BWI: Kingfisher Organised IPL Parties in Johannesburg

Press release from Business Wire India
Source: Kingfisher Premium
Monday, May 25, 2009 07:25 PM IST (01:55 PM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink, Lifestyle, Sports; Business: Advertising, PR & marketing, Business services, Media & entertainment, Sports
--------------------------------------------------
Kingfisher Organised IPL Parties in Johannesburg
A Party to Remember with your Favourite Players

Johannesburg, South Africa, Monday, May 25, 2009 -- (Business Wire India) -- You know you got it just right when you've outdone yourself every single time, and that's exactly right for Kingfisher. When you've roughed it out on the field there's nothing like a good ol' party to get your mood rolling. Kingfisher who is a good times partner for 5 teams this IPL season helped drop the pressure for the teams as they shook a leg with the crème da la crème of the social circuit right here in Johannesburg at the last leg of IPL. Spinning out some amazing music, DJ's Chico and Clement got the whole crowd which included teams like Delhi Dare Devils, Bangalore Royal Challengers, Mumbai Indians and Rajasthan Royals, in the mood at the luxurious Sandton Sun, one of Jo'burg's finest landmarks.

And for those of you who thought they could only swing a cricket ball, Virender Sehwag, Gautham Gambhir, local boy Jacques Kallis & Graeme Smith, Ravindra Jadeja and Shane Warne did a bit of swinging on the floor as well! Howzzat! True to its brand association, the party had every ingredient of entertainment; glamour and celebrities; cheerleaders and bollywood hotties rubbed shoulders with cricket stars. A bevy of local socialites' were also seen getting a taste of Indian cricket and Bollywood served on the same platter.

As part of the celebrating the ongoing IPL euphoria over cocktails, canapés and cricketing action, the crowd grooved to great music churned by renowned Dj's Clement (from Mumbai) and Chico (from Dubai) which resulted in loud cheers and deafening catwhistles. Various social regulars from the diplomatic circuit in Jo-burg were a part of the merry making crowd enjoying a fab time at the stylish venue.

Spotted in action were Virat Kohli, Ashish Nehra, Robin Utthappa, Mark Boucher, Lalit Modi, Glen Mcgrath, Gautam Gambhir, Yousuf Pathan, Raj Kundra, the Shetty sisters Shilpa & Shamita, Siddharth Trivedi, Rob Quiney, Morkel & Johan Botha, Anil Kumble, Mahalinga, Sachin Tendulkar, Sree Goswami, Mandira Bedi, Luke Ronchi & Rahul Dravid.

Wishing everyone a great time at the party, Shekhar Ramamurthy, Deputy President, United Breweries Limited, said, "It's time the good times flowed off the field as well, and when it comes to the good times who better than the King! 20-20 format is an amalgamation of fun and cricket and Kingfisher is a brand associated with fun and king size zest for life. Like last year, this time too Kingfisher is the good times partner for 5 teams - Mumbai Indians, Rajasthan Royals, Royal Challengers, Deccan Chargers and Delhi Dare Devils. Keeping up with the spirit of the game, this party is our way of letting the cricketers unwind. We hope we have lived to Kingfisher's brand promise of providing a good time and we hope everyone has enjoyed it to the hilt."

About Kingfisher:

Kingfisher Premium is a flagship brand from United Breweries Limited. The brand has won many international awards for its brew, packaging and advertising. Currently available in over 50 countries, Kingfisher is a lifestyle brand associated with fun, style, fashion and Sports. Some of its most memorable initiatives include Kingfishers association with Cricket, Football & F1. A few of them includes the Kingfisher East Bengal, Kingfisher Corporate 5, the official refresher of the Delhi Marathon, Mumbai Marathon and the Bangalore Marathon. In the past Kingfisher had brand ambassadors such as Andrew Flintoff, Michael Vaughan, Ajay Jadeja, Sourav Ganguly. Kingfisher premium this year has also gone on to sign Giancarlo Fisichella as one of its ambassadors. Kingfisher also associated itself with the IPL this season, by officially becoming the Good Times Partner of the 5 Teams i.e Rajasthan Royals, Mumbai Indians, Deccan Chargers, Royal Challengers and the Delhi Dare Devils. Kingfisher has also recently launched its exclusive range of South African Wines, under the brand name of Kingfisher Bohemia.

For further information, contact:www.kingfisherworld.com.

To view photographs, please click on the link given below:

Left-Dirk Nannes,Mohamed Maharoof & Pradeep Sangwan,right-Vijaykumar Mahesh & Yogesh Nagar

Anil Kumble with Jacques Kalls

Kumar Sangakkara
For picture(s)/data to illustrate this release click below:

http://www.BusinessWireIndia.com/attachments/Pic-1(7).JPG
Pic-1(7).JPG
http://www.BusinessWireIndia.com/attachments/Pic-2(2).JPG
Pic-2(2).JPG
http://www.BusinessWireIndia.com/attachments/Pic-3.JPG
Pic-3.JPG


CONTACT DETAILS
Gargi Ray, Associate Director, IPAN, 080 4261 2252, gargi.ray@ipan.com
Sudeepta Ghosh, IPAN Bangalore, +91 9844835850, sudeepta.ghosh@ipan.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FOOD, LIFESTYLE, SPORTS, MARKETING, BUSINESS SERVICES, MEDIA

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com