CarWale, India’s largest automotive destination has rolled out a new mass media campaign titled ‘Cars ke Experts Sirf Ek’. The campaign comprises of commercials revolving around subjects that are close to every Indian’s heart – cricket, politics, films and the current hot topic – the Union Budget.
The campaign highlights the fact that all Indians have strong opinions on cricket, politics and films, but when it comes to cars, there’s just one expert - CarWale. The commercials feature characters from different parts of India, each giving their own opinion and advice on how to improve our cricket, politics and films. The ad films drive home the point that “Cricket Ke / Filmon Ke / Politics Ke / Budget Ke Experts Anek, Cars Ke Sirf Ek”.
CarWale has released 13 different ad films as a part of the campaign. They can be viewed at: bit.ly/CarExperts
Riding high on the World Cup fever and the buzz around the Union Budget, the campaign has seen a positive response that has translated into 14.7 million group visits in February 2015. Of this, CarWale.com recorded 11.9 million visits while its two wheeler counterpart, BikeWale.com clocked 2.8 million visits.
The group registered a staggering 43% YoY growth when compared to the visits it accrued in February 2014. The portal remained the most favoured automotive destination in the country, assisting nearly 7.3 million unique visitors with their car and bike research in the said duration.
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