BWI: Maximizer CRM 10.5 Freedom gives BlackBerry Fans in India Greater Business Intelligence and Wireless Deployment Options

Press release from Business Wire India
Source: Maximizer Software Ltd.
Monday, February 16, 2009 04:55 PM IST (11:25 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Business services, Information technology, Telecommunications; Technology
Release no: 19252
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Maximizer CRM 10.5 Freedom gives BlackBerry Fans in India Greater Business Intelligence and Wireless Deployment Options


Bracknell, United Kingdom, Monday, February 16, 2009 -- (Business Wire India) -- Enabling one-click, one-touch access to critical customer and sales information, Maximizer Software Inc. (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, today announced availability in India of Maximizer CRM 10.5 Freedom for BlackBerry smartphones from Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM). The enhanced solution brings small to medium-sized businesses (SMBs) one step closer to a smartphone-only workforce. The latest mobile CRM offering frees executives and managers from cumbersome laptops and reduces downtime in the field for sales and service professionals.

Maximizer CRM 10.5 Freedom now allows real-time wireless access to business intelligence data through mobile dashboards, so on-the-go managers and executives can directly monitor sales performance and services activities from their mobile devices. Additionally, the new release allows IT administrators to wirelessly deploy mobile CRM to business users, through simple one-click installation. Maximizer CRM 10.5 Freedom is also available for the BlackBerry® Storm, the first clickable touch-screen smartphone. Other new features exclusive to BlackBerry include one-click email integration between BlackBerry email and Maximizer Mobile CRM enabling users to act quickly on email in the CRM system.

"With each evolution of our mobile CRM offering, our goal is to help customers freely use technology in the way they want, to fuel business growth," said William Anderson, executive vice president of technology at Maximizer Software. "Maximizer CRM 10.5 Freedom's enhancements help sales executives to better service their clients and manage staff, and for IT administrators to dramatically decrease maintenance and total cost of ownership with a mobile CRM workforce."

"Small to medium-sized businesses often seek competitive advantage through mobile technology and this segment represents an excellent opportunity for mobile CRM deployments," said Jeff McDowell, vice president, Global Alliances at Research In Motion. "Maximizer CRM 10.5 Freedom can give users timely access to the best available information from their BlackBerry smartphones, increasing productivity and flexibility for people in the field."

Availability

Maximizer CRM 10.5 Freedom is available in Group, Professional and Enterprise editions directly from Maximizer Software or through a global network of Business Partners. Please call +44 (0) 1344 766900 or visit http://www.maximizer.com/mobileCRM for further information and demos.


CONTACT DETAILS
Mark Carter, Marketing Manager EMEA, Maximizer Software Ltd., +44 (0) 1344 766900, mcarter@max.co.uk
Jonathan Bawden, Portfolio Communications Ltd., +44 (0)20 7240 6959, jonathan.bawden@portfoliocomms.com

KEYWORDS
CONSUMER, MARKETING, BUSINESS SERVICES, IT, TELECOMMUNICATIONS, TECHNOLOGY

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