BWI: NDTV Good Times Now Available in Singapore

Press release from Business Wire India
Source: NDTV Good Times
Friday, April 17, 2009 05:40 PM IST (12:10 PM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, Travel & tourism; Business: Advertising, PR & marketing, Business services, Media & entertainment, Travel & tourism; Technology
Release no: 19715
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NDTV Good Times Now Available in Singapore


New Delhi, Delhi, India, Friday, April 17, 2009 -- (Business Wire India) -- NDTV Good Times, India's leading English travel and lifestyle channel today announced its launch on Singapore Telecommunications Limited (SingTel) - mio TV platform.

Commenting on the launch Smeeta Chakrabarti, CEO, NDTV Good Times, said, "NDTV Good Times is very happy to launch in Singapore in collaboration with mio TV. I firmly believe that Good Times programming will strike a chord with Singapore's multicultural citizens who appreciate the best the world has to offer."

"NDTV 24x7 is already present on mio TV and we are very happy to extend our relationship with Singtel. The launch of Good Times on mio TV is a testimony to our effort to providing world-class programming to audiences not just in India but across other parts of the world as well," added Rahul Sood, Head - Affiliate Sales & Network Distribution, NDTV.

"We are very pleased to collaborate with NDTV to add on this exciting and very entertaining channel to our pay TV platform," said Mr. Low Ka Hoe, Director, IPTV Business, SingTel. "Travel and lifestyle programming is very popular among Singaporeans, and we are sure that our audiences will quickly form a connection with the informative and engaging content on this channel", he added.

Targeting travellers with a love for the Asian sub-continent as well as a cosmopolitan, socially upbeat audience who enjoys every moment of life, the channel features a wide range of aspirational lifestyle programming on health, fashion, food, travel, luxury and more.

About NDTV Good Times

Launched in September 2007, NDTV Good Times is a lifestyle channel that targets a largely cosmopolitan, socially upbeat audience who lives in style and enjoys every moment of life. This channel brings in world-class, aspirational lifestyle programming from health, fashion and food to travel, luxury and more. NDTV Good Times is a brand tie-up between NDTV and the UB Group-owned Kingfisher brand. Content offered on the channel is original and its lively presentation draws viewers looking for an entertaining experience. The channel has a promising line up of shows that cover every aspect of the lifestyle genre to portray the essence of an increasingly global India.

About mio TV

mio TV is the innovative digital pay TV service offering from SingTel. Launched in July 2007, the service offers customers value and full flexibility to watch what they want, when they want.

Currently, mio TV offers a total of 60 channels, of which 15 are on-demand channels. Content on mio TV covers a wide range of genres and features Singapore's largest range of video-on-demand titles and High Definition content.

SingTel is Asia's leading communications group providing a comprehensive portfolio of services including voice and data solutions over fixed, wireless and Internet platforms, as well as infocomm technology and pay TV. Together with its regional partners, it serves over 232 million mobile customers in eight markets.


CONTACT DETAILS
Priyadarshani Kaul, NDTV, +91 11 41577777, PriyadarshaniK@ndtv.com
Shilpa Gupta, Comma Consulting, +91 9818180180, sgupta@comma
Kaveri Bhartia, Comma Consulting, +91 9810006580, kbhartia@comma.in

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, TOURISM, MARKETING, BUSINESS SERVICES, MEDIA, TRAVEL, TECHNOLOGY

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