BWI: BMW Launches World’s First Sports Activity Coupé in India

Press release from Business Wire India
Source: BMW India
Thursday, February 26, 2009 12:30 PM IST (07:00 AM GMT)
Editors: General: Consumer interest, Entertainment, Lifestyle, Sports; Business: Advertising, PR & marketing, Automotives, Media & entertainment; Technology; Automotive
Release no: 19342
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BMW Launches World's First Sports Activity Coupé in India
Combining the Agility, Performance and Athletic Design of a Large BMW Coupé with the Versatility of an Sports Activity Vehicle, the BMW X6 Offers Dynamic Performance Control and the All-New Twin Turbo Engine

Mumbai, Maharashtra, India, Thursday, February 26, 2009 -- (Business Wire India) -- BMW India launched the BMW X6 at Infinity Cars, a new dealership facility in Mumbai.

The BMW X6 will be available on the Indian roads in two variants - X6 xDrive50i (petrol) and X6 xDrive30d (diesel). These cars are available in the country as Completely Built-up Units (CBU) and can be ordered across all BMW dealerships in India.

The new BMW X6 has all the agility and elegance of a coupé plus the impressive versatility of an SAV. The BMW X6 draws its strength from two exclusive automotive worlds to create a new one. The first Sports Activity Coupé. Equipped with BMW Dynamic Performance Control, this is a coupé that knows no limits, especially in terms of driving dynamics.

Speaking on the occasion, Mr. Peter Kronschnabl, President, BMW India said, "We are proud to introduce the world's first Sports Activity Coupé, the new BMW X6 in India. With xDrive all-wheel drive technology, the BMW X6 premiers in India with the newly developed Twin Turbo engine and is the first vehicle in the world to offer Dynamic Performance Control. It is our goal to provide the Indian market with an entirely new type of car that continues to provide our customers with the highest standards of all-round quality, safety, and perfection to ensure the highest levels of comfort and luxury."

The ex-showroom prices of the new BMW X6 in INR are as follows.

BMW X6 xDrive50i: 82,90,000
BMW X6 xDrive30d: 65,90,000

Note: Ex-showroom price excludes RTO registration charges, tax, insurance, handling charges; Octroi and entry tax (if applicable). Prices and options are subject to change.

The all-wheel xDrive system provides better traction, higher stability and more safety. If the sensors detect that the car is about to drift off course the system reacts in milliseconds. By adjusting the amount of power that goes to the front and rear wheels, xDrive effectively nips over or under steering in the bud.

For the first time in a BMW, Dynamic Performance Control gives the BMW X6 unique new cornering qualities. Seamless drive distribution to the left- and right-hand rear wheels improves track stability, allowing the driver to enter bends more precisely and cross-accelerate faster with optimised grip when accelerating out. On slippery or uneven surfaces, Dynamic Performance Control provides the further advantage of an even safer and more stable traction.

And when xDrive and Dynamic Performance Control join forces, the result is a whole new dimension in driving dynamics.

The new V8 power unit with Twin Turbo technology and direct injection in the BMW X6 makes it the most powerful drive unit ever seen in a BMW X Model. The new eight-cylinder is impressive not only through its outstanding thrust and pulling force, but also through its compact dimensions.

To the very last detail, the BMW X6 offers a unique synthesis of exclusive luxury, sporting dynamics, and powerful style. A wide range of colours and materials highlight the sporting character of the BMW X6 and add to the individual style and personality of this unique vehicle.

To view the photograph, please click on the link given below:

Peter Kronschnabl, President BMW India
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Peter Kronschnabl, President BMW India


CONTACT DETAILS
Abhay Dange, General Manager Press and Corporate Affairs, BMW India, +91 9910481013, +91 (124) 4566600, +91 (124) 4566612, Abhay.Dange@bmw.in
Preeti Gupta, Vox Public Relations, +91 9871401722, +91 (11) 40613003, Preetig@voxpr.co.in
Shailesh Kasbe, +91 9869951801, Kshailesh@yahoo.com

KEYWORDS
CONSUMER, ENTERTAINMENT, LIFESTYLE, SPORTS, MARKETING, AUTOMOTIVE, MEDIA, TECHNOLOGY, AUTOMOTIVE

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