Press release from Business Wire India
Source: Messe Frankfurt
Tuesday, September 15, 2009 04:45 PM IST (11:15 AM GMT)
Editors: General: Consumer interest, Economy, Fashion, Lifestyle; Business: Advertising, PR & marketing, Business services, Household & personal care products & services, Media & entertainment; Healthcare
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Beautyworld India 2009 to Reflect the Positive Outlook of the Indian Economy
Mumbai, Maharashtra, India, Tuesday, September 15, 2009 -- (Business Wire India) -- -- Klaus Peter Ochs, Germany's star hairstylist to be a highlight
-- Beautyworld India Hair Awards to attract India's stylists
-- Support from associations offers strength to the show
Beautyworld India is an international trade fair focused on cosmetic, healthcare and wellness industry. The event will be very beneficial for all the professionals related to this industry and also for the potential buyers. It will provide an excellent opportunity to know more about the latest products and trends. The exhibition will be a superb platform for the overseas participants to display their products as well as to discover and understand the necessities of the Indian market. Beautyworld India will be held in Mumbai from October 4 - 6, 2009 at the Bombay Exhibition Centre, Mumbai.
Beautyworld India Hair Awards will be the main highlight of the event, which will be guided by none other than the President of Intercoiffure Mondial, Klaus Peter Ochs, star hairstylist from Germany, Mr. Ochs will have a daily Hair Shows where the latest techniques in styling and haircuts will be revealed.
Beautyworld India is supported by leading associations to ensure that the entire industry is part of the development process. NHBA - The National Hairdressers & Beauticians Association India & HIP - The Hair India People - an association of celebrity hairstylists in India, will cover the entire group of hairstylists from across the country. Messe Frankfurt India is also working with the Cosmetology Society of India, as well as the Flavours & Fragrances Association, and the Food & Drug Association, all of whom form the back bone of the cosmetic industry in India. "Beautyworld India is an excellent event organized with the highest professional standards and we are happy to be associated with them" says Mr. Suhas Chaudhari, Joint Commissioner Food & Drug Administration of India.
"We are upbeat about the fair this year even if we cannot expect a large growth in exhibitor numbers due to the economic downturn in most markets. Our commitment to this market means that we will ensure high levels of interaction between buyers and sellers as well as the consumers of India. The Hair Awards under the guidance of the master himself - Klaus Peter Ochs, will set the industry in a path of high standards for many years to come. The high quality speakers we bring to the event will impart knowledge and information that our growing market needs" said Ms. Shammi Nagpal, Managing Director, Messe Frankfurt India.
Beautyworld India 2009 will feature the entire gamut of product ranges from cosmetics, skincare, hair care, dental care, spa and wellness, to packaging, raw materials, manicure & pedicure, furniture for beauty parlors, fashion accessories as well as training centers and publishers from India and abroad. Visitors to Beautyworld India will be highly motivated and include people from all aspects of the beauty & spa industries, including aesthetic and nail salons, various combined beauty facilities and those involved in retailing, medical institutions, importers and distributors as well as consumers.
Among the exhibitors are Cipla India, all set to feature their unique range of hair care, skin care, spa products and perfumes, as well as health and energy drinks, Eisen Germany will present their high quality cosmetic sharpeners that fit all type of cosmetic pencils, Italian manufacturer, Oyster Cosmetics will present hair and skin care cosmetics; Kryolan Cosmetics will be showing their expert range of professional make - up products. They will join a host of exhibitors from Turkey, Spain, China, Australia and Europe.
More than 16 professional workshops will be held alongside the fair allowing for an exchange of latest information, new techniques and products. They are must-see events for professionals in the cosmetic industry. Among the highlights of the workshop sessions are the Daily Hair Shows by star hairstylist, Klaus Peter Ochs. The famous Ananda Spa in the Himalayas will present their holistic views on "Ayurveda & the healing process". Experts like Dr. Geeta Pandya, a pioneer in the field of gynecological endoscopy and assisted reproduction in India will speak on Hormones. International speakers will also grace the workshops.
For those interested in getting their hair styled and tweaked on the spot, they need look no further than the interactive "HAIR & NOW" area in the hall where leading celebrity hairstylists of "Hair India People" will perform miracles with manes. Bollywood celebrities will also be present at the event.
International exhibitors wanting to do businesses with India have the best opportunity to get first hand information on policies and procedures for import into India through the interesting panel discussion featuring important speakers from the Food & Drug Administration and the Mumbai Customs Authorities.
The new concept of the fair to feature two separate areas within the fair - Beautworld India Professional (open to trade only) and Beautyworld India Direct (open to public) has been well accepted and the industry is upbeat about the event.
About Messe Frankfurt
With annual revenues of ? 440 million (Year 2008) and over 1,400 employees around the world, Messe Frankfurt is Germany's biggest fair and exhibition company. The corporate group has a global network of 29 subsidiaries, five branch offices and 48 international sales partners, which represent Messe Frankfurt in over 150 countries of the world. Events 'made by Messe Frankfurt' are held at over 30 venues worldwide. In 2008, the Messe Frankfurt group organised over 102 fairs more than half of them outside Germany, in addition to 397 congresses, conventions and other activities in Frankfurt. These events attracted a total of three million visitors, and nearly 69,000 companies. At present, the Exhibition Centre can boast 322,000 square metres of exhibition space with nine exhibition halls and a congress centre. The company is publicly owned with 60percent being held by the City of Frankfurt and 40 by the State of Hesse. Further information: www.messefrankfurt.com.
CONTACT DETAILS
Ms Preeti Varadarajan, Messe Frankfurt, +91 (22) 22021377/7609, preeti.varadarajan@india.messefrankfurt.com
Kavita Bhaskaran, Sampark Public Relations Private Limited, +91 9987355009, kavita.bhaskaran@sampark.com
Archana Pradhan, Sampark Public Relations Private Limited, +91 9820330505, archana.pradhan@sampark.com
KEYWORDS
CONSUMER, ECONOMY, FASHION, LIFESTYLE, MARKETING, BUSINESS SERVICES, HOUSEHOLD, MEDIA, HEALTHCARE
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