Press release from Business Wire India
Source: Creatigies Communications Pvt Limited
Wednesday, May 06, 2009 05:02 PM IST (11:32 AM GMT)
Editors: General: Consumer interest, Entertainment, Sports; Business: Advertising, PR & marketing, Business services, Sports
Release no: 19881
--------------------------------------------------
Creatigies and Leander Sport Connect Reebok and Sri Lankan Cricket
The New Jersey for the Team Unveiled in Colombo
Colombo, Sri Lanka, Wednesday, May 06, 2009 -- (Business Wire India) --
-- Three-year contract between Reebok India and SL Cricket
-- Lanka market leader set to enhance its visibility
-- Play Dry fabric kits for --- members of the national squad
-- Jersey designed by Reebok and unveiled in Colombo
Reebok India and Sri Lanka Cricket on April 30th 2009 signed a three-year contract for the sports goods giant to be the outfitter of the national cricket team. Reebok has taken on the mantle to provide the entire team with state-of-the-art apparel, footwear and equipment to empower the team to fulfill its real potential.
The new jersey was made public at a press conference organized by the Sri Lankan Cricket Board. The colors of the jersey take inspiration from the Sri Lankan flag.
Reebok is the market leader in Sri Lanka and plans to expand its retail presence in the country. This tie up will enhance Reebok's visibility while strengthening its market leadership in Sri Lanka.
"When Creatigies Communications and Leader Sport approached Reebok with this idea, we believed this would be the perfect springboard for taking Reebok's market leadership to a higher level in Sri Lanka" said Mr. Subhinder Singh Prem, Managing Director, Reebok India.
Reebok dominates cricket in the Indian sub-continent. It has emerged as the market leader in Cricket Sports Goods Industry in India with over 25% market share in the cricket bat market. Current sport icons like MS Dhoni, Yuvraj Singh, Harbhajjan Singh and Irfan Pathan have all been Reebok brand ambassadors from the time they started their career. Also, upcoming athletes such as Rohit Sharma, Ishant Sharma , Gautam Gambhir , Yusuf Pathan , Piyush Chawla , Robin Uthappa and many others are part of the Reebok family.
Reebok is also the official outfitter of four IPL teams namely Kolkata Knight Riders, Chennai Super Kings, Punjab Kings XI and Bangalore Royal Challenge.
Speaking at the unveiling of the new jersey, Mr. D S de Silva, Chairman, Sri Lanka Cricket. said: "We are extremely happy to be associated with the number one sports brand, Reebok. This association will help equip our players with world - class kitting for them to perform at the highest level."
Mr. Subhinder Singh Prem, Managing Director, Reebok India Company, said, "This truly is a defining moment for us. We believe that the game is all that matters and through this association we have brought Reebok's expertise and experience in cricket to the Sri Lankan team. We bring to the players world class kitting which boats of high-end technology that will help the player to perform better. This association will also help to further strengthen the market leadership position that Reebok enjoys in the country. We have worked closely with Creatigies over many years and value the innovations and opportunities they have constantly brought to the brand".
Mr. Charith Senanayake, Head of Marketing, Sri Lanka Cricket, in his vote of thanks, appreciated the efforts of Ara Pararajasingham of Leander Sport, and Navroze Dhondy of Creatigies Communications in making this partnership happen.
"Subhinder has always been a good friend and a supporter of India Davis Cup. Now we have managed to sign up Reebok's 1st CountryTeam sponsor in Sri Lanka Cricket," said Leander Paes, the inspiration and financial muscle behind of Leander Sport.
Navroze Dhondy, CEO, Creatigies Communications, who has been long been involved with cricket-marketing from the early days of the Hero Cup to the recent DLF IPL said , "Reebok and Sri Lanka Cricket are a perfect fit. They both symbolize success and energy, attitudes and attributes that are in total sync"
"Working in tandem with Creatigies, and getting Reebok, an icon brand around the world, and the clear market leader in India to outfit of the Sri Lanka Cricket team clearly helps it spread its dominance" said Ara Pararajasingham, CEO Leander Sport.
The jersey is made from Play Dry fabric, a Reebok patented technology, which reduces cling and enables the skin to breathe better. The fabric is designed to dry sweat, which leads to better moisture management and is extremely light, so that the player isn't carrying additional weight that may hamper performance. Over the period of a match, this means greater comfort, as the players remain drier.
To view the pictures from the Press Conference, showcasing players from the national squad wearing the new Reebok Sri Lanka Jersey for the ICC 20.20 World Cup, please click on the links given below:
Reebok-SLC-signing of the agreement
DeSilva-Singh
New Clothing
For picture(s)/data to illustrate this release click below:
http://www.BusinessWireIndia.com/attachments/Reebok-SLC-signing of the agreement.JPG
Reebok-SLC-signing of the agreement.JPG
http://www.BusinessWireIndia.com/attachments/DeSilva-Singh.JPG
DeSilva-Singh.JPG
http://www.BusinessWireIndia.com/attachments/New Clothing.JPG
New Clothing.JPG
CONTACT DETAILS
Abhishek Sharma, Creatigies Communications Pvt Limited, +91 9810166670, abhisheksharma@creatigies.com
Suresh Kumar, Creatigies Communications Pvt Limited, +91 9810804177, suresh@creatigies.com
Ara Pararajasingham, Creatigies Communications Pvt Limited, +91 9886842699, ara@leandeersport.com
KEYWORDS
CONSUMER, ENTERTAINMENT, SPORTS, MARKETING, BUSINESS SERVICES
If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.
Submit your press release at http://www.businesswireindia.com
No comments:
Post a Comment