BWI: Ibibo and Sony Music give you a Chance to Become India’s New Singing Sensation

Press release from Business Wire India
Source: Ibibo.com
Wednesday, July 22, 2009 02:48 PM IST (09:18 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
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Ibibo and Sony Music give you a Chance to Become India's New Singing Sensation
Win a Chance to Sing with Kailash Kher!

New Delhi, Delhi, India, Wednesday, July 22, 2009 -- (Business Wire India) -- ibibo.com and Sony Music are promoting Kailash Kher's much awaited new album-Kailasa Chaandan Mein through an innovative program wherein three ibibo users will get to sing with Kailash Kher in a professional studio. One of them, if exceptionally talented, will get a chance of a lifetime: a chance to sing with Kailash Kher that will entail cutting a track with Kailash. The duet when sung by the ibibo winner and Kailash will be mastered and made available through digital distribution on ibibo.com.

For the first time ever, a mobile device is being used as a gateway to a singing competition. Ibibo users will be prompted to sing Kailash's hit single 'Na Batati tu' straight from their mobile devices, using ibibo's proprietary voice platform. This promotion is unique as it reaches out to audiences outside the Internet universe and taps audiences using mobile devices. Participation is simple! All users have to do is sms 'Kailasa' to 5676746, the ibibo short code, to jump start participation. They will instantly receive an automated call that will prompt users to sing 'Na Batati tu' from their mobile phones. This time, the entry point to the contest is from the mobile screen and not limited to the web screen. On completion of singing/disconnection the user gets an auto generated sms with a 'claim code' and is requested to register on ibibo.com to 'claim' and promote his/her entry.

"The promotion of Kailash's new album reinstates ibibo's commitment to promote the latest music with the latest technology with specific focus on stimulating user engagement and delivering a unique experience to audiences. Enabling users to sing Kailash Kher's latest hit single straight from their mobile devices is a new engagement mechanism that leverages mobile platforms on ibibo.com. This is yet another example of ibibo.com and Sony Music joining hands to chart out innovative ways to promote music in India" informed Siddhartha Deshaprabhu, Associate Director-Entertainment Marketing, ibibo.com.

The hit track from Kailash's new album that users will sing on- Na Batati tu, is a catchy, quick tempo track sung in Hindi / Rajasthani / folk dialects and has that distinct Kailash Kher tone and flavour. "Chaandan Mein" is the 3rdalbum of Kailash Kher with Sony Music - after the super-successful Kailasa and Jhoomo Re.

Sanujeet Bhujabal, Director - Marketing, Sony Music India informs, "We at Sony Music have always believed that when path-breaking content is coupled with innovative marketing - it makes it bigger. And one of the critical things you need for this are partners who have both the capability and enthusiasm to set new benchmarks - which we have found in ibibo.com. The scale and ingenuity of this activity makes it unlike anything which has been ever done before in not only the music industry - but the entertainment industry as a whole."

About ibibo.com:

Ibibo is India's first entertainment and talent based social network service. ibibo has created various platforms for users to express and share their talent and meet their need of achieving "recognition" and "status". ibibo.com was launched in January 2007 and has a growing young Indian user base. On Ibibo the user is empowered to express themselves using various social media tools. Further, the users create their social graph comprising new found connections, which also becomes an audience for their talent and expression. It is this audience which votes, comments and interacts with the users expressions thereby fulfilling the need for "RECOGNITION" and hence popularity and eventual fame. The ecosystems works in a manner where in the user in turn becomes an audience for some one else's talent.

About Sony Music

SONY MUSIC ENTERTAINMENT is the number one music company in the world and a global recorded music joint venture with a roster of current artists that includes a broad array of local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. It is the home to over 10,000 artists which include Elvis Presleyt, Michael Jackson, Britney Spears, Shakira and Jennifer Lopez. In India SONY MUSIC ENTERTAINMENT is the home to Film and Non-Film Superstars that include Mani Ratnam (Guru), UTV (Rang De Basanti), Dharma productions (Kabhi Alvida Naa Kehna, Kabhie Khushie Kabhi Gham, Kuch Kuch Hota Hai, Kal Ho Naa Ho), Aamir Khan Productions (Lagaan), Rang De Basanti, Vishesh Films (Jannat, Raaz - The Mystery Continues) and Pop acts like A R Rahman (Vande Mataram), and the Indian Idol and Fame Gurukul series among many.


CONTACT DETAILS
Manleen Kaur, Value 360 Communications, +91 9810920020, manleen@precisionpr.org, manleenkaur@gmail.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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