BWI: Hypercity Announces the Launch of Mango Festival

Press release from Business Wire India
Source: HyperCITY
Thursday, April 30, 2009 04:03 PM IST (10:33 AM GMT)
Editors: General: Consumer interest, Food & drink; Business: Advertising, PR & marketing, Retailers
Release no: 19836
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Hypercity Announces the Launch of Mango Festival
Discover Over 25 Mouthwatering Varieties of Mangoes

Mumbai, Maharashtra, India, Thursday, April 30, 2009 -- (Business Wire India) -- Come summer and there is a reason to smile. HyperCity is offering a luscious variety of mangoes at the launch its Mango Festival. The mango varieties displayed at the Hypercity Mango Festival comprise of the traditional favourites as well as several international varieties of mangoes. Some of the major varieties that you can get include the Alphonso, Kesar, Payari, Langada, Dussheri, Badami among others which are available at Hypercity. For those keen on the international varieties there are the Tom Atkins and Austin mangoes imported from USA.

Ashutosh Chakradeo, Business Head - Food and Grocery, Hypercity Retail (I) Ltd commented, "Summer is synonymous with mangoes. If you love fruits, especially mangoes then you should attend the Hypercity Mango Festival. As a part of our commitment to discovery we have mangoes which are grown and ripened naturally and specially certified as organic. We at Hypercity want to give our customers the variety and choice which would suit their taste buds at great value."

Shoppers' can now browse through Hypercity's aromatic, gold-lined aisles, selecting the luscious fruit as per their taste and budget. Mangoes are available at affordable prices starting from Rs 49 onwards (Badami) to Rs 275 onwards (Alphonso) onwards per dozen onwards. The offers and discounts are all part of the desire to make each customer find the best all under a single roof at Hypercity. You can also have fun with mangoes at Hypercity with recipes available to improvise preparations like Mango Lassi, Mango with cream etc

The Mango Festival is being celebrated in Hypercity's Malad, Vashi and Jaipur stores. The festival is on till the end of June.

Welcome to the world of discovery!

For more information, log on to www.hypercityindia.com

-- Popular Varieties of Mangoes Showcased at the Festival

Alphonso, Kesar, Payari, Ratna, Sindhu, Swarnarekha, Mangala, Langada, Chausa, Dussheri, Badami, Batliaapus

-- International Varieties

Tom Atkins, Austin

About Hypercity

Hypercity Retail (India) Pvt. Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. Hypercity, a hypermarket in the true sense, is situated over 1,20,000 sq feet and stocks an astonishing array of product categories-groceries, food, home needs, fresh food, garments and consumer durables-and offers time-pressed consumers more convenience, variety and value for their money, all under roof.


CONTACT DETAILS
Archana Iyer, IPAN PR, +91 9820398489, archana.iyer@ipan.com

KEYWORDS
CONSUMER, FOOD, MARKETING, RETAIL

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