BWI: ENM Launches Research Report on Fashion Week

Press release from Business Wire India
Source: Esha News Monitoring
Saturday, May 16, 2009 11:36 AM IST (06:06 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle; Business: Advertising, PR & marketing, Clothing & accessories, Media & entertainment, Textiles
Release no: 19958
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ENM Launches Research Report on Fashion Week


Mumbai, Maharashtra, India, Saturday, May 16, 2009 -- (Business Wire India) -- ENM, India's premier full-fledged electronic news monitoring agency, has released its Fashion Week report. The report is a minutely detailed report of the three most happening events of the fashion Industry in India, i.e., Lakme Fashion Week, Wills Life Style India Fashion Week and Delhi Fashion Week.

ENM's report documents among other things the way and manner in which each of the three Fashion Weeks were reported on television. This includes reports on which Fashion Week was covered more, in which tone, which sponsor got maximum visibility, which designer beat the others in the coverage, and also which star got the most billing. The findings in the report will shatter many myths about popularity and brands, designers and actors. Also, it provides crucial insight to those in the business of fashion to craft better strategies in future. ENM Fashion Week Report is a must have for anyone who had a role as participant, sponsor, supporter or organizer at Fashion Week.

Key Parameters of the report

-- Event Wise Classification

-- Channel Wise Classification

-- Event Wise Share of Voice

-- Zone Classification

-- Tone Classification

-- Schedule Wise Classification

-- Focus on Controversies related to the event

-- Event Date Wise

-- Designer Wise

-- Actor Wise

-- Brands Wise

Book your Television Monitoring Intelligence Report on the Fashion Industry now. Only limited copies will be made available at special attractive price.

About ENM:

ENM (Esha News Monitoring) is India's premier full-fledged news monitoring agency tracking more than 130 channels including regional channels beamed into India. We are committed to service that is credible, reliable and innovative. Established in 1999, Esha is backed by practitioners and scholars of media.


CONTACT DETAILS
Suvidha Awle, Business Development Manager, Esha News Monitoring, +91 9819878764, suvidha.eshanews@gmail.com

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, MARKETING, CLOTHING, MEDIA, TEXTILES

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