Monday, November 30, 2015

BWI: Hyundai Launches 'Safe Move-Traffic Safety Campaign' in India

 
Source : Hyundai Motor India Limited
Monday, November 30, 2015 7:08PM IST (1:38PM GMT)
 
Hyundai Launches 'Safe Move-Traffic Safety Campaign' in India
 
New Delhi, Delhi, India

  • Ministry of Road Transport and Highways associated with Hyundai’s initiative to Spread Awareness on Road and Traffic Safety
  • Shah Rukh Khan to participate in Hyundai’s CSR initiatives as Hyundai’s Corporate Brand Ambassador

Hyundai Motor India Ltd, the country’s leading premium car manufacturer and the largest passenger car exporter today launched its CSR initiative ‘Safe Move - Traffic Safety Campaign' in association with Ministry of Road Transport and Highways.


Hyundai Motor Group CSR constitutes 4 main pillars -“Safe Move, Green Move, Happy Move and Easy Move”. Safe Move is one of the key pillars of Hyundai’s global CSR campaign on Traffic Safety Campaign. Under the aegis of “Safe Move”, the HMIL in association with the Ministry of Road Transport and Highways will promote the best practices of road and traffic safety habits among children.

Mr Shah Rukh Khan to participate in Hyundai’s CSR initiatives as Hyundai’s Corporate Brand Ambassador. Mr Khan has been associated with Hyundai since 1998 in India and has been instrumental in strengthening Hyundai brand in India.

The Safe Move official Traffic Safety Campaign educates the children on the Traffic Safety. This initiative will have both online and offline engagement channels.  

The Robocar Poli animation series along with message from Honorable Minister of Road Transport & Highways and Shipping Mr. Nitin Gadkari and Hyundai Corporate Brand Ambassador Mr. Shah Rukh Khan will be aired on Hungama TV channel. The 26 episode series will be available in English, Hindi and Tamil languages.

Along with the TV airing, special School Contact and RWA (Residential Welfare Association) programs have been designed to reach out and spread the Traffic Safety message across the multiple cities in India. The School and RWA Contact Program will be initially activated in 5 major cities - Delhi, Mumbai, Chennai, Kolkata, and Ahmedabad.
 

Shri Vijay Chhibber, Secretary Department of Road Transport, Highways while complementing the Hyundai’s initiative felt
, “Such a CSR activity by the Auto Industry will go a long way in meeting the Indian commitment towards achieving the United Nations decadal goals for Road Safety, which were very recently the subject matter of discussion at the 2nd world congress at Brasília.”

On the occasion of the launch, Mr Y.K Koo, Managing Director, Hyundai Motor India Ltd. said, “Hyundai is a responsible car manufacturer and India’s most loved car brand, it is our responsibility to apprise children about the importance of Traffic Safety for a better future. Children are the future of a nation and ‘Traffic Safety campaign’ is an effort to reach out to the children to educate them with best practices of the Traffic Safety."

The School Contact Program will reach out into 40 schools in 5 cities. To create a deeper engagement, an interactive board game using flash cards – TruDO will be used to make sessions more enjoyable and improve the connect and recall among school children.

The RWA contact program will also be rolled-out reaching out to RWA's comprising over 200 residential units in 5 cities. During these in-depth interactive sessions through games and Traffic lessons both children and parents will learn the best practices of the Traffic Safety.

 A ‘Kids Hyundai’ (www.kids.hyundai.co.in), a specially designed website for children on Traffic Safety is developed. The Kids website will serve as an exclusive outpost for the “Safe Move” program and carry news, Animation Episodes, online engagements, car production, car history & evolution related content and registration for the various programs under the initiative. 
 
About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently has ten car models across segments – Eon, i10, Grand i10, Elite i20, Active i20, Xcent, Verna, CRETA, Elantra and Santa Fe. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 85 countries across Africa, Middle East, Latin America, Australia and the Asia Pacific. HMIL has been India’s number one exporter for the last 10 years consecutively. To support its growth and expansion plans, HMIL currently has 433 dealers and more than 1,100 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The R&D center endeavours to be a center of excellence in automobile engineering.

