BWI: PlaySpan and Spare Change Launch Industry’s First Payment Wall on Social Networks

Press release from Business Wire India
Source: PlaySpan India Pvt Ltd
Wednesday, August 05, 2009 01:08 PM IST (07:38 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Banking & financial services, Business services, Information technology; Technology
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PlaySpan and Spare Change Launch Industry's First Payment Wall on Social Networks
Ultimate Payment Wall Provides Most Comprehensive Payment Solution for Developers and Consumers on Facebook and MySpace

Mumbai, Maharashtra, India, Wednesday, August 05, 2009 -- (Business Wire India) -- PlaySpan, the leader in monetization solutions for online games, virtual worlds, and social networks, today announced the release of its new Spare Change Ultimate Payment Wall that enables social network game developers to more effectively monetize their games and apps. The Ultimate Payment Wall provides over 50 payment methods including credit cards and PayPal in one simple iFrame implementation, giving consumers the ability to select relevant and familiar payment methods by their country and the convenience to pay in their local currency.

Spare Change's Ultimate Payment Wall is the first payment wall available for social networks. It's similar to existing offer walls, but is designed specifically for direct payments. Much of Facebook's growth is now coming from international markets, and developers are focusing more and more on how to capitalize on these new international users. The payment wall solves this need with a plethora of international payment methods that match the footprint of the social networking user base. The payment wall also caters to the youth demographic with many mobile, game card, coupon, and voucher-based options. One such option is the Ultimate Game Card, which is a prepaid card that is available in 45,000 retail locations across North America.

"The Ultimate Payment Wall solves several issues facing game developers and publishers today", said Lex Bayer, General Manager of Social Networking Monetization at PlaySpan. "Developers realize that providing additional payment methods drives increased monetization and payment conversion, but the logistics and integration requirements for all the various methods form a major barrier to implementation. Now developers can gain access to every payment method they will ever need, all under one roof. The payment wall also presents these various methods to users in a simple fashion that enables them to quickly pick the payment brands they already recognize and prefer."

"It was very easy for us to add the Ultimate Payment Wall to our apps. The new interface has a nice, clean layout that combines a variety of payment methods, and has already made an immediate impact on our business," commented John Fan, Co-Founder of Cardinal Blue Software, and designer of the Friend Stock and Travel Balloon applications on Facebook.

Ultimate Payment Wall is accepted in over 30 countries, including the U.S., Canada, and the European Union. The new platform makes Spare Change's Ultimate Payment Wall the most comprehensive payments solution for social network monetization available today.

About PlaySpan,Inc.

PlaySpanT is the leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan's patent-pending in-game virtual goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users.

PlaySpan also offers global payment solutions through its subsidiary PayByCash® with 85 payment methods in 180 countries. The ULTIMATE GAME CARD® is used by consumers to pay for 300 multiplayer games and around 700 games on popular social networking sites. It is available in about 45,000 retail locations across North America and growing rapidly worldwide.

Social network payment solutions are available through Spare Change©. Acquired by PlaySpan in April 2009, Spare Change is the first and leading payments platform designed specifically for social networks. Featured on over 700 applications, across Facebook, MySpace and Bebo, Spare Change empowers developers to successfully monetize their applications through micro payments. The Spare Change platform enables users to make safe, convenient, and friendly 1-click purchases through a variety of funding sources.

PlaySpan is headquartered in Silicon Valley with offices in Virginia, Ohio, and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures. The company has recently won the 2009 OnHollywood Category Award for Best Gaming Company.

For more information about PlaySpan, visit http://corp.playspan.com
For more information about Spare Change visit: www.sparechangepayments.com


CONTACT DETAILS
Vinayak Rao, PlaySpan India Pvt Ltd, +91 9820045958, Vinayak.rao@playspan.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BANKING, BUSINESS SERVICES, IT, TECHNOLOGY

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