business Intelligence solution. "

Mr. Sam George, CIO of Gitanjali Group, further adds - "It was gradually becoming a nightmare to collate information from all those different systems operating in those individual departments, to get one unified view of operations through accurate and timely reports. Blue Star Infotech helped us overcome these problems, by implementing a SAS-based Business Intelligence solution. The solution provides us a comprehensive 'one source of truth', through the ad hoc as well as standard reports and KPI based dashboards. This has helped us in getting more accurate mission critical information much quicker than what it used to be."

According to Satish Gaonkar, Vice President, Consulting Services Practice at Blue Star Infotech: "We are delighted to have successfully delivered a key decision-enabling solution to D'damas. This solution has enabled the management team to view timely and accurate representations of operational and business information and focus on resolving business problems."

About Blue Star Infotech

Part of the $650 million Blue Star Group, Blue Star Infotech Ltd. enables enterprises and technology companies to realize their business vision - by enabling them to eliminate operational inefficiencies and internal constraints through innovative business models and collaborative approaches. Blue Star Infotech serves its global clientele through offices in Mumbai, Delhi and Bangalore in India, Santa Clara (CA) and Jersey City (NJ) in North America, London in UK, Helsinki in Finland and Tokyo in Japan. The Company also has business associates in USA and Europe. Blue Star Infotech is a SAS Silver partner.

About D'damas

D'damas is one of the most popular jewelry brands in the country today with a presence in over 159 towns and cities.A joint venture between Gitanjali Gems and the Dubai based Damas Group; D'damas is a sub-brand that combines international quality with Indian values.

D'damas' vast variety of brand allows every customer a choice of jewelry to reflect her personality, tastes and to suit every occasion. It has gold and diamond studded jewelry matching various lifestyle, occasion and price points that cater to diversified customers.

D'damas is committed to the highest levels of customer satisfaction, and every piece of jewelry comes with a special certificate of authenticity assuring of both the diamond and gold content of the piece.


CONTACT DETAILS
Payal Jaiswal, Corporate Communication, Blue Star Infotech Ltd, +91 (22) 6688 6969, globalhq@bsil.com

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, MARKETING, BUSINESS SERVICES, CLOTHING, IT, TECHNOLOGY, BLUESTINFO.BO

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