Within a short span of getting funded and the joining of Praphul Misra as the Managing Director, Oi media has made its first strategic move by acquiring AdClever; a Pune based Software Company in the OOH media space. The objective is to scale up operations as early as possible. Acquisition of AdClever has enriched Oi media through a team of dedicated technology professionals with a sound knowledge of the OOH media domain.
The seed round of investment in Oi media has come from a group of investors who are actively involved in the development of the new venture at the board level, particularly in the areas of business strategy and finance. On being asked about the main reason for investing in Oi media, Aditya Gupta, Chairman Quarizon said, “Oi media offers a highly scalable and innovative business model with a collaborative mind-set that is rare in the industry, coupled with our strong belief that the success of any company is determined primarily by the quality of its promoters.” While agreeing with this point of view, another investor, Amjad Mustafa, CEO, Entermarkets said, “In Oi media (our first investment in the country), first of all, we liked the OOH media space where much can be done with the infusion of technology and secondly the team with a good mix of experience and energy, which is so needed in today’s VUCA world.”
Praphul Misra and his team have brought a huge advantage to Oi media as they already have a tried, tested & scalable business model. The idea of having a Managing Director who would hit the ground running was a necessity for this hyper-competitive industry, as it thrives on innovation and dynamism. Through this acquisition, the first mover advantage has been strengthened further even before the launch of the product.
There is a lot of excitement among the product and marketing teams as they have already received several letters with expression of interest in the Oi media solutions as a result of its first press release. The announcement of Praphul Misra’s joining and the promise of providing a user-friendly & technology-enabled solution to bring in transparency, measurability and ease of doing business among the various stakeholders of OOH media has generated a very enthusiastic response from some of the most respected brands in India.
Oi media is offering a proprietary technology enabled platform backed by quantifiable and measurable metrics, to clients, agencies and suppliers. The key benefit of this technology is by way of reduced time cycles at each stage of business, due to quick access to stored information and easy to use templates covering all the stages from enquiry to billing. In an unorganized sector like the OOH media, such a platform will expand the market for the suppliers and will enable agencies and clients to evaluate inventories on a pan India level in a very short time frame.
Oi media is looking for inorganic growth through innovative strategies and the acquisition route; due to its process & systems led approach to managing business; which will be critical as the business is scaled up. Most of the companies in the media & communication space find it difficult to scale up due to their people dependent business models where business largely depends on a few star performers. Praphul brings with him a vast experience of handling teams with E-Touch while ensuring the P- Touch (Personal Touch). This will help Oi media in scaling up faster and will also act as a differentiator in the market place.
About our Investors
Quarizon is an early stage, sector agnostic fund servicing companies that are Customer Centric and leverage technology as a scale multiplying factor for delivering high shareholder value. Quarizon believes in mitigating risk factors, associated with its investment strategy, through involved investment of time and vertical expertise, with its portfolio companies.
Contact: Debbie Roach, Mobile: +91 98-11-487876; E-Mail: contact@quarizon.com
Entermarkets is an innovation-oriented organization, with a strong focus on Technology, Consulting and Research that brings solutions, products and services, which address tomorrow’s business challenges today - established and head-quartered in the United Arab Emirates.
Contact: Amjad Mustafa, CEO, EnterMarkets; Tel: +971(4) 423 2824; E: amjad.mustafa@entermarkets.com
AdClever Solutions Pvt Ltd was the first online platform for buying Outdoor Space in Pune. Expanding across India. Founded by SaaS experts, Amit Jain and Sandeep Pagi, its objective was to make buying and selling process of Outdoor Ad space easy and efficient by solving the outdated, fragmented and the expensive process of outdoor advertising through its digital platform. AdClever is now a 100% subsidiary of Oi media.
Links to Oi media Articles & Pages:
http://businessworld.in/article/Praphul-Misra-Joins-Oi-Media-As-Managing-Director-/18-05-2016-98180/
http://journos.in/praphul-misra-moves-over-to-oi-media-as-its-managing-director/
https://www.facebook.com/OurInitiativemedia/
Oi media on LinkedIn
Photo Caption: (Left to Right): Yogesh Jain, Amjad Mustafa, Praphul Misra & Japan Vyas
No comments:
Post a Comment