BWI: Ibibo.com to Produce and Release Albums for Rock Bands on Mobile and Web

Press release from Business Wire India
Source: Ibibo.com
Monday, August 31, 2009 03:05 PM IST (09:35 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
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Ibibo.com to Produce and Release Albums for Rock Bands on Mobile and Web


New Delhi, Delhi, India, Monday, August 31, 2009 -- (Business Wire India) -- ibibo.com in association with Counter Culture Records launches "The Rising Rock Stars of India"- an online platform that encourages fresh talent and emerging rock bands across India. As a part of the platform every month one band will get an opportunity to record a professional album and the same will be marketed by ibibo across the web and mobile. The original compilations will be available for ring tone downloads and dedications on the web and mobile. This is a first of its kind initiative where-in emerging rock band albums are being released digitally. Over the next 6 months ibibo will produce 6 Rising Rock bands of India and give them an opportunity to perform Live in various cities.

"It is a unique online platform that promotes rock bands and brings them closer to their fans across the country. This program is in line with ibibo's vision to incubate talent in India and give young, upcoming and rising Indian rock acts a chance to showcase themselves and release their albums." said Ashish Kashyap, CEO ibibo.com.

The Rising Rock Star panelists along with the ibibo fan community will choose one band every month for the next six consecutive months. The panelists are all eminent musicians and individuals who have a rich music based background- Amit Kilam from Indian Ocean, Randolph Correia from Shaa'ir + Func fame, Malini Agarwal the famous RJ, Saurabh Kanwar from Channel [V] and KJ Singh. Six rock bands will get a chance to cut an album with Counter Culture Records and ibibo.com.

"There is some fantastic talent coming out of India right now, and the number of new bands writing their own material only keeps growing. Through 'The Rising Rock Stars of India' we hope to be able to give some of these bands exposure to a more professional set-up, the opportunity to explore their talent and to record an album" commented Vijay Nair, Director, Counter Culture Records, Only Much Louder.

Each of the 6 rising rock bands will promote their album on a 3 city tour, reaching out to audiences on ground as well.

About ibibo.com:

Ibibo is India's first entertainment and talent based social network service. ibibo has created various platforms for users to express and share their talent and meet their need of achieving "recognition" and "status". ibibo.com was launched in January 2007 and has a growing young Indian user base. On Ibibo the user is empowered to express themselves using various social media tools. Further, the users create their social graph comprising new found connections, which also becomes an audience for their talent and expression. It is this audience which votes, comments and interacts with the users expressions thereby fulfilling the need for "RECOGNITION" and hence popularity and eventual fame. The ecosystems works in a manner where in the user in turn becomes an audience for some one else's talent.

About Counter Culture Records:

Counter Culture Records is an independent music label based in Mumbai, India that actively pursues new sounds and is dedicated to providing a platform for talented artists and bands to release their music, enabling them to reach wider audiences. Established in March 2007, it is one of India's first independent music labels.


CONTACT DETAILS
Manisha Chaudhary, Value 360 Communications, +91 9899797810, manisha@value360india.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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