BWI: India’s Swades Movement to Combat Climate Change, “Planet Alert” Launches with an 18 Hour Radio-thon across 45 Cities on June 5th, World Environment Day

Press release from Business Wire India
Source: Planet Alert
Friday, June 05, 2009 02:30 PM IST (09:00 AM GMT)
Editors: General: Consumer interest, Entertainment, Environment, People, Social issues; Business: Advertising, PR & marketing, Media & entertainment
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India's Swades Movement to Combat Climate Change, "Planet Alert" Launches with an 18 Hour Radio-thon across 45 Cities on June 5th, World Environment Day
Rahul Bose, Alert Ambassador, CA. Uttam Prakash Agarwal, President, ICAI and Sahil Bhagat, Convenor, Planet Alert kick-start this Mega Movement to Raise Awareness on a Planet in Peril

Mumbai, Maharashtra, India, Friday, June 05, 2009 -- (Business Wire India) -- Planet Alert is a mega movement for a planet in peril, bonding leading decision-makers, academicians, corporate houses, celebrities, non-government organizations and environmental leaders under one roof to offer solutions on the rising impact of climate change on a long term and sustained basis. This year long endeavour will comprise of a series of activities as film show casing, concert, green marathons, youth programs, radio campaign and corporate conferences.

Alert Ambassador of Planet Alert, Rahul Bose says, "When I was offered the role of the ambassador for Planet Alert I readily agreed. I believe climate change is going to be the root cause of many problems that are and will increasingly affect us whether it is the availability of water, the cars we drive, the crops we grow or the village we live in. It is a problem that social activists cannot begin to make a difference unless Indians, rich or poor, realise we will lose heavily in the near future if we don't act now. Planet Alert recognises this. It has brought industry, environmental activists, professional bodies and the youth together. It's a wonderful initiative that the Institute of Chartered Accountants of India is fronting. The time for a second Green Revolution is now."

In a mission to create a nationwide movement, a celebrity promo film has been created to offer basic solutions on how the common man can contribute to combat this increasing problem and collectively be part of the solution. Eminent personalities such as Dr. Rajendra Kumar Pachauri, Rahul Bose, Boman Irani, Neha Dhupia, Vinay Pathak, Dia Mirza, Arbaaz Khan, Purab Kohli among others have pledged their support and contributed to this film. The film is based on the theme of reverse psychology and produced by First and Ten Productions, headed by eminent Bollywood director Rajeev Virani. Edits of the film will be showcased on OOH Media and BigAdda.com shortly. Suneeta Rao has also released the Planet Alert Theme Song 'Vaada Karo' which will be featured in several modules of the campaign.

Sahil Bhagat, Convenor of Planet Alert says, "India is one of the world's largest democracies, and hence we play an important role in propagating sustainable development. India has truly built its own path by integrating its cultures and traditions with modern technology. We have topped the Greendex survey this year among 17 countries for having the most environmentally sustainable consumption. Our country has the highest potential for solar and wind power, and it won't be before long that India will become a pioneer in environmental leadership which the rest of the world can emulate."

According to CA. Uttam Prakash Agarwal, President of ICAI, "In the Diamond Jubilee Year, ICAI thought it fit to address issues of social concern having global impact. As a responsible accounting body, I wish to take up causes that go beyond accounting and regulatory issues. That is why this year the Institute has adopted a "Go Green" motto and is pleased to present Planet Alert, India's biggest initiative to combat one of the biggest challenges of our time- climate change. Chartered Accountants are playing an increasing role in the accounting, compliance and reporting requirements of Corporate Social Responsibility. The endeavour of Planet Alert will help synergise the role of Corporate Social Responsibility between Chartered Accountants and the Industry."

Radiothon, June 5th, 2009 (World Environment Day)

On June 5th, 2009 (World Environment Day), the first module of the Planet Alert called the Radiothon is being launched. The Planet Alert Radiothon is an 18 hour awareness drive across 45 cities in India hosted by BIG 92.7 FM to spread awareness on climate related issues in India such as melting of Himalayan glaciers, threat to coastal areas, destruction of crops, changes in precipitation patterns and rise of new fatal diseases.

The Radiothon is going to be the first of its kind 18 hour Radio initiative to spread awareness on the rising danger of climate change. BIG 92.7 FM has organized a series of contests, quizzes, games, celebrity bytes and activation drives to make people more environmentally conscious. Furthermore, the entire campaign would be paperless, RJ's would also cycle to work and we will be distributing eco-friendly gifts to potential winners to encourage alternative and sustainable living.

Prominent celebrities such as Sushmita Sen, Dino Morea, Minisha Lamba among others have contributed to the Radiothon by offering day-to-day solutions to listeners to combat climate change.

PLANET ALERT QUERIES:

For Event Related Queries:

Mumbai: Tushar Jayawant, 9320580772, tushar@planet-alert.com

For Media Related Queries:

Mumbai: Anushree Shetty, 9819010708, anushree@planet-alert.com

ICAI QUERIES:

Mumbai: CA. Dhiraj Khandelwal, kdhiraj123@yahoo.co.in
Delhi: Manpreet Bhalla, +911130110558, prc@icai.in



KEYWORDS
CONSUMER, ENTERTAINMENT, ENVIRONMENT, PEOPLE, SOCIAL, MARKETING, MEDIA

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