BWI: LERROS Launches its First Retail Store in Chandigarh

Press release from Business Wire India
Source: LERROS
Wednesday, April 22, 2009 05:13 PM IST (11:43 AM GMT)
Editors: General: Consumer interest, Fashion, Lifestyle; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Media & entertainment, Retailers
Release no: 19751
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LERROS Launches its First Retail Store in Chandigarh
The Seventh Store After a Successful Pan-India Rollout in Delhi, Mumbai & Bangalore

Chandigarh, Punjab, India, Wednesday, April 22, 2009 -- (Business Wire India) -- With its foray into the Indian retail scenario in 2008, the premium German apparel brand LERROS continues to grow through its newly launched store at Chandigarh. An everyday premium wear brand for both men & women, LERROS is the only lifestyle brand which has 12 collections through the year. The brand currently having their stores in Delhi, Mumbai & Bangalore has now rolled out its operations in one of the most happening and busy markets in Chandigarh, Sector 17 C.

Speaking on the occasion, Mr. S. Ramprasad, CEO, LERROS said, "Chandigarh had always been in our radar for being a market with huge potential for lifestyle brands. We expect a good sales platform & revenue generation from this market. In a bid to expand our business in such key markets, we are also looking at exploring the multi-brand outlet route to market our products. We plan to take forward the retail platform through a franchise model in Chandigarh as well as in other markets."

The store spread across 1000 sq ft. will have a vast array of apparels made up of a mix of sport, street & vintage styling. A collection of whites, greys and denim blues portrayed in a clean, fresh feel for the imminent summer season. The bright floral colors will accentuate the freshness of the season and will be the highlight in all the garments.

About LERROS:

LERROS Moden GmbH is a German Multinational headquartered in NEUSS Germany. The total turnover of the company is 350 million USD.

Established in 1983, LERROS is considered amongst the premium casual wear apparel players in Germany. LERROS is also represented in Belgium, Ireland, Finland, Canada, Hungary, Spain, Russia, Austria, Netherlands, Sweden etc.

LERROS is currently one of the most successful system providers in Europe with approximately 1500 floor space partners.

About House Of Pearl:

House of Pearl Fashions Limited (HOPFL) is a multinational ready to wear apparel manufacturing conglomerate. The company also provides supply chain solutions for the fashion industry globally along with warehousing & distribution networks in the UK & US.

HOPFL provide global supply chain solutions for the fashion industry: They have a complete control on the entire value chain from design & development, manufacturing or sourcing till offering a range of pre retailing services, warehousing & delivering at the door step on a call off basis.

HOPFL have teams of international designers working in New York, Los Angeles, London, Hong Kong & India, who are constantly looking at the latest fashion trends, exchanging ideas and feeding design inputs to all their offices across the globe.

HOPFL's customers include retailers, such as J C Penny, Tesco and fashion brand retailers, such as GAP, Banana Republic, Next and Esprit.

LERROS India is a JV between LERROS Modern GmbH and House of Pearl Fashions Ltd.


CONTACT DETAILS
Prashant Subramanian, IPAN, +91 9899125503, prashant.subramanian@ipan.com

KEYWORDS
CONSUMER, FASHION, LIFESTYLE, MARKETING, BUSINESS SERVICES, CLOTHING, MEDIA, RETAIL

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