BWI: Premier Farnell Significantly Expands Tyco Electronics Lighting Product Range

Press release from Business Wire India
Source: Premier Farnell
Monday, August 24, 2009 12:17 PM IST (06:47 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components; Technology
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Premier Farnell Significantly Expands Tyco Electronics Lighting Product Range
Across APAC, Premier Farnell Adds Over 400 Tyco Electronics Lighting Products; Now Representing One of the Largest Ranges of Tyco Electronics Products

Bangalore, Karnataka, India, Monday, August 24, 2009 -- (Business Wire India) -- Premier Farnell, the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals worldwide, today announced that it has significantly expanded its portfolio of Tyco Electronics' lighting products in Asia Pacific as part of its successful global partnership with Tyco Electronics.

In Asia Pacific, Premier Farnell will be Tyco Electronics' franchised high-service, low-volume distribution partner for over 400 lighting products. In total, Premier Farnell offers up to 220,000 Tyco Electronics products worldwide with 18,000 components in stock at any given time for same-day customer fulfilment.

Additionally, this partnership brings both Tyco Electronics and Premier Farnell together on element14 (www.element-14.com), the popular community portal for design engineers to interact and collaborate on new technologies or designs in their local languages. Since its recent launch, the site has attracted 27,000 hits monthly.

"The Asia Pacific market has a growing appetite for infrastructural developments in which innovative lighting applications will play an important role. To better support the thousands of engineers who will need our excellent range of interconnect solutions as they create energy efficient and long-life lighting applications, we will work in close partnership with Premier Farnell. We believe that our customers' demands can be quickly and efficiently met by Premier Farnell's multi-channel, high-service model and its design community portal," said Andy Lim, Tyco Electronics, Asia Pacific.

"This strategic product expansion underlines Premier Farnell's commitment to supporting electronic design engineers in Asia Pacific with the latest technology from Tyco Electronics, one of the world's leading suppliers of passive electronic components. Premier Farnell now represents one of the largest ranges of Tyco Electronics products around the world. Through our multi-channel, high-service model, we offer customers free same-day or next-day delivery anywhere in Asia Pacific. Electronic design engineers can look towards fast, efficient delivery of products at every stage of their design process," said William Chong, Regional Director of Supplier, Product & Purchasing Management, Premier Farnell, Asia Pacific.

Tyco Electronics lighting products is available for order via Premier Farnell's website and customer contact centres in Australia, Singapore, Malaysia, India and China. These products will be stocked at Premier Farnell's three distribution centres located in Sydney, Singapore and Shanghai enabling same day or next day order fulfilment to customers.

About Premier Farnell

Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel distributor of electronic, and industrial products and specialist services throughout Europe, the Americas and Asia Pacific. It goes to market with a differentiated value proposition, world-class marketing, a stocked range of 450,000+ products, and access to 4,000,000 more items from 3,500 top manufacturers. The company has group sales of £823.1m and over 4,100 employees globally.

While global in scope, Premier Farnell recognizes the individual needs of each market and has continued to internationalize its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in the UK, India, Europe, Australia and New Zealand, Newark in the US, Canada and Mexico, and Premier Electronics in China and Hong Kong. In Singapore, Malaysia, and Brazil the operation is known as Farnell Newark.

For more information visit the website at www.PremierFarnell.com.


CONTACT DETAILS
Rony Rajan, 20:20 MEDIA, +91 9980162010, rony@2020india.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, TECHNOLOGY

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