BWI: Fashion Meets Function with New Inspiron Family, Dell Makes it Easy to Customize Lifestyle and Décor

Press release from Business Wire India
Source: Dell India
Thursday, May 07, 2009 09:35 PM IST (04:05 PM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Information technology, Media & entertainment, Telecommunications; Technology
Release no: 19887
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Fashion Meets Function with New Inspiron Family, Dell Makes it Easy to Customize Lifestyle and Décor


Bangalore, Karnataka, India, Thursday, May 07, 2009 -- (Business Wire India) -- -- People Control Power, Color and Size
-- Fresh ID and vibrant colors express personal style and complement any environment
-- Custom configurations to meet performance and budget

Style-minded families, students and teens want to personalize their PCs to meet their performance and lifestyle needs - blogging, chatting, sending photos or running a media center. Highly-stylized products, like Dell's new InspironT 535 and Inspiron 545 desktops, deliver on design and customization, transforming the brand from the "built- for-me" model, into "made-for-me."

Dell's new Inspiron 535 and Inspiron 545 slim and mini-towers expand the design and personalization possibilities for consumers. Available in eight vibrant colors, Dell is the only major consumer desktop manufacturer to offer such extensive personalization options to reflect individuals' personal style or to complement their bedroom or study.

"Customers are given complete control in choosing processors, form factors and colors to build an Inspiron desktop that's high in function and style" said Girish Mehta, Director of Consumer Marketing, Dell India. "There's versatility to customize a system that fits into everyone's lifestyle and budget."

Inspiron 535 and Inspiron 545 desktops debut today in India and are available for purchase through www.dell.co.in. Starting at Rs25,400 (including delivery), the systems will also be available through retail outlets later in May.

The News:

-- Dell's new Inspiron desktop lets people express themselves through choices of color (eight options), size (slim or mini-tower) and configuration.

-- Vivid color palette to express your personal style: Piano Black, Pure White, True Blue, Formula Red, Tangerine Orange, Spring Green, Plum Purple and Flamingo Pink.

-- Dell becomes the only major consumer desktop manufacturer to offer color options for the entire front of the machine.

-- Customizable options to meet individual's budget, lifestyle and usage needs.

-- Ideal for common tasks including email, Internet, blogging, entertainment (movies, music and casual gaming) and productivity.

-- Features available on the new Inspiron desktops include:

-- Intel® Pentium, Intel CoreT 2 Duo and Intel Core 2 Quad options

-- Integrated Intel or ATI RadeonT graphics* on select systems with discrete graphics options available

-- Up to 8GB* memory on select systems

-- Up to 750GB* storage (slim tower) or up to 1TB* storage (mini-tower)

-- Optional 19-in-1 media card reader and optional HDMI connectivity

-- 6 USB ports (2 front, 4 back)

-- Dual optical options (mini-tower only) including Blu-ray DiscT drive

-- Small form factor with its versatile horizontal or vertical placement is designed to easily fit into your home media center (slim tower only)

Quote:

* Hard Drives: GB means 1 billion bytes and TB equals 1 trillion bytes; actual capacity varies with preloaded material and operating environment and will be less.

Systems with 4GB Memory or Greater: Up to 1GB may not be available with 32-bit operating systems due to system resource requirements.

Graphics and System Memory: Significant system memory may be used to support graphics, depending on system memory size and other factors.

System Size Comparison: Comparison based on volume.

Dell and Inspiron are trademarks of Dell Inc. Intel, Celeron, Pentium and Core are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States of America and other countries. Sempron, Athlon, Phenom and Radeon are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows and Windows Vista are registered trademarks of Microsoft Corporation or its subsidiaries in the United States of America and other countries. Other trademarks or trade names may be used in this document to refer to either the entities claiming the marks and names or their products. Dell disclaims proprietary interest in the marks and names of others.

Links:

www.dell.co.in

http://www.flickr.com/photos/dellphotos


About Dell

People worldwide can buy Dell online, by phone and through 24,000 stores.


CONTACT DETAILS
Minari Shah, Dell India Pvt Ltd, + 91 (80) 25106228, Minari_Shah@dell.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, MARKETING, BUSINESS SERVICES, ELECTRONICS, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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