For more social media updates; follow Hyundai Motor India on:

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Photo Caption:
At the launch of Hyundai ‘Safe Move- Traffic safety campaign’ Left to Right:  Shri Vijay Chhibber Secretary Ministry of Road transport & Highways;  Mr. Y K KOO Managing Director Hyundai Motor India Ltd;  Hyundai Corporate Brand Ambassador Mr. Shah Rukh Khan;   Shri Nitin Gadkari  Minister for Road transport & Highways and Shipping;  His Excellency Mr. Hyun Cho Ambassador of Republic of Korea ; and Mr. Dong Woo Lee CEO ROI Visual 
At the launch of Hyundai ‘Safe Move- Traffic safety campaign’ Left to Right:  Shri Vijay Chhibber Secretary Ministry of Road transport & Highways; ;  Mr. Y K KOO Managing Director Hyundai Motor India Ltd; Shri Nitin Gadkari Minister for Road transport & Highways and Shipping; His Excellency Mr. Hyun Cho Ambassador of Republic of Korea; Hyundai Corporate Brand Ambassador Mr. Shah Rukh Khan; and Mr. Dong Woo Lee CEO ROI Visual

 
Media Contact Details

Ravi Sharma, Hyundai Motor India Ltd, ,+91-9899290497 , ravisharma@hmil.net

V Anand, Hyundai Motor India Ltd, ,+91-9810758141 , anandv@hmil.net

Madhur Kalra, Hill+Knowlton Strategies, ,+91-9999016790 , madhur.kalra@hkstrategies.com

 

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BWI: Young Minds Pave the Way for a Futuristic 'Digital India'

 
Source : The Voice of Nation Spotlight
Monday, November 30, 2015 2:40PM IST (9:10AM GMT)
 
Young Minds Pave the Way for a Futuristic 'Digital India'
 
New Delhi, Delhi, India

One of the best ways to elevate and build upon already established recognition of any profession is to inject a dose of ‘Digitisation’. In fact, digitisation has, in the past one year or so, become a byword for success. And if you happen to be a Chartered accountant, or you are training to become one, you are at the right time at the right place! Welcome to ‘Digital India’!

Narendra Modi’s ‘Digital India campaign’ has been making inroads into every sector at high speed, just like the high-speed internet access the campaign is providing to even rural India now, chartered accountants of tomorrow will be better equipped with the discipline and skill to drive strong business performance, enabling the much-excited public to soak it all in. After all, it is the people of India for which Modi felt responsible enough to initiate the revolutionary plan.

Of course, if the CAs, a critical arm of financial sector, are to be at the forefront of this revolution, the community has to be up in arms. Every member has to put in his bit. There are around 2.5 lakh CAs and 10 lakh aspiring CAs, presently studying and training for their future role in taking the profession ever higher. Many have started companies, mostly online, to impart education to future generation.

‘Digital Jalebi’, a start-up venture initiated by Shashank Agrawal, a potential CA, is one such futuristic contribution towards helping Modi realize his dreams for us.

Digital Jalebi focuses on designing various innovative and creative tools in order to improve the learning experience of lakhs and lakhs of aspiring professionals. It helps them understand the digitised world better.

There are many Shashanks out there, aspiring to be the engines of change… He quickly joined his father, Durga Das Agrawal, a Chartered accountant of repute himself, in his flourishing professional work – ddagrawal & Co. Incidentally, Durga Das Agrawal is contesting the CA elections 2015. The community that Shashank’s father represents on a more senior level is doing their own, more complex bit, towards realizing a digital India.

Shashank says, “My mission for Digital Jalebi is to help promote tech startups and imbibe new thoughts among the youth, so that these professionals can contribute to the society in an effective and efficient manner.”

