BWI: Vigyaapan Technologies Pvt Ltd Launches Mobile Analytic Product vPowerBroker Focused on Increased Behavioral Targeted Marketing

Press release from Business Wire India
Source: Vigyaapan Technologies Pvt Ltd
Monday, July 27, 2009 04:23 PM IST (10:53 AM GMT)
Editors: Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
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Vigyaapan Technologies Pvt Ltd Launches Mobile Analytic Product vPowerBroker Focused on Increased Behavioral Targeted Marketing


Mumbai, Maharashtra, India, Monday, July 27, 2009 -- (Business Wire India) -- Vigyaapan Technologies Pvt Ltd Launches vPowerBroker (patent pending) focused on increased behavioral targeted marketing which helps increase Value Added Services consumption by 5% to 10%.

vPowerBroker helps identify the Queen Bee's a.k.a. social influencers in the network of a telecom operator. These Queen Bee's are the most popular people in the network. They either receive many calls or they make many calls. They are also connected to the important people in the network. This makes them highly influential. A VAS provider or a telecom operator can use the product to do intelligent marketing to promote adoption of a product or a service. The promoted product spreads virally due to the Queen Bee's. This helps reduce spam thereby targeting the correct person. The product is currently being tested with a leading telecom operator in India.

"Our product will help deliver the right ad to the right person. It focuses on identifying key behavioral trends in user behavior to deliver results." Said Ankush Gupta, Founder and CEO, Vigyaapan Technologies Pvt Ltd

vPowerBroker can be used to market a digital product or a non digital product. Non Digital products can be a book or a magazine while a digital product can be a ringtone, wallpaper etc. The technology can also be used by FMCG, Lifestyle retail and other advertisers with a specific target audience in mind. The technology does behavioral targeted advertising, a step ahead of the basic demographic based approach. We can also use the product to promote a social cause like Blood Donation or save paper or save water. Its about influencing the influencer leading to viral marketing resulting in increase in product adoption.

Vigyaapan Technologies has been selected by Proto - a startup event as one of 15 hottest startups in India.

About Vigyaapan Technologies Pvt Ltd:

Vigyaapan Technologies Pvt Ltd specializes in Mobile Analytics, Mobile Advertising, Mobile Applications and Web Applications creating cool innovative products. Our technology helps advertisers increase their return on investment on marketing money spent.

Vigyaapan specializes in helping firms reach and convey advertising messages to their target customers - either existing customers or potential customers - using mobile networks and handsets. Our vision is to be able to create a mobile advertising platform for third party vendors to reach customers across different mobile networks.

Vigyaapan is also developing applications on multiple Mobile Operating Systems, i.e. iPhone, Android, Blackberry, WindowsMobile.


CONTACT DETAILS
Ankush Gupta, Founder and CEO, Vigyaapan Technologies Pvt Ltd, +91 (22) 32167223, ankush@vigyaapan.in

KEYWORDS
MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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