Monday, June 13, 2016

BWI: Budding Chefs and Mixologists Create Magic with U.S. Premium Agricultural Products at Food Hospitality World, Bengaluru

 
Source : Food Hospitality World
Monday, June 13, 2016 5:36PM IST (12:06PM GMT)
 
Budding Chefs and Mixologists Create Magic with U.S. Premium Agricultural Products at Food Hospitality World, Bengaluru
Takes the audience by storm by creating innovative recipes with U.S. Cranberries, Washington Apples, USA Pears, California Walnuts and U.S. Pecans
 
Bengaluru, Karnataka, India

Bengaluru saw an exciting Culinary & Mixology Competition for budding chefs and mixologists at the Food Hospitality World Show (FHW). The competition was organized as a special event in concurrence with the “South India Culinary Challenge & Baking Contest” and “Mixology Challenge” in association with the South India Culinary Association (SICA). The prime objective of this campaign was to highlight the uniqueness of the following U.S. Premium Agricultural Products in the Indian HRI Industry: U.S. Cranberries, Washington Apples, USA Pears, California Walnuts and U.S. Pecans.


The much-awaited show got an excellent start with Mr. Adam Branson, Senior Agricultural Attaché for Agricultural Affairs, U.S. Consulate General, Mumbai along with other dignitaries, gracing the occasion for the inauguration ceremony. Mr. Adam Branson also inaugurated the U.S. Premium Agricultural Products display booth, and remarked: "It's good to be here at FHW, Bangalore. India is an important market for us and we strive to bring in the best products to our discerning consumers. This show is a wonderful opportunity for our target audience to taste and experience a wide range of U.S. Premium Agricultural Products.”

The Culinary & Mixology Competition was a great success with participation from over 55 chefs and mixologists across South India. Enthusiastic and talented participants created innovative recipes using the finest U.S. Premium Agricultural Products such as U.S. Cranberries, Washington Apples, USA Pears, California Walnuts and U.S. Pecans as the main ingredients. Mr. T Haokip and Mr. Sai Venkata Vijaya from Bar Square Bangalore were declared as the winners of the Culinary & Mixology Competition respectively. The winning creations were Berry Blash Martini and Enlighten Moon that were chosen by the esteemed jury comprising representatives from SICA, reputed industry members and USDA officials.
 
Talking about the initiative, Mr. Keith Sunderlal, India representative, U.S Cranberry Marketing Committee, said: “We would like to congratulate the winners of the Culinary & Mixology Competition for creating such innovative recipes using US Premium Agricultural Products. Clearly, the participants have taken the competition to another level by their outstanding performance. We are extremely motivated by the response we got from the participants as well as the visitors. Looking at the show's success, we are confident that we managed to strike the right chord with our audience."

About The Cranberry Marketing Committee (CMC)

The Cranberry Marketing Committee (CMC) USA is focused on promoting the use and consumption of cranberries worldwide. The CMC was established as a Federal Marketing Order in 1962 to ensure a stable, orderly supply of good quality product. The Marketing Order has been amended several times since its inception to further the CMC's ability to expand market development projects in domestic and international markets. Currently, CMC conducts generic promotion activities in the United States, China, India, Mexico, Pan-Europe and South Korea.

About Food Hospitality World

FHW is one of India’s largest professional trade show for trade & consumers in the food & hospitality industry. FHW is organized by two of the world’s biggest trade show organizers Deutsche Messe and Fiera Milano (HMFI) along with one of India’s largest publication house The Indian Express Limited. Previous year, the show witnessed 6,000 visitors, more than 250 exhibiting brands, more than 550 B2B meetings, more than 250 special event attendees.

About The SCS Group

The SCS Agribusiness Consultants Pvt. Limited (referred to as THE SCS GROUP) is an agribusiness-consulting firm based in India providing services in the disciplines of marketing, logistics, strategy, policy, communications and training. The firm was established in 1998 with the conviction that the highly competitive global agricultural products' trade scenario demands in-depth research, sophisticated marketing strategies and meticulous implementation.

Photo Caption: Mixology Participants during contest​

 
Media Contact Details

Harpreeti Naraan, +91-9988073443,

 

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