The revolution to change India has just begun, though. Challenges lie ahead, but we cannot give up chasing the digital dream till India finally achieves it.

 
Media Contact Details

Anjali Sharma, anjalisharmadoll5@gmail.com,

 

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BWI: MaXposure Media Group Bags Contract to Publish Rail Bandhu, the Only On-Board Magazine of the Indian Railways

 
Source : MaXposure Media Group
Monday, November 30, 2015 1:15PM IST (7:45AM GMT)
 
MaXposure Media Group Bags Contract to Publish Rail Bandhu, the Only On-Board Magazine of the Indian Railways
 
New Delhi, Delhi, India

MaXposure Media Group, India’s largest corporate publishing company with over 30 titles in its portfolio, has been awarded the contract to publish Rail Bandhu, the only official on-board magazine of the Indian Railways. The organisation won the contract to publish the Rail Bandhu magazine for three years following an open tender. The magazine is distributed free of cost in all full-service trains - Rajdhani, Shatabdi and Duronto.
 
Rail Bandhu, a bilingual (English and Hindi) magazine published every month, reaches 21 state capitals and more than 119 cities, and is distributed in 129 trains every day. This includes 24 Rajdhani Express trains, 23 Shatabdi Express trains and the air-conditioned coaches of 41 Duronto Express trains. With a readership of over 49 lakh per month, Rail Bandhu has a higher readership reach than any travel or news magazine in India. Launched in 2011, Rail Bandhu is also available in waiting rooms, lounges and VIP visiting rooms at railway stations.
 
Elaborating on the magazine’s strong readership and pan-India presence, Prakash Johari, MD and CEO, MaXposure Media Group, said, “The total number of flyers catered to by all the airlines in India put together is approximately 66 lakh every month. In comparison, Rail Bandhu is read by almost 49 lakh passengers every month who travel in these three premium trains. Without any doubt, Rail Bandhu is the only magazine in India to have such an extensive Pan-India reach catering to a premium audience.”
 
Talking about Rail Bandhu’s premium presentation, Vikas Johari, Publisher and COO, MaXposure Media Group, said, “The magazine, in its new crisp and smart avatar, will offer the readers comfortable on-board reading, comparable to an in-flight experience. It will appeal to the evolving aspirations of the frequent travellers and also engross long-distance passengers, including families, for whom the train is not just a medium of travel but a part of the holiday experience. It will add to the romance of the great Indian train journey.”
 
Rooted in current national interest, the articles and design of the magazine will not only be information-packed but also reader-friendly, lucid and interactive to keep the travellers engaged and help them plan their holidays and travel. From experiential travel narratives to expert tips and opinions on the latest trends in leisure and entertainment industries as well as news from the Indian Railways, Rail Bandhu will involve the best authors, photographers and personalities to highlight a wide range of subjects.
 
MaXposure Media Group is the leader in in-flight publishing and the largest corporate publisher in the Indian subcontinent with an array of magazines under its portfolio. It is a full service media company spreading across the dimensions of publishing, creative solutions, events, custom publishing, ambient media, international representation and outsourcing.

MaXposure publishes more than 30 corporate magazines across verticals in 16 languages and are available in over 170 countries worldwide. Its publication includes Shubh Yatra, Air India’s in-flight magazine for Ministry of Civil Aviation; Ministry of External Affairs’ India Perspectives; Spice Route, in-flight magazine of SpiceJet Airlines; Vistara, in-flight magazine of TATA Singapore Airlines; Deals Galore magazine for GMR Group (Hyderabad Airport); Mercedes-Benz Magazine, official magazine of Mercedes-Benz; Smarttrucking, official magazine for Daimler Commercial Vehicles; Crossings Insight, official magazine for Crossings Republik; Tathaastu, official magazine of Tridhaatu Realty & Infra; ISUZU Travelogue, Moods: Outdoor Sex Guide for HLL; Circle, official magazine of Lifestyle; Pantaloons, official magazine of Pantaloons; Ambience, official magazine of Ambience Mall; City Walker, official magazine of Select Citywalk Mall and DLF Promenade, official magazine of DLF Promenade Mall. The group also publishes Coffee Table Books and has published Encyclopedia of India China Cultural Contacts and more recently one to commemorate the India-Africa Forum Summit 2015 for the Ministry of External Affairs, Government of India. The group has a robust network of 15 offices in Pan-India with headquarters in New Delhi.

