BWI: A R Rahman to Soon Knock on Airtel DigitalTV Customers’ Door

Press release from Business Wire India
Source: Bharti Airtel Limited
Friday, February 27, 2009 06:01 PM IST (12:31 PM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle; Business: Advertising, PR & marketing, Business services, Information technology, Media & entertainment, Telecommunications; Technology
Release no: 19352
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A R Rahman to Soon Knock on Airtel DigitalTV Customers' Door
Airtel's DTH Service brings Home Magical Entertainment

New Delhi, Delhi, India, Friday, February 27, 2009 -- (Business Wire India) -- -- Buy a digitalTV from Airtel at just Rs. 1750 and win a chance to bring home not only Rahman but also Saif, Kareena, Zaheer and Gautam

-- Other exciting prizes - 60 Samsung 37 inch LCD TVs, 600 Samsung MP3 players, 1200 Nokia phones and 12000 Cash Backs vouchers of Rs. 250 each

Bharti Airtel Limited today announced a mega promotion for its DTH service - digitalTV - offering its customers the once-in-a-lifetime opportunity to win a chance to bring home A R Rahman, Saif Ali Khan, Kareena Kapoor, Zaheer Khan and Gautam Gambhir. In addition, customers stand a chance to win a number of other exciting prizes. The offer is valid till 31st May 2009.

Announcing this offer, Mr. Deepak Srivastava, CEO - DTH, Bharti Airtel, said, "Airtel digitalTV has redefined the digital home entertainment experience in the country, bringing in many firsts like a Universal Remote for operating both the set top box and TV and the only MPEG4 standard with DVB S2 technology that gives exceptional picture clarity and consistently high quality audio. With this unique offer, we are giving our customers a never-before opportunity to bring home their favourite stars and thousands of other exciting prizes - and to experience magical entertainment at home."

All that a participant needs to do is to buy a digitalTV from Airtel, send an SMS to 53030 with the message 'digitaltv' followed by space and the Consumer ID number. In response, an SMS will be sent to the customer to complete the slogan, "I love 'digitalTV' because." The entry will be complete once the slogan is filled out and sent back to 53030. An eminent jury will then examine the completed entries and choose the winners periodically. This offer is open to customers across the country, except in Tamil Nadu.

The Airtel digitalTV service is available across the country and is supported by 24x7 customer care available in 8 different languages and a team of 800 professionally trained service engineers. For further details, call us at 1800-102-8080 or visit us at www.airtel.in/digitaltv.

About Bharti Airtel Limited:

Bharti Airtel Limited, a group company of Bharti Enterprises, is Asia's leading integrated telecom services provider with operations in India and Sri Lanka with an aggregate of over 91 million customers as of end of January 2009, consisting of 88.38 million mobile customers. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.

Bharti Airtel is structured into three strategic business units - Mobile services, Telemedia services and Enterprise services. The mobile business offers services in India and Sri Lanka. The Telemedia business provides broadband and telephone services in 95 cities, DTH services and has recently forayed into the IPTV services. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to carriers. All these services are provided under the Airtel brand. Airtel's high-speed optic fibre network currently spans over 90,205 kms covering all the major cities in the country. The company has two international landing stations in Chennai that connects two submarine cable systems - i2i to Singapore and SEA-ME-WE-4 to Europe. For more information, visit www.bhartiairtel.in.


CONTACT DETAILS
Pichong Misao, Bharti Airtel Limited, +91 9810369015, pichong.misao@airtel.in
Shilpa Gupta, Comma Consulting, +91 9818180180, sgupta@comma.in
Kaveri Bhartia, Comma Consulting, +91 9810006580, kbhartia@comma.in

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, MARKETING, BUSINESS SERVICES, IT, MEDIA, TELECOMMUNICATIONS, TECHNOLOGY

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