Samsung Electronics, the leader in television technology for a decade, today announced the launch of 44 new models of TVs in India, while introducing the world’s best picture quality with Quantum Dot Display technology, and several meaningful innovations and beautifully crafted designs that will transform the consumer’s TV viewing experience.
The 2016 line-up comprises the
SUHD TV range in the premium segment,
Smart TV range in the mid segment and
Joy Beat range in the affordable segment. The entire range features
eleven innovations across segments. Prices range from Rs 28,000 to Rs 24 lakh (MRP). The new SUHD TVs with Quantum Dot Display offer Quantum Dot Colour and HDR 1000, which demonstrate ground-breaking advances in colour reproduction, brightness, contrast and details. The state-of-the-art design with the world’s first bezel-less curved design and a new, easy and integrated Smart TV experience delivers an unrivalled entertainment experience.
The new range of Smart and Joy Beat televisions will come with a host of innovative features, catering to the unique needs of Indian consumers. The Smart TV range with Smart Interface, Smart Content, Smart Convergence and Smart Play provides the most advanced Smart TV experience. Also, the new Joy Beat range with a unique design and an integrated sound station with built-in tweeters will elevate your TV viewing experience.
“Samsung aims to revolutionize the concept of home entertainment with beautifully designed TVs to meet the changing needs of our consumers, depending on their budget and lifestyle. While we are introducing the best picture quality ever with Quantum Dot technology in our new SUHD range, we are also introducing meaningful innovations in our Smart and Joy Beat ranges. With these offerings, we aim to further consolidate our position as the market leader across segments,” Mr. Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India, said.
11 meaningful Innovations in the 2016 TV range Innovation 1: Quantum Dot Colour – The new SUHD range offers the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung. Powered with Quantum Dot Display, the revolutionary new technology offers 64 times more colour shades than a conventional UHD TV and can express up to 1 billion colours in detail, delivering the most incredible colour expression.
Innovation 2: HDR 1000 – This year, all of Samsung’s SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit brightness for a higher level of contrast between light and dark images. Viewers can experience the brightest pictures with the finest details.
Innovation 3: Bezel-less Curved Design – Samsung has designed the world’s first bezel-less Curved TV. With no bezel that normally functions as the border, viewers can experience surround view and an enhanced feeling of depth for an elevated viewing experience.
Innovation 4: Single Access with Customizable UI The new interface represents a shift away from multiple content sources and devices, to one integrated content and services platform. Consumers will now be able to switch seamlessly between OTT content, live TV as well as other connected devices including video game consoles, Blu-ray player and set-top-boxes.
Also, with the new Smart Hub interface, apps and content tiles can be customized to individual preferences, making it faster to navigate from app to app. Users can easily re-arrange apps the way they want them making it easier and faster to navigate between most used apps.
Innovation 5: Auto Device Detection and One Remote The new Samsung Smart TV eliminates the need to juggle multiple remote controls and it will automatically recognize the type of Home theatre system, game console or set top box connected to the TV. This allows users to control all of the detected external devices with the Smart Control Remote – with no set up required.
Innovation 6: Convergence across platforms With the new range of Smart TVs users can seamlessly share their favorite content instantly on the big screen. The upgraded Smart View app offers convergence across platforms and is available on Galaxy, Android and iOS devices as well as Window PCs, allowing users to share photos, video and music with family and friends. Also multiple users can simultaneously connect all their phones and share photos or videos making their experience more interactive and fun.
Innovation 7: 2 Way Bluetooth Audio Streaming The new range of Smart TV gives you an option to pair your smartphone via Bluetooth and play your favorite songs saved on your phone from the TV even while the TV is on standby mode. Also users can wirelessly pair their TV with their Home Theatre and Bluetooth Speaker and carry the TV audio with them to any other part of the home.
Innovation 8: Cric-o-mania Application With the Cric-o-mania application made by Samsung Research Institute Delhi, users can get update of their favorite live cricket match even when they are watching another channel. With the live ticker that can be seen across channels viewers can be updated with every run. Users can also choose their cheer buddy who will cheer for their favorite cricket team. The application has been developed especially for Indian consumers and their love for the game of cricket.
Innovation 9: Smart View App with touch pad remote The new Touchpad remote control is an innovation built into the Smart View app that gives users an intuitive experience with the ease of a touchpad. Now use your Smartphone as the remote and seamlessly scroll through your favourite content.
Innovation 10: Virus Free TV with Extendable Memory With the extendable memory feature, users can
download a number of Games and Apps from the Samsung Apps Store and save them to an external storage device (USB/HDD) to later play them offline at their own convenience. The TV also comes with an in-built Smart Security feature, which protects the TV against any harmful virus.
Innovation 11 – Integrated Sound Station The Joy Beat series features a revolutionary new retro chic design that has front firing speakers coupled with tweeters that deliver loud, crisp sound for the best bass and sound quality.
SUHD TV with Quantum dot display: The world’s most lifelike picture Samsung’s new range of SUHD TV’s with Quantum Dot colour and HDR 1000 offers the purest colour and the most striking brightness in the market today. A breath-taking bezel-less curved design, coupled with Samsung Smart TV experience, makes it stand apart for other premium TVs in the market.
The SUHD range will be available in the sizes of 123 cm (49 inch) to 223 cm (88 inch).
Prices range from Rs 179,900 to 2,399,900 (MRP).
Smart TVs: TV was never this Smart The new range of Smart TVs from Samsung with a host of innovations in areas of Smart Interface, Smart Content, Smart Convergence and Smart play provides the most advanced Smart TV experience.
Samsung’s Smart TV range will be available in 80 cm (32 inch) to 223 cm (88 inch).
Prices range from Rs 34,500 to Rs 703,900 (MRP).
Joy Beat TV: India’s own Music TV Joy Beat series features a revolutionary new retro chic design that has front firing speakers coupled with tweeters that deliver loud, crisp sound for the best bass and sound quality.
Joy Beat range will be available in 80 cm (32 inch) to 123 cm (49 inch).
Prices range from Rs 27,900 to Rs 69,500 (MRP).
For more details on 2016 SUHD TV, please visit:
www.samsung.com/in/microsite/suhdtv About Samsung Electronics Co., Ltd Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at
news.samsung.com. Photo Caption: (From left to Right) Mr Rajeev Bhutani, Vice President, Cosumer Electronics, Samsung India Electronics; Mr H.C. Hong, President and CEO, Samsung South West Asia and Mr Taeho Park, Senior Vice President, Samsung India Electronics at the launch of Samsung 2016 TV line-up in New Delhi today. 
