BWI: Longines Introduces its Admiral Collection for the Frequent Travelers

Press release from Business Wire India
Source: Longines
Thursday, November 20, 2008 05:05 PM IST (11:35 AM GMT)
Editors: General: Consumer interest, Entertainment; Business: Advertising, PR & marketing, Business services, Clothing & accessories, Media & entertainment
Release no: 18572
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Longines Introduces its Admiral Collection for the Frequent Travelers


Mumbai, Maharashtra, India, Thursday, November 20, 2008 -- (Business Wire India) -- Far away from home, under a new sky,
A different culture here but it has its own style.
I wish I could stay on but it is time for us to part,
For another journey beckons and it is time for a new start.

It is time that guides us through, and for travelers it holds much more importance. Understanding this, prestigious Swiss watchmaker Longines recently introduced its Admiral Collection that features a 24h "second time zone" as well as a chronograph model. The collection was launched by Longines Ambassadress of Elegance, Aishwarya Rai Bachchan at an alluring fashion presentation in Mumbai this afternoon.

Depicting the amalgamation of various geographical boundaries, the fashion show showcased the various ranges of the Longines Admiral Collection. Presenting the watches were leading models like Nina Manuel, Carol Gracias, Bhavna Sharma, Pia Trivedi and Niketan Madhok dressed in Ermenigildo Zegna and Gauri & Nainika Karan ensembles. The highlight of the show of course, was the elegant Aishwarya, who proudly flaunted the Longines Admiral.

Launching the collection, Mr Claude Jaunin, Regional Sales Manager (Asia Pacific), Longines; said, "The Longines Admiral series evokes the prestigious dimension of sport in which aesthetics, precision and the beauty of the action predominate. Mumbai is the financial capital of this country, and therefore, a watch for business travelers had to be launched here."

Talking about her recent possession, Brand Ambassador Aishwarya Rai Bachchan said, "This line introduces the subtle ambivalence of an outline that is both sober and robust, and perfectly illustrates Longines' innate ability to match elegance and performance."

The Longines Admiral series summarizes the spirit of sports in which time seems to acquire another dimension. It is meant for travelers and modern adventurers who enjoy crossing lines of longitude. The 24h "second time zone" models bear witness to this. They are fitted with an automatic movement, a 24-hour scale on the bezel and a hand for the supplementary hours. The series also includes automatic mechanical chronographs with a date window at six o'clock and a tachymeter on the dial.

Priced at Rs 110500 onwards, the different models are available with stainless steel bracelet or genuine alligator strap, fitted with triple security folding clasp. Materials at once noble and classic, they fit in perfectly with the top-of-the-range spirit of this prestigious series.

Based in Saint-Imier, Switzerland, since 1832, the Longines maison can boast more than 175 uninterrupted years of watchmaking expertise and 130 years of sporting heritage as timekeeper for world championship events and partner of international federations. Located in more than 130 countries, Longines is part of Swatch Group S.A., leading world manufacturer of timepieces.




CONTACT DETAILS
Bheeni Kapur, Longines Public Relations, +91 (011) 46092936, bheeni.kapur@in.swatchgroup.com

KEYWORDS
CONSUMER, ENTERTAINMENT, MARKETING, BUSINESS SERVICES, CLOTHING, MEDIA

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