BWI: DilliDilSe.com brings a Fresh Take on the Success of the Delhi Daredevils

Press release from Business Wire India
Source: C3CUBE Multimedia Pvt. Ltd.
Friday, May 22, 2009 04:09 PM IST (10:39 AM GMT)
Editors: General: Consumer interest, Entertainment, Food & drink, Sports; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Sports; Technology
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DilliDilSe.com brings a Fresh Take on the Success of the Delhi Daredevils


New Delhi, Delhi, India, Friday, May 22, 2009 -- (Business Wire India) -- As the Delhi Daredevils make their way into the semi-finals, one website is proving a big hit with fans as it celebrates the victories in a novel and unique way. Developed by New Delhi and New York creative hotshop, C3CUBE Multimedia for Coca-Cola India, www.DilliDilSe.com takes Daredevils fans into an alternate universe with a fun game called "Get Gauti to the Match", a multimedia team section with shareable and collectible virtual fan cards, a complete social club with friends, forums, crazy videos, a slogan contest, a 3D guide to the Ferozeshah Kotla stadium, Delhi events from Buzzintown, live scores, music, prizes and much more.


DilliDilSe.com is Coca-Cola India's first entry in the Web 2.0 world of rich online media and social networking as part of its sponsorship and promotion of the Delhi Daredevils team during DLF IPL2 in South Africa. It partnered with Webby award-winning creative agency, C3CUBE Multimedia to design and deploy both the website and a network of 27 multimedia touch-screen kiosks at prime customer outlets such as McDonald's, Nirula's, DT Malls and other locations across Delhi NCR.


DilliDilSe.com takes a very different route from the regular fan community and team sites during IPL 2. The site integrates bright and cheerful design elements, cutting edge Ajax technologies, rich media flash content in the forms of games, tours and fan cards and the best of Web 2.0 technologies including a social club with friends, videos, photos, slogans, forums and short messages. Fans can interact with Gauti, Veeru, Amit, as well as each other in new and unusual ways within a safe, fun-filled environment.


In describing the vision for the site Mansoor Siddiqi, Director of Integrated Marketing at Coca-Cola India said that "we felt the Delhi Daredevils fans needed something in addition to the regular channels of communication, to share their passion for the team during the DLF-IPL season in a dynamic and interactive environment and DilliDilSe.com is our way to help them cheer the team on."


Raja Choudhury, Managing Director of C3CUBE Multimedia said "the partnership with Coca-Cola pushes the boundaries of what is possible in sports promotion in terms of online presence, and we are excited to see the success of DilliDilSe.com as the Delhi Daredevils shoot to the top of the league table."

About C3CUBE Multimedia Pvt. Ltd.

C3CUBE is a full service digital communications company with offices in New Delhi and New York. The company is headed by acclaimed multimedia producer Raja Choudhury and is built upon a foundation of creativity and communications in the digital age. We combine award-winning design and conceptualization services with the innovative use of digital technology, management and global sourcing to deliver successful projects. C3CUBE's diverse portfolio extends from acclaimed Web and Multimedia Campaigns to Kiosk Installations and compelling Videos and TV films. Our recent successes include DilliDilSe.com and the Dilli Dil Se Kiosk Network (Coca-Cola India), OurWeddingDay.com (Webby Honoree), CBCWorldwide.com (Webby Honoree), JadeNYC.com (Adobe Site of the Day) and many other websites, videos and installation.

For more information, please visit C3CUBE at http://www.c3cube.com.


CONTACT DETAILS
Kritika Singh, C3CUBE Multimedia Pvt. Ltd., +91 9899847497, Kritika@c3cube.com

KEYWORDS
CONSUMER, ENTERTAINMENT, FOOD, SPORTS, MARKETING, BUSINESS SERVICES, IT, MEDIA, TECHNOLOGY

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