BWI: Fujifilm Launches New Computed Radiography (Digital X-Ray) Model

Press release from Business Wire India
Source: Jindal Photo Limited
Friday, May 15, 2009 02:12 PM IST (08:42 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Media & entertainment, Publishing & printing; Technology
Release no: 19947
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Fujifilm Launches New Computed Radiography (Digital X-Ray) Model


New Delhi, Delhi, India, Friday, May 15, 2009 -- (Business Wire India) -- Fujifilm is pleased to announce the launch of its new CR Model "PRIMA" through its national sole distributor JINDAL PHOTO LTD. This is a basic entry level CR system having all the features of Fujifilm existing product line with less throughput, maintaining its high image quality and stability. Computed Radiography (CR) system upgrades the existing conventional x-ray facility to digital.

Fujifilm pioneered the Computed Radiography technology in 1983, which eventually became the most common in medical diagnostic applications. Fujifilm is the worldwide market leader because of the proven reliability over more than two decades, flexibility to address a variety of clinical applications and lower costs to take multiple exam rooms digital.

There are lot of advantages of this technology.Darkroom and chemicals are no more required to process x-ray. Reduced storage costs because images can be stored digitally. Computed radiography rarely requires retake due to wider exposure latitude, which results in lower radiation to the patient. Image acquisition is much faster - image previews can be available in less than 45 seconds. Images can be enhanced digitally to aid in interpretation. Images can be stored on disk or transmitted for off-site review.

On this occasion Mr. Kenichi Tanaka, Managing Director, Fujifilm India Pvt. Ltd, observed "It has always been apart of our vision to bring latest technology in the field of medical imaging into India which is such a big and growing market, I hope that people of India especially the medical fraternity would be immensely benefited by the launch of new CR Model "PRIMA".

Computed radiography (CR) has now become the main tool in acquiring, processing and displaying digital images. Computed Radiography (CR) uses same conventional radiography equipment, except that in place of a film to create the image, an imaging plate (IP) made of photostimulable phosphor is used.

Mr. Rajeev Agarwal, Director - Marketing, Jindal Photo Ltd. Said "As the people are getting more & more health conscious, so the need of better diagnostic & early detection is increasing in India. PRIMA in an effort towards brining the quality diagnosis at the smallest clinic or imaging centre at an affordable price, which will help in modernization of overall medical facility in the country".

About Fujifilm India Pvt. Ltd.

FUJIFILM INDIA Pvt. Ltd., the wholly owned subsidiary of FUJIFILM Corporation, Japan, which is Pioneer of Computed Radiography in the world, has been established since 2008, January. FUJIFILM INDIA is incharge of the marketing of the Medical Products in India through its sole distributor Jindal Photo Ltd.

About Jindal Photo Ltd.

Jindal Photo Limited, a B.C. Jindal Group company, was incorporated in the year 1986. Jindal Photo has a technical and marketing tie up with Fujifilm Corporation, Japan. The company is engaged in the sales & service of Fujifilm medical & photo business in India. Through its strong sales & service network Jindal Photo has already achieved the milestone of 1000 Fuji CR installations in India.


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Shakti Raj, SS Media Communication, +91 9871487598, ssmediacommunications@gmail.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, MEDIA, PUBLISHING, TECHNOLOGY

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