 
Media Contact Details

SASHA SOMYA, Chief Manager- Business Development MaXposure Media Group, ,+91-9810476996 , sasha@maxposure.in

 

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BWI: LyondellBasell Announces Definitive Agreement to Acquire PP Compounding Business of Zylog Plastalloys Pvt. Ltd.

 
Source : LyondellBasell
Monday, November 30, 2015 1:00PM IST (7:30AM GMT)
 
NYSE:LYB(NYSE:LYB)
LyondellBasell Announces Definitive Agreement to Acquire PP Compounding Business of Zylog Plastalloys Pvt. Ltd.
Company to become a leading producer of polypropylene compounds in India
 
Mumbai, Maharashtra, India

LyondellBasell (NYSE: LYB), one of the world’s largest plastics, chemical and refining companies, today announced that it has entered into a definitive agreement to acquire the polypropylene (PP) compounding assets of Zylog Plastalloys Pvt. Ltd. (Zylog) of India.
 
Upon completion of the acquisition, LyondellBasell will double its automotive customer base in India and become the third largest producer of PP compounds in the country with an annual capacity of 44,000 metric tons (97 million pounds). 
 
Earlier this year, LyondellBasell acquired SJS Plastiblends Pvt. Ltd. (SJS), a manufacturer of PP compounds located in Aurangabad, Maharashtra, India. The Zylog acquisition includes manufacturing sites in Sinnar, Maharashtra, and in Chennai, Tamil Nadu. 
 
“We are very optimistic about India’s economic growth and rapidly expanding automotive market,” said Bhavesh (Bob) Patel, CEO and chairman of the management board of LyondellBasell. “The acquisition of SJS and Zylog are part of our plan to strategically expand our footprint where it makes sense from an economic and strategic perspective. With these investments, LyondellBasell will be a leading producer of PP compounds in all major automotive growth regions of the world,” he added.
 
LyondellBasell is the world’s largest producer of PP compounds with an annual capacity of 1.2 million metric tons (2.6 billion pounds). These compounds are used to manufacture automotive parts, home appliances and other products. LyondellBasell has supplied the Indian market through imports and tolling arrangements since 2009.
 
India represents the fourth largest growth market for automobiles globally with 3 million new vehicles produced each year. According to IHS Inc., India’s automotive market is expected to continue growing by 6 to 8 percent annually through 2021. Additionally, the World Bank has predicted India’s GDP to grow at a rate of 8 percent by 2017.
 
The transaction is expected to close in early 2016. Until the transaction is complete, Zylog will conduct business as usual and continue to provide the same level of support, service and high quality products to its customers.

About LyondellBasell:

LyondellBasell (NYSE: LYB) is one of the world's largest plastics, chemical and refining companies and a member of the S&P 500. LyondellBasell (www.lyb.com) manufactures products at 56 sites in 19 countries. LyondellBasell products and technologies are used to make items that improve the quality of life for people around the world including packaging, electronics, automotive parts, home furnishings, construction materials and biofuels.
 
The purchaser is Basell Polyolefins India Pvt. Ltd., a wholly-owned subsidiary of LyondellBasell. 
 
