Press release from Business Wire India
Source: Vdopia
Wednesday, September 02, 2009 11:10 AM IST (05:40 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Sports; Technology
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Ten Sports Launches India's First, Premier, Free Live Streaming Cricket Portal in Strategic Partnership with NBC Universal
New Delhi, Delhi, India, Wednesday, September 02, 2009 -- (Business Wire India) -- Ten Sports, the most watched sports channel in the Indian sub-continent, and NBC Universal Digital Solutions (NBCUDS), a wholly owned digital subsidiary of NBC Universal, have entered into an agreement to develop and launch www.tensports.com, a free, cricket-focused multiplatform sports portal targeting the region's fast growing digital audience.
The site will debut with live Webcast coverage of the much anticipated Compaq Cup, the tri-angular cricket series between India, New Zealand and Sri Lanka starting on September 8, 2009.
The portal will feature live Webcast of full cricket matches that encompass exclusive content from half of the world's cricket boards including Pakistan, Sri Lanka, West Indies, South Africa, Zimbabwe, Dubai, and Abu Dhabi. As a result, cricket fans from across the Indian sub-continent, and throughout the Middle East, will be able to enjoy live coverage of some of the most exciting cricket in the world. The video experience will be complimented by commentary and statistics, and will allow viewers to simultaneously chat with friends & family and other passionate fans during live Webcasts.
In addition to providing live Webcasts of cricket matches, www.tensports.com will also offer on-demand highlights during live matches, so that fans who have tuned-in late can catch up on crucial moments of action. These highlights will be hosted permanently on the site so that fans that have missed live Webcasts can still experience, on-demand, the best moments of the game with the click of a mouse. As another first, www.tensports.com will open up access to Ten Sports' deep video archive globally, so that hundreds of hours of great cricket matches and memorable moments of the game will be available for free on-demand, anywhere, anytime to cricket lovers worldwide. Finally, fans from around the world can watch some of the best moments in the sport. This amazing archive would eventually be available to mobile users as well.
Mark Denton, Ten Sport's Senior Vice President, Revenue and Digital Media commented, "Having built up a substantial brand leadership position in the sub-continent, we are now very excited to be able to partner with a company of the pedigree and with the digital expertise of NBC Universal. We will be working hard to leverage the Ten Sports brand and our exclusive rights to deliver content in new and dynamic ways to our growing audience both in the sub-continent and around the World."
Ten Sports will promote the new portal to its worldwide audience of over 70 million homes. The strategic partnership will provide multiplatform, 360 degree advertising solutions for advertisers who will be able to reach highly engaged audiences who will enjoy innovations such as Facebook social networking integration and real-time highlights during live Webcast of cricket matches.
"This initiative demonstrates our commitment to India, one of the most exciting emerging media markets in the world," said Sab Kanaujia, Vice President, Digital Product Strategy & Development, NBC Universal, who will be managing this new business. "We're delighted to work with Ten Sports to launch India's premier, video-rich, sports portal. By combining great content with our digital expertise and proven technology products and platforms, we fully intend to establish a new standard for excellence in the marketplace."
The portal will be owned and operated by NBC Universal Digital Solutions and will expand its content offerings to include other sports in the future. NBCUDS will also syndicate live cricket Webcast to its selected syndication partners for wider distribution.
NBCUDS has selected Vdopia, India's leading online video advertising platform, as its exclusive third party digital ad sales partner for the portal. Vdopia will represent the Ten Sports content on tensports.com as well as on syndication partner Web sites.
"As India's premier video advertising platform, Vdopia is excited to work with NBC Universal and Ten Sports, two of world's leading media companies, and participate in enabling an unprecedented experience for users in India," said Rohit Sharma, President & CEO of Vdopia Inc. "Our platform offers a unique capability to integrate live streaming and on-demand videos with relevant advertising, enabling new media business models including delivery of premium content for free to users." he added.
ABOUT TEN SPORTS:
Ten Sports is the highest rated sports channel in the Indian sub-continent, available in more than 75 million homes in over 75 territories. Since its launch in 2001, Ten Sports has become one of the world's leading producers and distributors of live cricket and is the commercial rights holder for half of the world's cricket boards including the West Indies, Pakistan, Sri Lanka, South Africa, and Zimbabwe. Ten Sports also holds exclusive and long term broadcast rights to the UEFA Champions League, US Open Tennis, and WWE. As well as its three localized networks, Ten Sports offers turnkey channel solutions from its headquarters in Dubai Media City to a growing list of international clients including DirecTV, Yes TV, Starhub, ART and Rotana. Ten Sports is owned and operated by Taj Television Ltd - a joint venture between Bukhatir Investments Limited and Zee Television.
ABOUT NBC UNIVERSAL DIGITAL SOLUTIONS (NBCUDS):
NBC Universal Digital Solutions (NBCUDS) is a wholly owned digital subsidiary of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, film, news, and information to a global audience. NBCUDS provides digital products, technology, services and end-to-end capabilities that connect creative high-quality content with consumers in a multi-platform digital world.
NBCUDS helps power online media properties across NBC Universal including over 400 editorial and marketing properties, over 200 blogs & message boards, and over 20 social networks. NBCUDS product solutions cover Video, Media Management & Archive, Social Platforms, Viral Applications, Site Design & Development, Mobile, Interactive TV, and Content Protection & Identification.
ABOUT VDOPIA:
Vdopia delivers the world's leading next-generation digital media platform including the largest online video advertising platform in partnership with the largest online publishers in India. Vdopia enables major brands and advertisers find and engage the right audience by partnering with publishers providing compelling content online. Headquartered in Silicon Valley, the venture-backed company has sales and development offices in Silicon Valley & New York in USA, and Mumbai & Gurgaon in India.
CONTACT DETAILS
Manleen Kaur, Value 360 Communications, +91 9810920020, manleen@precisionpr.org
KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY
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