Press release from Business Wire India
Source: Myntra.com
Tuesday, April 21, 2009 04:19 PM IST (10:49 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, Sports; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Information technology, Media & entertainment, Sports; Technology
Release no: 19731
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Myntra Launches Personalized IPL Jerseys from Reebok
Bangalore, Karnataka, India, Tuesday, April 21, 2009 -- (Business Wire India) -- -- Cricket fans can choose jerseys of 4 IPL teams and add their name and number to create their personalized jerseys
-- Jerseys of the 4 IPL teams - Chennai Super Kings, Kolkata Knight Riders, Kings XI Punjab & Bangalore Royal Challengers - available on www.myntra.com
Myntra - India's largest on-demand consumer products Personalization brand - in collaboration with Reebok - India's largest sportswear brand - today launched a range of personalized IPL jerseys for the second season of the Indian Premier League (IPL). Consumers can log on to Reebok store on the Myntra website - www.myntra.com/reebok-store - and choose jerseys of 4 IPL teams - Chennai Super Kings, Kolkata Knight Riders, Kings XI Punjab & Bangalore Royal Challengers. After selecting the jersey they can submit the name and number that they would like to personalize their jerseys with. Myntra would then process the orders and have the personalized jerseys shipped to the consumer at the address provided by the consumer.
Commenting on the launch of the personalized jerseys from Reebok Mr. Mukesh Bansal, CEO - Myntra Designs Pvt. Ltd. said, "Being the leader in the on-demand personalization space in India, it is only fitting that Myntra introduce the concept of personalization to the IPL which is the biggest cricketing event of the year. Cricket fans and enthusiasts now have the opportunity to see themselves in the jerseys of their favourite IPL teams by just adding their names and jersey numbers to the jerseys of their team."
Added Mr. Sajid Shamim - Executive Director, Reebok India Company, "Reebok's brand positioning is celebrating individuality in sport and life. Reebok celebrates the distinct qualities that make people who they are - their unique points of view, their individual style and their remarkable talents and accomplishments. This association with Myntra enables consumers to personalize jerseys of their favourite IPL teams and is another step towards allowing our consumers to express themselves and celebrate their individuality."
Myntra.com offers an easy to use and user friendly ordering platform for ordering personalized IPL jerseys. One needs to just select a jersey of one of the 4 IPL teams and enter his / her name and the jersey number that he / she would like to see on the jersey. On doing so a preview of how the jersey would look after personalization is also available.
The personalized IPL jerseys are available in two options - men's & boys. Payments can be made on the Myntra website through convenient payment options like credit card, debit card, Net Banking and Itz Cash. Mobile payment through the PayMate platform is also accepted. There is also an option of making payments through cheques.
Myntra is also accepting bulk orders from corporates and institutions who would like to gift their priority or loyal clients with personalized jerseys of their favourite IPL teams. This would be a unique gift where the product personalization by the recipient of the jersey is backed by the product quality assurance of Reebok. The jersey would conjure fond memories in the minds of the recipients long after the IPL is over. Organizations can also order these jerseys to reward their achievers and high performers or for a team building activity or event.
This is also a good opportunity for Non Resident Indians (NRIs) to participate in the IPL by sporting personalized jerseys of their favourite IPL teams. NRIs can place their orders for personalized jerseys on the Myntra website and the jerseys would be shipped to them at their doorstep.
About Myntra: (www.myntra.com)
Myntra.com is India's largest on demand personalization platform for products, gifts and cool merchandise. Myntra was started by a group of IIT / IIM graduates in late 2006 and is headquartered in Bangalore with regional offices in New Delhi & Mumbai. Myntra has been funded by top tier Venture Capital funds like NEA, IDG & Accel Partners. Currently Myntra offers personalized products across 15 product categories. In addition, Myntra has a very strong Designer community with over 3500 designers who have contributed to over 20000 designs to the Myntra Design catalog. Myntra also has a strategic alliance with Cricinfo wherein it powers the customization of Cricinfo's cricket merchandise. Myntra has also designed and set up exclusive brand shops for large corporates like Tech Mahindra, Birlasoft and Headstrong. Some of Myntra's major clients are Yahoo, Mphasis, SAB Miller, Accenture, and the various IIMs & IITs.
About Reebok India:
Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore and is the market leader with 700 exclusive stores. The Company's brand vision is "fulfilling potential" and its mission is "Always challenge and lead through creativity". Reebok's brand values are authentic, individualistic, courageous, empowering, innovative and real. Reebok has introduced its internationally acclaimed fitness programs in India, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Reebok has trained and certified more then 1000 trainers till now.
CONTACT DETAILS
Kaushal Mishra, Myntra Designs Pvt. Ltd., +91 9845090780, kaushal.mishra@myntra.com
KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, SPORTS, MARKETING, BUSINESS SERVICES, CLOTHING, IT, MEDIA, TECHNOLOGY
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