BWI: Digital TV from Airtel Launches 2 New Entry Offers

Press release from Business Wire India
Source: Bharti Airtel Limited
Monday, May 11, 2009 05:08 PM IST (11:38 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Media & entertainment; Technology
Release no: 19907
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Digital TV from Airtel Launches 2 New Entry Offers


New Delhi, Delhi, India, Monday, May 11, 2009 -- (Business Wire India) -- -- Rs. 1850 Offer with 3 months' free subscription to ESPN Top Up and New Value Pack of 77 channels and 5 Interactive Services

-- Rs. 2000 Offer with 3 months' free subscription to Mega Pack of 121channels and 9 Interactive Services

Bharti Airtel, Asia's leading integrated telecom services provider, has launched two new Entry Offers for its DTH service - digital TV. The Rs. 1850 Offer gives 3 months' free subscription to the ESPN Top Up and New Value Pack of 77 Channels and 5 Interactive Services - offering customers the highest number of popular channels like Star Plus, Sony and NDTV Imagine. The Rs. 2000 Offer gives 3 months' free subscription to the Mega Pack of 121 channels and 9 interactive services. Customers who opt for either Entry Offers have the option of changing their pack choices after the free preview period of 3 months. Both offers are valid from May 1, 2009 and available across the country.

digital TV from Airtel uses the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high-quality audio for the customer. It brings many firsts to the DTH segment in India including a Universal Remote which operates both the Set Top Box and TV set as well as Interactive Applications which give customers the freedom to book movie tickets, travel package and shop for branded products, among others. Users can also access city-specific news and update themselves on the latest stock news. We are also the only one to offer our customers the pleasure of listening to ad-free Worldspace Satellite radio. All this is backed by 24x7 customer care.

For further details, please visit us at www.airtel.in/digitaltv or call us at 1800-102-8080

About Bharti Airtel Limited:

Bharti Airtel Limited, a group company of Bharti Enterprises, is one of Asia's leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of over 96.6 million customers as of end of March 2009, consisting of 93.92 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband and telephone services in 95 cities, DTH services and has recently forayed into the IPTV services. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel's high-speed optic fibre network currently spans over 101,337 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in.


CONTACT DETAILS
Pichong Misao, Bharti Airtel Limited, +91 98103 69015, pichong.misao@airtel.in
Shilpa Gupta, Comma Consulting, +91 9818180180, sgupta@comma.in
Kaveri Bhartia, Comma Consulting, +91 9810006580, kbhartia@comma.in

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, MEDIA, TECHNOLOGY

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