BWI: Shell and Ducati Celebrate 10 Years of Technical Partnership

Press release from Business Wire India
Source: Shell Lubricants
Wednesday, June 10, 2009 06:00 PM IST (12:30 PM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Automotives, Business services, Chemicals, Energy companies, Sports, Transport engineering; Automotive
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Shell and Ducati Celebrate 10 Years of Technical Partnership


New Delhi, Delhi, India, Wednesday, June 10, 2009 -- (Business Wire India) -- Shell Lubricants, the global market share leader in finished lubricants, is pleased to announce the completion of 10 successful years of technical partnership with the prestigious Italian bike manufacturer, Ducati. The close partnership has made it possible for both the companies to achieve winning titles year after year at the most exalted motorbike race events around the world - The World Superbike Championship and MotoGP.

Overwhelmed with the achievement, Mr. Donald Anderson, Country Head - Lubricants, Shell India Markets Pvt. Ltd. commented, "We are passionate about MotoGP and World Superbike racing and are very proud of our technical partnership with Ducati. Our association with Ducati enables us to transfer our knowledge from the track into the Shell Advance lubricant and Shell V-Power fuel that can enhance the performance of your bike."

Since the two companies joined forces in the World Superbike Championship in 1999 and MotoGP in 2003, the flow of results has been tangible and consistent on the race tracks of the world. "Shell has fully embraced the strategic relationship in which both parties put the engineering development at the front, leading to another successful milestone in the history of the partnership", Mr. Anderson further added.

Today, the Shell technical partnership with Ducati has become one of the most successful in the world of motorsport. It has achieved seven World titles and over 150 wins in its first ten years and, with the MotoGP World Title in 2007, became the first non-Japanese manufacturer to win the premier class for more than 30 years.

According to Shell global officials, at the core of this relationship lies a common passion for technology: Ducati develops its legendary road bikes, while Shell works to design high-performing fuel and lubricants for the benefit of riders worldwide.

To help this ongoing development, Shell technicians also introduced a mobile facility called the "Shell Track Lab" to the MotoGP paddock. Shell works literally next door to Ducati's garage, underlining a strategic partnership which embraces engineering development to ensure optimum performance.

About Shell Lubricants

Shell is the global market share leader in lubricants with 13% of the market in volume terms, according to the international market research firm Kline. The company makes and sells more than 3,000 different lubricants to meet customer needs across a wide range of applications. These include consumer motoring, commercial transport, mining, food processing and power generation.

Shell Lubricants has five lubricants research and development centres in the UK, Germany, France, the US and Japan.

Shell's portfolio of lubricant brands includes Shell Helix, Shell Advance, Shell Rimula, Shell Rotella, Shell Tellus, Shell Cassida, Shell Spirax, Pennzoil® and Quaker State®. Shell also owns a portfolio of car care products and Jiffy Lube® services.

About Shell Lubricants India

Shell Lubricants, a 100% owned Shell lubricants brand presence in India, now positions the Company to make the most of the opportunities presented by this dynamic business environment. It demonstrates Shell's long-term commitment to India and it's support for the country's increasing energy needs. Going forward, the Company expects to see much greater availability of Shell lubricants and faster growth in the market as it win new customers.

Shell Lubricant's customers in India include Wartsila, Suzuki Maruti, Ford, VW Skoda, and Thermax. Last year, Shell Lubricants celebrated reaching a delivery milestone of 25 million litres of lubricants to Mahindra & Mahindra, and the Company has recently won business with Reliance and Tata Power.


CONTACT DETAILS
Reema Sahu, 20:20 MEDIA, +91 9899266242, reema@2020india.com
Madhavi Kochar, 20:20 MEDIA, +91 9810788188, madhavi@2020india.com

KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, AUTOMOTIVE, BUSINESS SERVICES, CHEMICALS, ENERGY, TRANSPORT, AUTOMOTIVE

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