BWI: National Geographic Toys Now Exclusively Available at HyperCity

Press release from Business Wire India
Source: HyperCITY
Wednesday, November 26, 2008 12:48 PM IST (07:18 AM GMT)
Editors: General: Consumer interest, Lifestyle; Business: Advertising, PR & marketing, Household & personal care products & services, Retailers, Toy manufacturers
Release no: 18619
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National Geographic Toys Now Exclusively Available at HyperCity
Bring Dinosaurs to Life, Feel the Human Heartbeat, Create a Raging Volcano, Hold the World in Your Hand with National Geographic Toys!

Mumbai, Maharashtra, India, Wednesday, November 26, 2008 -- (Business Wire India) -- Its interactive, it's educative and it's all at HyperCity! Mumbai's most attractive retail store, HyperCity, brings you an innovative range of educational toys from National Geographic that is designed to stimulate the interest and imagination of children. In an exclusive tie-up with Nat Geo, the range of educational toys will be available only at HyperCity stores for a period of one year.

Introduced for children above eight years of age these toys motivate children to learn facts and reap developmental benefits as they play. They are aimed at encouraging kids to think creatively and learn through scientific experimentation.

Starting from Rs.599 onwards these toys build the imagination of kids contributing to the development of their mind and body. A refreshing change from existing toys, this range involves kids in innovative activities and discovery of new things.

The exciting range includes various kits and gear including human eye and human heart kit, electronic lab telescope and microscope, nature exploring kit, and other innovative toys. Worth checking at HyperCity are dinosaur toys, crystal growing kit, volcano & earthquake set, planetarium kit, interactive globes etc that help kids build an interest towards science.

Designed to give a new dimension to learning, these toys engage kids and assist in their overall development. Creating a new niche, these toys are a must-have for children who want to experiment and take learning a step forward!

Available at HyperCity, Malad & Vashi:

-- Colour My World Globe-5"-Rs.599

-- Nature Exploring Kit- Rs.599

-- Magnet Play Set-Rs.699

-- Back pack Trekking Kit-Rs.1299

-- Crystal Growing Kit- Rs.1499

-- Volcano and Earthquake-Rs.1499

-- Planetarium-Rs.1999

-- Electronic Lab-Rs.2499

-- Rock Tumbler-Rs.2499

-- Human Torso-Rs.1599

-- Skin n Bones Dinosaur-Rs.1999

-- Human Heart - Rs. 799

-- Time Station-Rs.999

-- Field and Lab Microscope- Rs.2499

-- Reflector Telescope-Rs. 5999

About HyperCity

HyperCity Retail (India) Pvt. Ltd. is part of the K. Raheja Corp. Group, a leader in the Indian retail sector. HyperCity, a hypermarket in the true sense, covers over 1,20,000 sq feet and stocks an astonishing array of product categories groceries, food, home needs, fresh food, garments and consumer durables and offers time-pressed consumers convenience, variety and value for money, all under roof.

To view the photographs, click the links below:

Volcano and Earthquake

Back pack Trekking Kit

Field and Lab Microscope

For picture(s)/data to illustrate this release click below:

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CONTACT DETAILS
Archana Iyer, IPAN, +91 (022) 40661778, archana.iyer@ipan.com

KEYWORDS
CONSUMER, LIFESTYLE, MARKETING, HOUSEHOLD, RETAIL, TOYS

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