BWI: Plug-n-Play Advertising Module Released by ZEDO

Press release from Business Wire India
Source: ZEDO, Inc
Wednesday, April 22, 2009 01:57 PM IST (08:27 AM GMT)
Editors: General; Business: Advertising, PR & marketing, Business services, Information technology; Technology
Release no: 19745
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Plug-n-Play Advertising Module Released by ZEDO


Mumbai, Maharashtra, India and San Francisco, United States, Wednesday, April 22, 2009 -- (Business Wire India) -- Silicon Valley based ZEDO Inc, the largest independent ad server in the world, today unveiled their proprietary Self Service Plugin for high-volume websites and major ad networks.

Unlike Facebook Advertising and MySpace MyAds, ZEDO's Self Service Advertising module can be plugged into any website or ad network site that wants to offer advertising to small businesses and advertisers around the world. The product was designed to increase revenue dramatically without growing the cost of building or growing a direct sales team.

ZEDO's Self Service Advertising module was built for ease of implementation. "Smooth integration is key with this product," said Summer Koide, VP of Product and Services at ZEDO, "Social Sites and Big Brand Ad Networks won't allocate development resources for a long implementation, and aren't interested in a product that's difficult to integrate or configure. Our Self Service Advertising module was designed so that customers would never worry about integration, testability or performance."

The Self Service Advertising product, which can be deployed in any language, supports CPM- and CPC-based buys, targeting to specific geos, audience demographics, user interests or activity, and allows for text-based or display ads. The product also features a flash-based ad designer, which allows the end user to test out different creative and messaging.

About Zedo Inc

ZEDO now in its 10th year, is the world's third largest ad serving company and the largest independent ad server. ZEDO focuses on maximizing revenue for web publishers. It sells behavioral campaigns for publishers, offers a cutting edge behavioral technology platform for publishers with a sales team, ad network optimization that calculates which ad network will pay the publisher the most, ad serving in flash video players, a widely acclaimed easy to use full ad serving platform and a new "Self Service Platform built by ZEDO".

ZEDO is headquartered in San Francisco, California and has offices and development centers in India and Russia. For more information about ZEDO call 415 348 1975 or visit www.ZEDO.com.


CONTACT DETAILS
Savio Fernandes, ZEDO (India) Private Limited, +91 9819621041, savio@zedo.com

KEYWORDS
GENERAL, MARKETING, BUSINESS SERVICES, IT, TECHNOLOGY

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