Wednesday, July 27, 2016

BWI: MebelKart Forays into B2C Ultra Luxury Furniture Category: Announces Alliance with Continental Group to Sell Exclusive Luxury Furniture Online

Source : MebelKart
Wednesday, July 27, 2016 12:52PM IST (7:22AM GMT)
MebelKart Forays into B2C Ultra Luxury Furniture Category: Announces Alliance with Continental Group to Sell Exclusive Luxury Furniture Online
Bangalore, Karnataka, India

  • Spruce up your homes with international designs from STROT, a Delhi based lifestyle boutique of the renowned Continental Group
  • A wide range of quirky furnishings, furniture pieces, glassware and ceramics available in the range of Rs. 4,000 to Rs. 11.58 lacs
  • Shipping available to 7 major cities in the country, India’s fastest growing online furniture marketplace, today announced its entry into the B2C Ultra Luxury Furniture segment with the first-of-its-kind of tie-up with the Continental Group, a 50-year old conglomerate based in New Delhi.

With this alliance, MebelKart aims to reach out to the high net worth individuals (HNIs) across the country. MebelKart will be marketing and selling products from STROT, a South Delhi based lifestyle boutique of the renowned Continental Group. The products in the luxury furniture and home décor category will be available in the price range of Rs. 4,000 to Rs. 11.58 lacs. The products can be shipped across 7 cities including all key cities in the country.

This is the first of- its- kind- of tie-up for STROT, a lifestyle boutique selling luxury furniture. The wide range of products offered by STROT will allow homeowners to spruce up their living spaces with original designs of furnishings, furniture, glassware and ceramics.  STROT products are designed to lend a chic touch to your home with an eclectic mix of contemporary furniture from brands from France and Italy. The STROT products available on MebelKart will include a range of offbeat pieces, such as all natural root-inspired monkey-pot wood tables from Thailand, decorative vintage inspired trunks and fine leather sofas. STROT showcases some of the best quality lightbulb-shaped vases, patterned cushions, elegant picture frames and everything else needed to add a touch of luxury to a home.  Much of STROT’s stock could be considered as art, a fact reflected in the detailed furniture pieces of Philipino designers such as Veto Selma.

Speaking on the alliance, Mr. Rahul Agrawal, CO-Founder and CEO, MebelKart said “A heavy goods category like online furniture selling was unheard of back in 2012 when MebelKart was born. In a short span of time, we managed to disrupt this market and created a niche for our cost-affordable and aesthetically designed furniture products. Today, we are delighted to be entering the ultra-luxury online furniture retail market in India. The high-end luxury retail market is witnessing tremendous growth with the increased spending power of today’s customers.There is a high demand for these products but the same is not available across India. The high-end luxury retail market offers a huge opportunity to us as it is expected to cross $18.3 billion by 2016 from $14.7 billion in 2015, as per an industry report by ASSOCHAM.  I am very excited to be partnering with The Continental Group, one of India’s leading interior design solutions companies, as our first partners as we foray into the luxury furniture category. We are already seeing a huge demand for high-end luxury furniture products in India and are confident of making deep in roads in this largely untapped segment. Our aim is to be the one stop home décor solutions provider for everyone and this collaboration is a step in that direction.”
Added Mr. Sidhant Lamba, Founder and CEO, STROT, “In today’s times, increasing number of our existing and prospective consumers are online and connected. We believe that online commerce has the potential to catapoolt our business as we can reach out to buyers across the country, without investing in the overhead costs of opening physical stores. This is our first stint with online commerce. We are confident that MebelKart, with its reach across tier-1, 2 and 3 cities in the country, will enable us to reach out to newer markets and establish ourselves as the preferred brand in the luxury furniture and furnishings space.”

MebelKart is India’s most preferred online shopping destination for furniture, décor, furnishings, modular kitchens, household items, and a lot more. The company’s vision is to design every home in India. It is focused on making furniture and home decor buying easier, reliable and cost-effective, while providing “a world class experience" to its customers at the same time. It not only sells furniture, but also is a one of its kind marketplace which specializes in delivering complete home decor solutions. For anyone looking to move to a new house, buying a wide range of furniture items and getting interiors done is the foremost consideration. MebelKart takes care of the end-to-end process, right from hiring an interior designer to getting the materials procured and finally giving a new refreshing look to the home decor.
About STROT, Continental Group
STROT is an ultra luxe home store which has a range of quirky furnishings, furniture pieces that are considered an art from the best of designs. It has hand-picked interior products, furniture and accessories arranged like an avant-garde curiosity shop. Owner and interior designer Sidhant Lamba fills his five-level space with international designs, and form and colour play a large part in his selections. A lifestyle boutique by 50-year-old  Continental Group—a leading interior solutions company, STROT is no less than a museum or a gallery purely because of its attention to detailing to the layout of the store. Aesthetically pleasing, Strot offers to lend a chic touch to your home with an eclectic mix of contemporary furniture from brands from Europe and Far East.

Media Contact Details

Akanksha Jain, Corporate Communications MebelKart, ,+91-9871900447 ,

Murali Sashidharan, Adfactors PR, ,+91-9901991060 ,

Sridevi Nayak, Adfactors PR, ,+91-9901991060 ,


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