BWI: Airtel Offers 1 Cent/Min Call Rates from US to India

Press release from Business Wire India
Source: Bharti Airtel Limited
Wednesday, April 08, 2009 04:40 PM IST (11:10 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
Release no: 19655
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Airtel Offers 1 Cent/Min Call Rates from US to India
Now Airtel 'CallHome' from US to India at Just 1 Cent per Minute

New Delhi, Delhi, India, Wednesday, April 08, 2009 -- (Business Wire India) -- Bharti Airtel, Asia's leading integrated telecom services provider, today launched the never before calling rate of 1 cent a minute on its online calling card service www.airtelcallhome.com. This will enable NRIs in US to call friends and family back in India at the most competitive rates in the market.

"With our IndiaOne Offer, we are delighted to take the lead in offering the best value for US to India calling. Our tariff at 1 Cent per minute is a compelling customer proposition and is in line with Airtel's commitment to make calling to India more affordable." said Mr. Syed Safawi, Executive Director, Mobile Services, Bharti Airtel Ltd. "Through this offer we are looking at delivering unmatched value to the 3 million strong NRI population in the US, who reach out to their friends and family in India."

Airtel has also launched a host of exciting new features for the US consumers including auto recharge, free SMS from the web and audio conferencing facilities. Subscribers will be able to buy the online calling card for just USD 10 by logging into the website www.airtelcallhome.com or through phone by calling toll free 1-877-247-5150 from the US.

After the successful US launch in December 2006, Airtel CallHome was introduced in three more countries - UK, Singapore and Canada in 2008. It offers NRIs hassle free, cost effective and reliable service even if the phone doesn't have international calling facility.

About Bharti Airtel Limited

Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia's leading integrated telecom services provider with operations in India and Sri Lanka and an aggregate of 93.8 million customers as of end of February 2009, consisting of 91.11 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband and telephone services in 95 cities, DTH services and has recently forayed into the IPTV services. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel's high-speed optic fibre network currently spans over 90,205 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in.


CONTACT DETAILS
Siddharth Kumar, Comma Consulting, +91 (11) 46003200, +91 9810267907, skumar@comma.in
Saurabh Gupta, Comma Consulting, +91 (11) 46003200, +91 9818075578, saurabh@comma.in

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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