BWI: Nikon Launches South India’s First Exclusive D-SLR Zone

Press release from Business Wire India
Source: Nikon India
Friday, July 24, 2009 03:05 PM IST (09:35 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Retailers; Technology
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Nikon Launches South India's First Exclusive D-SLR Zone
Strengthening its Commitment towards Photography Lovers in India

Bangalore, Karnataka, India, Friday, July 24, 2009 -- (Business Wire India) -- Nikon India, the 100% subsidiary of the imaging industry leader - Nikon Corporation launched an exclusive Nikon professional D-SLR camera zone for the consumers at Foto Best Pvt. Ltd, 111/1, 112/1, Dickensen Road Bangalore, Karnataka. The store was inaugurated by Mr. Kimito Uemura General Manager Marketing Nikon Hong Kong in presence of Mr. Hidehiko Tanaka Managing Director Nikon Inida.

As part of its aggressive expansion plans in India, Nikon launches its exclusive D-SLR zone where the entire range of D-SLR cameras, NIKKOR lenses and an elaborate COOLPIX range of compact cameras would be on display. This is the first such zone that Nikon has opened in Southern India in addition to two zones in Mumbai and Delhi. Going forward Nikon aims to open 25 similar outlets across India by the end of this financial year.

Mr. Hidehiko Tanaka, Managing Director, Nikon India said " Launch of Nikon D-SLR zone in Bangalore is a major step towards not only strengthening our brand but also promoting photography culture in a big way, specially in the southern markets. Through this we hope to reach out to the customers and bring to them the Nikon's 70 years of expertise in professional cameras in an accessible form. We want to empower our consumers by means of providing technical know how from experts and the opportunity to touch and feel the cameras so that they can make the right buying decision. We are positive that this initiative of Nikon will be received well by the consumers in Bangalore."

At the Nikon's exclusive zone, consumers, both professional and amateurs get to touch, feel and experience the Digital SLR Cameras with combination of lenses and other accessories providing expert guidance, technical know how all under one roof. Most importantly, Bangalore photography lovers can now obtain first hand information on entire range of products and make an informed choice. Nikon exclusive D-SLR zone is an attempt to provide customers with an interactive and informative shopping experience.

"The Southern market contributes around 28% of the overall sales of Nikon in India, out of which Karnataka alone contributes 9%. Hyderabad contributes 7% while Tamil Nadu, Kerela & rest of Andra Pradesh combined contribute around 12%" He added.

Presently, Nikon is targeting 800 retail outlets for in store branding along with the plans to hire 200 in store promoters in the current financial year to further improve the buying experience.

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, including its Nikon D-SLR as well as its compact camera, the Nikon COOLPIX and a range of NIKKOR lenses and service and repair of Industrial products. These include microscopes and technical measuring instruments.

January 2009 saw the launch of Nikon's flagship D3X professional Camera with resolution as high as 24.5 megapixels which can be used for very high level photography followed with the introduction of eight COOLPIX compact cameras in April 2009. In May Nikon launched D5000 that is a 12.3 mega pixel camera which not only captures photos and high-def movies, but also sports a unique Vari angle LCD monitor. This is the world's first D-SLR camera with a 450 degree rotating screen.

With offices in Mumbai, Kolkata and another one to be opened in the southern region, Nikon is strengthening its distribution network all across India. The company has established two new ASCs (authorized service centers) in 2009 in addition to thirteen existing in 2008, making it a total of fifteen, and is looking forward to further expand the service base so that our customers can enjoy our complete service support.

Nikon has also recently set up exclusive D-SLR zones in Delhi and Mumbai which showcase the entire range of D-SLR cameras, NIKKOR lenses and an elaborate COOLPIX range of compact cameras. The zones allow consumers, both professional and amateurs get to touch, feel and experience the Digital SLR Cameras with combination of lenses and other accessories providing expert guidance, technical know how all under one roof.

Nikon has had an extremely successful tenure in India so far with increasing sales and fame. In 2009, Nikon has won twelve awards under various categories, with the recent being the NDTV Tech Life Award 2009.

Nikon Corporation: Japan

Founded in 1917 as Nippon Kōgaku; the company was renamed in 1988 as Nikon Corporation. Nikon has truly evolved as an institution of creativity in imaging arena, Semi conductors, Industrial Equipments and specialized in optics as well. Nikon technologies are active not only in Nikon's core products such as cameras, microscopes and IC steppers/scanners, but they also squarely support innovation in leading-edge science, and they contribute to the development of society and industry as a whole.

Nikon Corporation, Imaging Company announced the worldwide launch of Nikon Next (www.nikonnext.com). Nikon Next site will serve as a new type of imaging gallery for the exhibition of works taking electronic visual displays as the final means of expression in a wide variety of formats, including still images, movies, text and audio, and Flash files, by established artists in the photography industry along with up-and-coming photographers and imaging artists who will serve as the backbone of the photo imaging culture to come. Visitors to the site will be able to search works by artist name or shooting location.


CONTACT DETAILS
Tanya Singh, IPAN Hill & Knowlton, +91 9910085036, tanya.singh@ipan.com
Namrata Bhalla, IPAN Hill & Knowlton, +91 9873169803, namrata.bhalla@ipan.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, RETAIL, TECHNOLOGY

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