About Zylog:

Zylog is a privately held corporation established in India in 1984. The company produces PP compounds, thermoplastic vulcanizates (TPVs) and thermoplastic elastomers (TPEs) based on ethylene propylene diene monomer (EPDM) rubber and styrene chemistry. LyondellBasell is acquiring Zylog’s PP compounding and warehousing assets, and the trademarked brands Hipolyene, Hiflex and Entek.  Zylog owns two PP compounding facilities in India; one located in Sinnar, Maharashtra, and one in Chennai, Tamil Nadu. Both facilities house a world-class production setup with a variety of extrusion lines, mixers, state-of-the-art quality assurance and lab facilities, and research and development.  Zylog Plastalloys will continue to manufacture and market TPV (Neoplast) and TPE (Neoflex).
 
Forward-Looking Statements

The statements in this release relating to matters that are not historical facts are forward-looking statements. These forward-looking statements are based upon assumptions of management which are believed to be reasonable at the time made and are subject to significant risks and uncertainties. Actual results could differ materially from the projections, anticipated results, or other expectations expressed in this release, including, but not limited to, our ability to complete the acquisition described or the timing of such transaction; our ability to achieve expected cost savings and other synergies; our ability to obtain all necessary regulatory approvals and to successfully operate the acquired business described in this release; and general economic conditions in geographic regions or markets served by LyondellBasell and its affiliates, or where operations of the Company and its affiliates are located. While these statements and projections are made in good faith, LyondellBasell and its management cannot guarantee that anticipated future results will be achieved. Additional factors that could cause results to differ materially from those described in the forward-looking statements can be found in the "Risk Factors" section of our Form 10-K for the year ended December 31, 2014, which can be found at www.lyb.com on the Investor Relations page and on the Securities and Exchange Commission's website at www.sec.gov. LyondellBasell assumes no obligation to publicly update or revise any forward-looking statements made herein or any other forward-looking statements made, whether as a result of new information, future events, or otherwise.

 
Media Contact Details

George F. Smalley, +1 713-309-7575,

Douglas J. Pike, +1 713-309-7141,

 

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BWI: Whacked Out Media Shares 6 Tips for a 360-Degree Media Strategy Including Print and Digital

 
Source : Whacked Out Media
Monday, November 30, 2015 11:30AM IST (6:00AM GMT)
 
Whacked Out Media Shares 6 Tips for a 360-Degree Media Strategy Including Print and Digital
 
New Delhi, Delhi, India

Traditional media houses have been faced with a double-edged sword for some time now. Not only are they finding it difficult to sustain their existing customers but also proving to be a challenge for them is planning and executing strategies in the digital world. According to Gartner, a leading information technology research and advisory company, there will be 25 billion connected devices by 2020 and 2.5 quintillion bytes of data being created each day.
 
The huge penetration of internet and mobile; the vast numbers of younger demographics turning to digital media rather than print or TV for their content needs; the fact that digital is accessible through multiple devices such as mobile, tablets, laptops etc. and print only through newspapers and magazines, have made it clear to media houses that they can’t afford but to adopt a strategy which embraces digital.
 
According to Iconic Digital Agency, a US based digital marketing agency, 70-90% of customers turn to the web first when searching for a product or service or news. Consider the following: In 2013, revenue from print advertising hit a record milestone in the US—when it went lower than that in 1950!  Imagine United States in the 1950. Fresh out of war, lot less people, lot less wealth and even then all these years later, revenues from print advertising declined.
 
Now, in 2015, print media houses for quite some time have been trying to increase their revenues through multiple sources. Digital has been in the focus, and, since they are already in the business of publishing, entities like WSJ and New York Times have also started using paywalls for the content that they generate.
 
As per Rama Krishna Veerapaneni, Managing Director, Whacked Out Media, “Target audiences and subscribers everywhere in the world are seeking 24x7 engagement and interaction. Speed has been a mantra for information deliver and now is also a mantra for information consumption. Media houses will have to adapt and create mass media channels at the pace of users’ information consumption.”
 
