BWI: Samsung Ultra Touch Mobile Sponsors ibibo.com’s Fashion Photography Initiative

Press release from Business Wire India
Source: Ibibo.com
Wednesday, September 02, 2009 02:15 PM IST (08:45 AM GMT)
Editors: General: Consumer interest, Entertainment, Fashion; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Telecommunications; Technology
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Samsung Ultra Touch Mobile Sponsors ibibo.com's Fashion Photography Initiative


New Delhi, Delhi, India, Wednesday, September 02, 2009 -- (Business Wire India) -- In its endeavor to reach out to the trendy, fashion oriented consumers , Samsung Mobile has become the sponsor of ibibo iFashion Photographer. Samsung will be using the 8.0MP Samsung Ultra Touch mobile to lead this association since even fashion photographers can even shoot with this phone, given its superior camera performance. ibibo.com's initiative for fashion photography is fast becoming the largest fashion photography network online, with iFashion Photographer entering Season 3. The premise is exciting for budding fashion photographers across India. A unique opportunity to shoot international models with the best make-up artist and stylist, under the supervision of India's leading fashion photographer, Jatin Kampani.

Samsung Ultra Touch Phone found ibibo iFashion Photographer platform extremely interesting and relevant to the product. As part of the initiative, photography enthusiasts participate by simply uploading their photos on ibibo.com. The ibibo community votes for the photos they like best. The judge of the competition, Jatin Kampani, chooses the top 5 Fashion Photographers of the season. The 5 will get to win a Samsung Ultra Touch mobile each.

"Samsung Ulta Touch re-defines perfectionism in style, design and technology in full touch. Through the interactive platform of this contest. We are seeking to communicate the superior multimedia features of the Samsung Ultra Touch like its embedded 8 megapixel camera with dual power LED flash and smile shot mode that ensures that customers can capture incredible photographs on this phone." states Mr Sunil Dutt, Country Head, Samsung Telecom Division, Samsung India Electronics Ltd.

"We couldn't be more pleased to welcome a global brand of the caliber of Samsung as our partner. With this brand association, we couldn't have hoped for better fit for our fashion photography initiative," said Ashish Kashyap, CEO, ibibo.com.

ibibo has been providing unique applications to brands to reach out to relevant target audiences online, who, in turn become viral marketers and promote the brand applications amongst their friends and followers.

About ibibo.com:

ibibo.com is India's first entertainment and talent based social network. It gives the youth of India a unique platform to showcase their talent, express themselves, create their own social network, audience and fan club and hence get recognition.

Access to the right kind of target audience is motivating corporate, brands and movie production houses to opt for ibibo as the most effective platform to engage with their consumers. ibibo.com enables them to leverage the viral power of the social network and to intimately interact and engage with their customers. ibibo creates customized branded applications for advertisers to target the right set of audience.

ibibo.com was launched in January 2007 and it has continually evolved by listening to and then meeting the intrinsic needs of the country's young people. The core age group is 18-24, with a male, female ratio of 70:30. The ibibo community is currently more than 4 million strong, making it the largest India based social networking site in the country. And most importantly, 59% of user base is from tier 2 and tier 3 cities and towns of India. BusinessWeek recently listed ibibo.com in the Global Top 50 Tech Start ups.


CONTACT DETAILS
Manisha Chaudhary, Value 360 Communications, +91 9899797810, manisha@value360india.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FASHION, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, TELECOMMUNICATIONS, TECHNOLOGY

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