BWI: Sony Ericsson’s Application Submission Now Open to Developers World Wide

Press release from Business Wire India
Source: Sony Ericsson
Thursday, August 06, 2009 06:15 PM IST (12:45 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Telecommunications; Technology
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Sony Ericsson's Application Submission Now Open to Developers World Wide


New Delhi, Delhi, India, Thursday, August 06, 2009 -- (Business Wire India) -- Starting today, the Sony Ericsson application submission site http://submit.sonyericsson.com/ is open to all developers. Applications can be submitted to PlayNowT arena as well as to the established application service, Fun & Downloads. Initially, developers for JavaT ME and Symbian OS are invited to become part of this ecosystem, which gives access to an installed base of over 200 million Sony Ericsson phone users. Later this year, the process will also cover additional mobile software platforms.

With India emerging as a power house of mobile applications, Sony Ericsson has opened up the Indian developers' way to the world by providing them an opportunity to sell their content and applications to the Global Store. The company recognizes India's great entrepreneurial spirit and is encouraging not only companies but even sole proprietors and partnership firms in India to submit mobile content and applications.

PlayNowT arena is currently available in 17 countries and will be accessible to over 20 countries by end of 2009. "There is huge consumer interest in applications that make communication a more personal and enhanced entertainment experience. We recognise that it needs to be simple and attractive for developers to reach those consumers and that there need to be established content channels through which to push creative applications. Our new application submission process addresses these needs, giving developers easy-to-use access to the Sony Ericsson PlayNowT arena market place" said Christopher David, Head of Developer and Partner Engagement at Sony Ericsson.

For more information please visit: http://submit.sonyericsson.com/.

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.

Sony Ericsson Developer and Partner Engagement Program and Developer World represent a global support program and web portal totally dedicated to helping professional wireless developers and content partners achieve business success by providing easy-to-find documentation, tools, technical advice and go-to-market support. Sony Ericsson Developer World guides developers through the development and application submission process thereby ensuring a constant stream of fun, useful and innovative content and applications for Sony Ericsson phones. Visit the website at www.SonyEricsson.com/developer.


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KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, TELECOMMUNICATIONS, TECHNOLOGY

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