To build a community around their products and sell the community’s attention to advertisers are critical goals for most media houses. It is extremely important for traditional media houses to innovate when it comes to content presentation—which in lay man’s terms would be how they write anything, news, reviews, reports, etc. The digital world, which has made consumption of media and news possible in places where print has never been able to reach, is the missing link. Digital Audience Development companies such as Whacked Out Media have organically built large online communities on social media, with over 140+ Million social followers across the board, and use this community to further promote their new content as well as brands.
 
“Based on our experience working with Traditional Media companies in order to build their digital space, and having been at it for over 4 years (now that's really long in digital time!), here are some pointers for traditional print media houses to start their digital journey”  stated  Rama Krishna Veerapaneni, Managing Director, Whacked Out Media.
 
Have digital first and digital only content:
 
Digital usually has the advantage of being first to break a news story. Along with that, print media houses can also have digital only or content that's exclusive to digital so that even subscribers of their print products start using digital and become a part of the community eventually. There are a host of digital choices such as slideshows, videos, social networks, blogging to name a few for even the slightly tech savvy journalist.
 
Leverage the uniqueness of each platform:
 
A media house that has understood the uniqueness of each of the platforms will have their online and print edition look very different. The print edition would focus on analysis, longer feature stories, news to be perused in a more relaxed manner, and articles around leisure activities. The website with updates through the day would focus on breaking news, shorter articles, with searchable services like events calendars, dining guides, etc. in the offing.
 
Continue print stories digitally:
 
At the same time, continue print stories digitally. This increases the engagement of users in ways print media alone could never achieve. Digitally, as mentioned above, there are a lot of content types and content presentation styles that can be worked on to match readers’ consumption preferences.
 
Don't try to make money and survive on digital platforms:
 
Digital revenues are increasing no doubt but, as most publishers complain, the revenues are not as high as other mediums. According to reports, online revenues for most news media are still a small fraction of the income from traditional print or broadcast. For newspapers, typically 15 percent or less of total revenues come from online operations. Magazines similarly get less than 10 percent of their revenue from their digital operations. Additionally, the scale of paid digital content is still not at its potential for most media houses and also, digital spend is another factor.
 
Consistency across platforms:
 
The greater number of platforms means a stronger need for media houses to maintain consistent standards across them. Media houses by following a strong code of conduct on all digital platforms will create greater brand loyalty.
 
Know your audience:
 
Who are they? What do they do? What are their consumption patterns, etc.? Understand and know the tastes of your audience really well. Since tools to target and advertise to specific individuals have gotten better and since there isn't much data from print (as there is from digital), it is all the more important for publishers and advertisers as well to understand the target audience that they are trying to reach.
 
“Over the last few years, we’ve seen that the Industry front-runners have proved the right mix of digital and traditional media is better than the sum of its parts. It’s still not too late for others to embrace digital and the above pointers will hopefully get them started on the journey.”  says Rama Krishna Veerapaneni, MD, Whacked Out Media optimistically.
 
ABOUT WHACKED OUT MEDIA
 
Whacked Out Media is a next-gen media company based out of Hyderabad. Focused on digital marketing since 2011, Whacked Out is today Asia’s largest and fastest growing YouTube Multi-Channel Network Partner and also publishes video across several other models as well. Its core strength lies in its organic content marketing strategies as well as its experience with audience development and content optimization. It has over 180+ skilled professionals dedicated to aggregating and distributing content, managing celebrities, promoting movies, brands, products and campaigns. For more information, please visit www.whackedout.in

 
Media Contact Details

Abhilash Padhy, 80 dB, , abhi@80-db.com

Kavita Nayyar, 80 dB, , kavita@80-db.com

 

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BWI: Haryana Government Signs MoU with O. P. Jindal Global University, Comprehensive State Higher Educational Plan to be Drawn Up

 
Source : O. P. Jindal Global University
Monday, November 30, 2015 11:20AM IST (5:50AM GMT)
 
Haryana Government Signs MoU with O. P. Jindal Global University, Comprehensive State Higher Educational Plan to be Drawn Up
 
Chandigarh, India

The Government of Haryana has signed a MoU with the O.P. Jindal Global University (JGU) to draft the State Higher Educational Plan under the Rashtriya Uchchtar Shiksha Abhiyaan (RUSA).

