BWI: LERROS Launches its First Exclusive Retail Store in Hyderabad

Press release from Business Wire India
Source: LERROS
Tuesday, July 28, 2009 05:48 PM IST (12:18 PM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Retailers
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LERROS Launches its First Exclusive Retail Store in Hyderabad
The Eighth Store after a Successful pan-India Rollout in Delhi, Mumbai & Bangalore & Chandigarh

Hyderabad, Andhra Pradesh, India, Tuesday, July 28, 2009 -- (Business Wire India) -- LERROS, a premium German apparel brand for everyday wear which currently has retail presence in Delhi, Mumbai, Bangalore & Chandigarh, is all set to launch its first exclusive store in Hyderabad. Located at GVK One Mall, Banjara Hills, the store was inaugurated by Mr.S. Ramprasad, CEO, LERROS, followed by a fashion show in the evening unveiling their latest collection.

Speaking on the occasion, Mr. S. Ramprasad, CEO, LERROS said, "We are extremely pleased to open our first exclusive store in Hyderabad, which has always been one of the key and strategic markets for our brand. With its highly metropolitan culture and brand awareness among the people, we are anticipating positive response and good revenue generation from the wide base of valued customers in Hyderabad and hence expanding our footprints in the market. We anticipate a good AW09 season and hope to create a special space for LERROS among our customers in Hyderabad."

With the focus on service and exceptional ambience, the new store occupying a retail space of 1200 sq.feet will house a wide array of apparels in casual wear ranging from jeans, t-shirt, shirts, trousers in exciting hues and interesting designs for smart and fashionable customers who are quality conscious and follow their individual sense of style.

LERROS designs for both men and women. The signature of LERROS is modern, straightforward and confident in its style. Their range in masculine casual wear and sportswear is distinguished by its reliable degree of fashion as much as by its authenticity. It is noted for being one of the most successful men's collections in recent years. The LERROS woman typically goes for fashion that has a reliable fit and compliments her lifestyle. The sporty feminine style combines an attractive appearance with a fair price, making it the best choice for consumers.

About LERROS:

LERROS Moden GmbH is a German Multinational headquartered in NEUSS Germany. The total turnover of the company is 350 million USD.

Established in 1983, LERROS is considered amongst the premium casual wear apparel players in Germany. LERROS is also represented in Belgium, Ireland, Finland, Canada, Hungary, Spain, Russia, Austria, Netherlands, Sweden etc.

LERROS is currently one of the most successful system providers in Europe with approximately 1500 floor space partners.

About House of Pearl:

House of Pearl Fashions Limited (HOPFL) is a multinational ready to wear apparel manufacturing conglomerate. The company also provides supply chain solutions for the fashion industry globally along with warehousing & distribution networks in the UK & US.

HOPFL provide global supply chain solutions for the fashion industry: They have a complete control on the entire value chain from design & development, manufacturing or sourcing till offering a range of pre retailing services, warehousing & delivering at the door step on a call off basis.

HOPFL have teams of international designers working in New York, Los Angeles, London, Hong Kong & India, who are constantly looking at the latest fashion trends, exchanging ideas and feeding design inputs to all their offices across the globe.

HOPFL's customers include retailers, such as J C Penny, Tesco and fashion brand retailers, such as GAP, Banana Republic, Next and Esprit.

LERROS India is a JV between LERROS Modern GmbH and House of Pearl Fashions Ltd.

To view the photographs, please click on the links given below:

LERROS Store in Hyderabad(1)

LERROS Store in Hyderabad(2)
For picture(s)/data to illustrate this release click below:

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CONTACT DETAILS
Neha Sharma, IPAN Hill & Knowlton, +91 9810080128, neha.sharma1@ipan.com

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, MARKETING, BUSINESS SERVICES, CLOTHING, RETAIL

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