Press release from Business Wire India
Source: Haier India
Thursday, August 06, 2009 01:30 PM IST (08:00 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Household & personal care products & services, Retailers; Technology
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Haier India Forays into New Business Category
Launches Stylish, Sleek and Safest Range of 'Haier Spa Water Heater'
New Delhi, Delhi, India, Thursday, August 06, 2009 -- (Business Wire India) -- Haier Appliances, one of the leading home appliances brand worldwide, today announced its foray into a new business category in India. The announcement came with the launch of Haier's range of electric Spa water heaters. Specially designed for Indian consumers, the new offering is a result of extensive research of Indian market & consumer needs. All set to cater to the demands of consumers in the domestic market, Haier water heaters have a strong global presence and enjoys over 1/3rd of the market share in China, one of the largest consumer markets in the World.
Speaking on the occasion, Mr. Pranay Dhabhai, Whole Time Director and COO, Haier Appliances India said, "At Haier, our primary focus is to bring 'consumer relevant innovation' in the Indian households with contemporary design, aesthetics and cutting-edge technology. The edge is to deliver premium quality products to our customers with an ideal combination of quality, cost and delivery options."
"The challenge is to keep our global image intact, yet adapt the product to suit the local Indian market. Energy efficient products, which qualify the international quality standards, have been introduced in the Indian market to ensure that we bring the best world class products for our consumers. Our latest addition, Haier Spa Water Heaters fully responds to all of these characteristics and endorses our philosophy of Inspired Living." He added further.
Haier Spa Water Heater comes in stylish, sleek, innovative and compact design with smart technology which offers convenient features at your finger tips. Haier Spa water heater has the unique Haier patented 'SafeCare Technology', that ensures protection for the user from any power shocks due to leakage of electric current on the water heater or faulty grounding wire system.
Thick PUF insulation in Haier Spa reduces standing heat loss and power consumption. Dual imported thermostat and highly efficient heating element in Spa water heaters ensures the dual advantage of getting quick hot water as well as constant hot water at a consistent temperature.
Speaking on Spa water Heaters, Mr. Anurag Srivastava, PGH-Water Heater Division, Haier Appliances India said, "Innovation, aesthetics, functionality, durability, eco-compatibility, clear user-friendly functions and safety were the criteria kept in mind while designing Spa water heaters. The 'SafeCare Technology' is in accordance with IEC standards and many countries are considering it as a safety standard for various appliances. Haier Spa water heaters are designed for high working pressure of eight bars, which is more than double of ordinary water heaters and ideal for high rise buildings or where pressure pumps are used. "
Haier Spa water heaters will be available in two variants, electronically controlled P series and M series with mechanical controls. The Spa P series is available in 15, 25 & 35 liters and M series in 10, 15 & 25 liters. This complete premium range of Spa water heaters would be available in all leading stores across India and will carry a price range of Rs. 6,500 to Rs. 10,260.
About Haier Group
The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2008, the group turnover aggregated US$ 17.9 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier's corporate culture. Haier has been widely recognised as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.
About Haier India
Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India, the company's product range includes Haier colour televisions, refrigerators, washing machines, air conditioners, freezers for commercial & medical usage and recently introduced Spa range of water heaters. Haier Products are available across India at all major retail outlets.
CONTACT DETAILS
Rinu Jha
KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, HOUSEHOLD, RETAIL, TECHNOLOGY
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