The Additional Chief Secretary, Department of Higher Education, Mr. Vijai Vardhan and Vice Chancellor of the O.P. Jindal Global University, Professor C Raj Kumar signed the MoU at Chandigarh today in the presence of the Education Minister of Haryana, Mr. Ram Bilas Sharma.

The International Institute for Higher Education, Research and Capacity Building (IIHEd), a research institute that focusses on higher education at JGU, will undertake this project. The State Higher Education Plan to be drawn up will cover a period of next ten years. The Plan will contain the physical targets, opportunities and proposals for promoting access, equity and excellence in higher education.

In his address, the Education Minister of Haryana, Mr. Ram Bilas Sharma emphasized that education is not mere transmission of information and turning students into robots but instead, it ought to transform the student into an awakened and enlightened citizen. He pointed out that the objective of the drawing up the Plan was to overcome serious challenges in the field of higher education like employability, access and quality. This is an important opportunity for the Government of Haryana to collaborate with the O.P. Jindal Global University for developing a road map for higher education in the state of Haryana.

Speaking on the occasion, Mr. Vijai Vardhan said that three workshops will be organized with Vice Chancellors, Registrars, eminent academics, NGOs, media and other stakeholders over next three months.

Professor Raj Kumar stated that the State Higher Education Plan will be drafted through a consultative, participatory and collective exercise. He observed that for the success of Digital India, Make in India, Smart City campaigns, drastic improvements in the quality of higher education are required. Professor Kumar observed that Haryana has a great opportunity to contribute to the cause of higher education. The future of Haryana and to a larger extent India will depend on our ability to harness the demographic dividend and the responsibility to educate the youth.

IIHEd based in JGU conducts research and offers advice on all aspects of higher education with a strong focus on curriculum development; pedagogical innovations; faculty engagement; faculty recruitment, retention and development; research and knowledge creation systems; promotion of scholarship and building research capacities; developing international collaborations; benchmarking and assessments of institutions; and for providing institutional support on law, policy and regulations relating to higher education. IIHEd is an independent research institute within the JGU that will be focused on pursuing research and capacity building initiatives on different aspects of higher education in India and beyond. The vision of IIHEd is to contribute towards institution building for nation building.

For more information, please visit:

O.P. Jindal Global University Official Website - http://www.jgu.edu.in/
O.P. Jindal Global University Official Twitter Handle - https://twitter.com/JindalGlobalUni
O.P. Jindal Global University Official Facebook Page - https://www.facebook.com/JindalGlobalUNI

Photo Caption: (L-R) Sh. Vijai Vardhan, I.A.S, Additional Chief  Secretary Higher Education, Govt. Haryana and Professor Dr. C. Raj Kumar, Vice Chancellor, O.P. Jindal Global University sign the MOU in the presence of Sh. Ram Bilas Sharma, Hon’ble Education Minister, Haryana

 
Media Contact Details

Kakul Rizvi, Joint Director, Communication and Public Affairs O. P. Jindal Global University, ,+91-8396907273 , krizvi@jgu.edu.in

 

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BWI: Uma Bharti Encourages Focus on Tradition Water Conservation Methodologies

 
Source : Aqua Foundation
Monday, November 30, 2015 10:52AM IST (5:22AM GMT)
 
Uma Bharti Encourages Focus on Tradition Water Conservation Methodologies
 
New Delhi, Delhi, India

  • IX World Aqua Congress 2015 Highlights Traditional Wisdom
  • Aqua Foundation’s Excellence Awards given out

The 2-day World Aqua Congress 2015 concluded in Delhi, attracting the best minds from the Water conservation space.  Sushri Uma Bharti, Minister for Water Resources, River Development and Ganga Rejuvenation was the Chief Guest for the event which focused on “Reviving Traditional Water & Environment Conservation Techniques”. This annual event was organised by Aqua Foundation to bring all stakeholders together (policy makers, researchers, academicians, NGOs, technology providers, corporates). The conference aims to collate various conservation techniques, initiate a dialogue on policy issues and come up with a policy note as an outcome of the conference. Aqua Foundation has already played a vital role in bringing about certain policy inclusions in past including Bureau of Water Efficiency and Aquifer Mapping programs. 

