BWI: Pressmart Announces eMag 3.0 Bringing New Innovations to On-Demand Digital Publishing

Press release from Business Wire India
Source: Pressmart
Thursday, June 04, 2009 11:00 AM IST (05:30 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Publishing & printing; Technology
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Pressmart Announces eMag 3.0 Bringing New Innovations to On-Demand Digital Publishing
The New Version Offers a Faster Rendering Engine and a Striking New Interface for Publishers

Hyderabad, Andhra Pradesh, India, Thursday, June 04, 2009 -- (Business Wire India) -- PRESSMART, a global leader in the interactive digital publishing solutions, today announced the availability of its eMag 3.0, a highly advanced digital publishing and delivery solution, to enable publishers world over offer a new, compelling and enriching experience to their users over the web.

The new version provides faster rendering engine and a striking new interface making Pressmart a very powerful-hosted print-to-online publishing service.

The feature rich eMag 3.0 offers 3D Thumbnails, Superior caching technology, Article text view and Multi-format XML based delivery that place the news back in a format that users can use on a multitude of devices including Mobile, RSS and Audio. It also enables management of Subscriptions, Ads, Analytics and Support in a single view.

"The eMag 3.0 offers deep analytics into the digital edition online traffic and user reading behavior, giving invaluable insight to the editorial and ad marketing teams of a publication." said Sanjiv Gupta, Founder and Executive Chairman of Pressmart. "Customers can also launch their new media platform faster, far more efficiently and cost effectively".

Readers demand for content that is more interactive, rich and 'now', scattered across different virtual channels is rapidly increasing. Traditional online sites do not carry the print brand online and lack the interactivity and richness of the eMag 3.0 interface.

With Pressmart's on-demand digital platform Publishers can go digital on web, mobile, podcast and RSS in a matter of minutes even if they do not have technical knowledge. Additionally it offers access to state-of-art marketing, subscription and advertising tools using which Publishers can start monetizing from digital delivery from almost day one.

About Pressmart

Pressmart (www.pressmart.com) powers the digital editions of publications in 22 languages from 47 countries on Web, Mobile, RSS, Podcast, and other digital channels. Millions of users across the world access a digital edition powered by Pressmart. Publishers get Conversion, Hosting, Subscriptions, Ads and Analytics - packaged in a single easy-to-use service.

Pressmart is funded by top Silicon Valley funds, DFJ, founded by Tim Draper and NEA-Indo US Ventures, founded by Vinod Dham. The company has presence in US, UK and India.


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KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, MEDIA, PUBLISHING, TECHNOLOGY

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