Monday, June 13, 2016

BWI: For the First Time in India, Pune-based Publishing House Launches Interactive Augmented Reality (AR) Coloring Books for Kids

 
Source : MediaNext Infoprocessors Pvt. Ltd.
Monday, June 13, 2016 4:19PM IST (10:49AM GMT)
 
For the First Time in India, Pune-based Publishing House Launches Interactive Augmented Reality (AR) Coloring Books for Kids
 
Pune, Maharashtra, India

Imagine a creepy dinosaur coming to life or a nicely dressed fairy dancing on your table or a cute little puppy playing with you. With the aim of ‘bringing the virtual into reality’, Pune-based publishing house MediaNext Infoprocessors Pvt. Ltd. has launched interactive Augmented Reality (AR) coloring books for kids, for the first time in India.
 

 
Augmented Reality is the real time view of a physical environment which is enhanced by computer-generated content and effects such as sound and video. The technology, which is widely used in the field of defence and medicine, was first used in books for kids by Russian firm ‘Laboratory 24 LLC’. The firm is recognized as the first publisher of Augmented Reality books for kids under the brand name ‘Devar Kids’. MediaNext has acquired sole publishing and distribution rights for Devar Books in India.
 
In the first phase, MediaNext has launched two titles viz. Live Coloring Book: Live Heroes (priced at Rs. 399/-) and 3D Coloring Game: Speed of Sound (priced at Rs. 499/-). The AR coloring books are pretty easy to understand. A kid has to color the pictures with any medium, download Devar Kids app on the smartphone and see the pictures come alive. Kids can tease the character, play with them and even take photos with them. 3D Coloring Game brings colored cars into reality and with a click of a button one can start a racing game.
 
“At a time when kids are getting addicted to video games and social media, augmented reality has the power to bring them back to books. It can act as a tool to bridge the gap between video games and books,” said Abhay Kulkarni, Managing Director of MediaNext. The augmented reality books will certainly help kids to improve their learning ability and add an interactive element to the books, he further added. 
 
In near future, MediaNext plans to launch around 19 AR books based on various themes under the brand name of ‘Menakabooks’. The recently launched books are exclusively available on leading e-Commerce portal Amazon.in. Amazon has kicked off a promotional campaign for AR Books starting June 13, 2016.

Campaign Page, Demo and Buy Now Links:
 
Amazon Campaign Page: https://goo.gl/FdUQbb
 
YouTube Demo: https://youtu.be/zt_CVC2yfH4
 
Live Coloring Book: Live Heroes: http://goo.gl/o8cDKW
 
3D Coloring Game: Speed of Sound: http://goo.gl/kWNAlh

Photo Caption: Pune-based publishing house MediaNext Infoprocessors Pvt. Ltd. has launched interactive Augmented Reality (AR) coloring books for kids, for the first time in India in association with Russian firm Laboratory 24

To View the Video Click the Link Below:
Bring your coloring to life with Augmented Reality (AR) Books, launched by Pune-based publishing house MediaNext Infoprocessors Pvt. Ltd. See it live to believe!

 
Media Contact Details

Amit Tekale, Executive Director MediaNext Infoprocessors Pvt. Ltd., ,+91-9850000533 ,+91 (20) 24336960/24339002 , amit@medianext.in

 

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