The inaugural speech was given by Sri Anupam Mishra, noted Gandhian, environmentalist and well-known writer on indigenous methods of water conservation.

Water is Life”, Uma Bharti said. “Without water, existence is not possible. For long, we have continued to neglect this basic aspect, but mankind now needs to wake up to the reality. There are innumerable instances in our history and tradition that showcase the wisdom of traditional water conservation methodologies, and we would do good to match these with modern tools to create the most effective and scientifically-proven conservation techniques. Prime Minister Modi has put this on high priority. My ministry and the government are committed to this subject.

Prime Minister Narendra Modi mooted the idea of advance preparation for the monsoon in year 2015 to significantly increase water storage capacity in check dams, ponds and tanks, and help in improving storage and rejuvenating structures by following our age – old traditional methods of conserving our resources. India has declared 2015-16 as the Water Conservation Year, highlighting the government’s attention on this subject. This formed the basis and the inspiration for the theme of this year’s World Aqua Congress.

According to Shri Anupam Mishra, “Even in the 25th century, Rajasthan will continue to use only indigenous methods of water conservation. The knowledge that they have gained through experience is revered. Any attempt to introduce non-indigenous technology is bound to fail.”

‘Aqua Foundation’s Excellence Awards' were the other highlights of the event. These awards are given to promote, encourage & recognise innovations and contributions in the field of water, environment & humanity. Eleven awards were given away by Sushri Uma Bharti in various categories

 
Award Category Awardee
Lifetime Achievement Award Shri Anupam Mishra
Natural Resource Management Using Traditional Wisdom Gram Vikash Navyuvak Mandal Laporiya
Promoting Sustainable Agriculture Mahindra and Mahindra Ltd. (AFS)
Outstanding Contribution Towards Cause of Sustainability Public Sector Mecon Limited
Protection of the Quality and Supply of Freshwater Resources Star India Pvt. Ltd
Outstanding Contribution Towards Cause of Sustainability Social Sector Govardhan Eco Village
Green Housing Bougainvilla Hermitage Pvt. Ltd
Professional Excellence (Individual) Dr. Gopal Dhawan
Professional Excellence (Individual) Er KB Biswas
Holistic Development of Angels of Humanity Sardar Patel Vidya Niketan
Holistic Development of Angels of Humanity Ryan International School, Sec 40, Gurgaon
 

Speaking on the Conference, Dr. Sanjay Rana, renowned Geophysicist and Chairman of Aqua Foundation said, “For long, traditional wisdom has been seen as opposite of modern science. The organization is tirelessly working to change this notion and incorporate useful elements of traditional conservation practices as well as modern science and technology, to arrive at a comprehensive solution to present day's problems and future challenges.”

Sharing her thoughts Ms Praggya Sharmaa, Organizing Secretary, IX World Aqua Congress 2015 said, “People and organisations, both private and governmental, understand and recognise the need for concrete action. We have received tremendous response from organisations across the board to be involved in the process and catalyse concreate viable options for holistically dealing with present-day environmental challenges.

For Event Details: http://worldaquacongress.org/
For Details on Aqua Foundation: http://www.aquafoundation.in/

 

 
Media Contact Details

Shreeya Roy Bhowmik, Preface Consultancy Services, ,+91-9350335761 , shreeya.bhowmik@prefacecorp.in

 

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