BWI: Nikon Launches an Exclusive DSLR Zone in the Heart of the City

Press release from Business Wire India
Source: Nikon India
Saturday, February 21, 2009 02:15 PM IST (08:45 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Media & entertainment; Technology
Release no: 19306
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Nikon Launches an Exclusive DSLR Zone in the Heart of the City
Strengthening its Commitment Towards Photography Lovers in India

New Delhi, Delhi, India, Saturday, February 21, 2009 -- (Business Wire India) -- Nikon India, the 100% subsidiary of the imaging industry leader - Nikon Corporation launched its first exclusive Nikon DSLR camera zone for the consumers at Dass Studios, Connaught Place in New Delhi. The store was inaugurated by Mr. Makoto Kimura, Director, Nikon Corporation, Japan.

Speaking at the inauguration of the zone, Mr. Kimura said "India is an important market for Nikon Corporation and we are happy to announce that Nikon India hopes to surpass its targets set for 2010 in this year (2009) itself. This is a great motivator for us to enhance our commitment in terms of new product launches, distribution networks, product zones and services centers. We recently opened our Kolkata office and plan to create our presence in Southern India too".

Mr. Hidehiko Tanaka, Managing Director, Mr. Hiroshi Takashina, General Manager and Mr. Sajjan Kumar, General Manager Sales and Marketing from Nikon India were also present at the occasion. Adding to Nikon expansion in India, this is the first exclusive Nikon zone displaying the entire range of DSLR cameras, NIKKOR lenses and also the COOLPIX compact cameras. Nikon aims to open similar outlets in other Metros in India as well.

Nikon's exclusive zone allows consumers both professional and amateurs to touch, feel and experience the Digital SLR Cameras. They get to know and learn more on the combination of lenses and other accessories, expert guidance and technical know how all under one roof from professionals. Most importantly, customers can now obtain first hand information on entire range of products and make an informed choice of purchase. Nikon zone is an attempt to provide customers with an interactive and informative shopping experience.

Mr. Hidehiko Tanaka, Managing Director, Nikon India said "Launch of Nikon DSLR camera zone is a major step by the company to promote the culture of photography in India. Through this we hope to reach out to the customers and bring to them the Nikon's 70 years of expertise in professional cameras in an accessible form. We want to empower our consumers by providing technical know how from experts and the opportunity to touch and feel the cameras so that they can make the right buying decision. We are positive that this initiative of Nikon will be received well by the consumers".

Presently, Nikon has presence in India through across 581 outlets and is expected to increase it to 1100 by 2009 end.

About Nikon India

Nikon India distributes markets and services the complete range of Nikon imaging products, including its digital SLR, the Nikon D-SLR as well as its compact camera, the Nikon COOLPIX and a range of NIKKOR lenses and service and repair of Industrial products. These include microscopes and technical measuring instruments.

With over 90 years of expertise and excellence, and over 45 million users of NIKKOR lenses, Nikon has been an undisputable leader of innovation in camera technology, pioneering camera technology for the ocean depth (the pioneering Nikon's cameras) to outer space (Nikon cameras are used by NASA). Product innovation, impeccable quality coupled with its penchant to promote the 'culture of photography' through initiatives like the bi-annual Nikon Photo Contest International, Nikon Salon, NIKKOR Club and many others lie at the core of Nikon's endeavour to live by its philosophy of 'Trustworthiness and creativity' and fulfill its brand statement 'At the heart of the image'.

Nikon's range of cameras is available for all Indian photography enthusiasts (including beginners, amateur and professionals (across all existing price points). In addition, Nikon India services industrial products, including all available cameras, lenses as well as microscopes and technical measuring instruments.

Nikon Corporation: Japan

1917 three of Japan's leading optical manufacturers merged to form a comprehensive, fully integrated optical company known as Nippon Kogaku K.K. In 90 years of history Nikon has ventured into varied field in imaging technology. Beginning with opticals in 1917 to NIKKOR lenses and then evolved into cameras christened as 'Nikon'. Then the company led on to manufacture and market various cameras Digital SLRs. Compact and the most trusted lens brand NIKKOR. Nikon has truly evolved as an institution of creativity, conceptualizing the famous Nikon F mount, the Nikon Titanium Cameras and many others. All through these years the company has been promoting the culture of photography across the world through numerous initiatives.


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Namrata Bhalla, IPAN, +91 9810955516, Namrata.bhalla@ipan.com
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KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, ELECTRONICS, MEDIA, TECHNOLOGY

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