BWI: Cox and Kings to Give Away 200 Free Holidays to Ireland

Press release from Business Wire India
Source: Cox & Kings (India) Ltd
Saturday, May 30, 2009 01:40 PM IST (08:10 AM GMT)
Editors: General: Consumer interest, Travel & tourism; Business: Advertising, PR & marketing, Hospitality, Travel & tourism
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Cox and Kings to Give Away 200 Free Holidays to Ireland


Mumbai, Maharashtra, India, Saturday, May 30, 2009 -- (Business Wire India) -- Cox and Kings, the 250 year-old travel company invites you to explore Ireland. In its 250th year, Cox and Kings is giving 100 couples an opportunity to visit Ireland, absolutely free. In other words, 200 holidays are yours for the taking.

What's more, you don't even have to book a package to be eligible for this FREE holiday!

All you have to do to win this FREE holiday is to watch our Ireland informercials on TV; SMS `CNK' to 57575 and answer one simple questions on Ireland. Give you name, age, name of the TV channel where you saw the Ireland ads and tell us why you would like to go to Ireland, all in not more than 140 characters.

Speaking on this initiative, Ashutosh Mehere, vice president (Flexihol) Cox and Kings said, "At Cox and Kings, we've always helped people travel, visit different countries and explore newer lands. Ireland is a land of unparalled scenic beauty with diverse yet spectacular landscapes. It has the mystical charms of its ancient past, the unique personality of its towns and villages and the warmth of its people. Add to this, ample shopping, vibrant nightlife, amazing cuisine, famous Irish breweries and you have the makings of a perfect destination."

The promotion is spread over three weeks starting May 29th, 09 and extending to June 18th, 09. In the first week, there are 16 bumper and 16 bonanza holidays to be won. The second weeks sees the same number of holidays to be won, while the third week has 18 bumper and 18 bonanza holidays. Winners will be announced daily.

The Bumper Couple Holidays include return airfare, 4/5 star hotel accommodation with breakfast, sightseeing of Kerry and Kenmare, Inter-city train tickets and airport transfers as per itinerary, while the Bonanza Couple Holidays include 3/4 star hotel accommodation with breakfast, Inter-city train tickets and airport transfers as per itinerary.

So hurry, watch our informercials on select channels and SMS `CNK' on 57575 or for more details and terms and conditions of the quiz and holidays, visit www.coxandkings.com/ireland.

ABOUT COX AND KINGS

Cox and Kings (India) Ltd. is one of the oldest and most reputed travel organisations in India, offering a one-stop shop for the travel needs of all segments of travellers. The brand of Cox and Kings has evolved over a period of 250 years.

It specializes in Destination Management, Excursions and Leisure Travel, MICE, NRI Holidays, Trade Fairs, Car/Coach/Railway Bookings, Foreign Exchange, Business Travel, Private Air charter, Hotel Bookings, Visas/Passport/Medical insurance assistance. We are an Authorised Forex Dealer - category II.

Cox and Kings has won numerous awards and recognition. It has been voted "Number One Brand in India" based on a survey conducted by research agency, TNS and co-funded by Media magazine, ranking it 152 amongst the top 1,000 brands in the Asia Pacific region - Australia, China, India, Japan, Hong Kong, Korea, Malaysia, Singapore, Taiwan and Thailand.

Recently, it has won "Best Domestic Tour Operator" and "Best Visual Advertising Campaign" awarded by Galileo Express Travel World Awards (2008). Mr. Peter Kerkar, Global CEO, Cox and Kings has been honoured with the WTM Global Award 2008 for his remarkable contribution to the travel and tourism industry by the World Travel Market (WTM). Cox and Kings has been voted amongst the Top 10 Tour Operators by Conde Nast Traveller Awards 2008. It won the Best Self Drive Brochure by Tourism New Zealand Asia Awards (2008).

In the past, Cox and Kings has won the CNBC Awaaz award for Most Preferred Travel Operator in 2007 & the Abacus-TAFI awards for the Best Outbound Tour Operator as well as the Best Domestic Tour operator in 2007. Cox and Kings has also won the Government of India's National Tourism Award for Conferences, for seven years & the National Tourism Award for the Best Domestic Operator for three years.

Cox and Kings' registered office is situated in Mumbai, India with 13 branches across India located in Ahmedabad, Bangalore, Chennai, Delhi, Goa, Hyderabad, Jaipur, Kochi, Kolkatta, Mumbai (two offices), Nagpur and Pune. It has 25 fully operational franchisees across the country and will open 25 more franchisees stores by July 2009. The company has a network of 200 GSAs and PSAs and approximately 3,500 agents throughout the country.

Cox and Kings has subsidiaries in USA, UK, Japan, Dubai, Singapore and Australia and international branch offices in Russia and New York. It has representative offices in Spain, South Africa, Italy, France, Sweden, Germany and South America.


CONTACT DETAILS
Thomas C Thottathil, Head - Corporate Communications, Cox & Kings (India) Ltd, + 91 9820191042, thomasct@coxandkings.com
Praneeta D'Souza, Manager - Corporate Communications, Cox & Kings (India) Ltd, +91 9820958528, praneeta.dsouza@coxandkings.com

KEYWORDS
CONSUMER, TOURISM, MARKETING, HOSPITALITY, TRAVEL

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