Press release from Business Wire India
Source: Bharti Airtel Limited
Tuesday, March 03, 2009 05:58 PM IST (12:28 PM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
Release no: 19382
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Airtel Introduces New BlackBerry Service Plan
BlackBerry Personal Mail Service Plan Offers Unlimited Email and Instant Messaging for Rs.499
Mumbai, Maharashtra, India, Tuesday, March 03, 2009 -- (Business Wire India) -- Airtel and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today introduced a new service plan specifically for Airtel customers in India. The BlackBerry® Personal Mail service plan is an innovative offering that provides Airtel customers with unlimited email and instant messaging (IM) on BlackBerry® smartphone for just Rs. 499 per month. It is the first service plan priced at less than Rs. 500 to offer unlimited email and IM to BlackBerry smartphone customers in the Indian market.
"It is our strategic intent and single minded focus to consistently offer innovative products and services that deliver convenience and value to our customers," said Mr. Sanjay Gupta, Chief Marketing Officer, Mobile Services, Airtel. "With the BlackBerry Personal Mail service plan, we are extending the market to a wider segment, allowing customers such as young professionals, small business owners and students to access their email on the move and stay seamlessly connected with instant messaging on their BlackBerry smartphones."
Ms. Frenny Bawa, Vice President, India at Research In Motion said, "We are pleased to work with Airtel to bring the rich communications features and unique user experience offered by the BlackBerry solution in a unique offering to customers in India. The new BlackBerry Personal Mail service plan from Airtel is an attractive offering that will enable more users to choose and enjoy BlackBerry smartphones."
The BlackBerry Personal Mail service plan offers unlimited access to the industry-leading email and instant messaging features on the BlackBerry platform, allowing Airtel customers to access up to 10 supported POP3/IMAP email accounts (including most popular ISP email accounts such as Yahoo! Mail and Google Mail) as well as various instant messaging services (including Windows Live Messenger, GTalk, Yahoo! Messenger and BlackBerry® Messenger) from a single device.
About Bharti Airtel Limited:
Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia's leading integrated telecom services provider with operations in India and Sri Lanka with an aggregate of over 91 million customers as of end of January 2009, consisting of 88.38 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.
Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband and telephone services in 95 cities, DTH services and has recently forayed into the IPTV services. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel's high-speed optic fibre network currently spans over 90,205 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM's portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless HandheldT product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. When used herein, words such as "intend" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on assumptions made by and information available to Research In Motion Limited. Investors are cautioned that such forward-looking statements involve risks and uncertainties. Important factors that could cause actual results to differ materially from those expressed or implied by such forward-looking statements include, without limitation, possible product defects and product liability, risks related to international sales and potential foreign currency exchange fluctuations, the initiation or outcome of litigation, acts or potential acts of terrorism, international conflicts, significant fluctuations of quarterly operating results, changes in Canadian and foreign laws and regulations, continued acceptance of RIM's products, increased levels of competition, technological changes and the successful development of new products, dependence on third-party networks to provide services, dependence on intellectual property rights, and other risks and factors detailed from time to time in RIM's periodic reports filed with the United States Securities and Exchange Commission, and other regulatory authorities. RIM has no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.
CONTACT DETAILS
Abhinandan Saikia, Corporate Communications, Bharti Airtel Limited, +91 9871828900, abhinandan.saikia@airtel.in
Satchit Gayakwad, PR Manager, Research In Motion, +91 9892579925, sgayakwad@rim.com
Saurabh Gupta, Comma Consulting, +91 9818075578, saurabh@comma.in
KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY
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