BWI: Belkin Appoints Brightpoint as National Distributor in India

Press release from Business Wire India
Source: Belkin India
Thursday, September 15, 2011 04:51 PM IST (11:21 AM GMT)
Editors: General: Consumer interest; Business: Business services, Information technology; Technology
--------------------------------------------------
Belkin Appoints Brightpoint as National Distributor in India
Products available through Telecom distributors

New Delhi, Delhi, India, Thursday, September 15, 2011 -- (Business Wire India) -- Belkin India, a leading provider of interconnectivity solutions across computing and consumer electronic devices, today announced that it has entered into an agreement with Brightpoint India Private Limited ("Brightpoint") for Brightpoint to be the national distributor of Belkin's wide range of mobility products. Belkin is partnering with a telecom distributor for the first time, adding to its widespread distribution network.

Under the terms of the agreement, Brightpoint, a global leader in providing supply chain solutions to the wireless industry, will distribute Belkin's accessories for Samsung and Apple devices, Conserve Valet, and the latest range of Power Packs. With the increasing popularity and acceptance of smartphones and tablets, this relationship will facilitate availability of Belkin products through a strong network of more than 200 Brightpoint regional distribution partners, providing access to over 17,000 retail outlets across the country.

"The partnership with Brightpoint is exciting for Belkin as we enter the telecom distribution network with them," stated Mohit Anand, Managing Director, India Sub Continent, Belkin Inc. "Brightpoint has a successful history and robust distribution presence, and as a team they understand the Indian customer very well. We are sure that with their expertise, Brightpoint will enable Belkin products to reach every corner of the country, thereby strengthening our relationship with our customers."

"We are very pleased to enter into this new agreement with Belkin," said Rajesh Sokhal, Managing Director, Brightpoint India. "We look forward to serving Belkin's customers with our industry leading supply chain service infrastructure and distribution capabilities."

The Brightpoint supply chain network will enable customers to purchase Belkin's wide range of accessories to style its Apple and Samsung tablets and phones. Conserve Valet, an innovative and eco-friendly USB charging station, will also be available across the wide range of Brightpoint distributors. Its products will help consumers save on electricity bills and conserve environmental resources.

Since its entry into the Indian market in 2009, Belkin has successfully established itself as a preferred and competitive brand across their wide range of products. This agreement with Brightpoint will take Belkin's success to the next level. With this association, Belkin will be able to further explore the untapped potential of the India market and capture a bigger market share.

About Belkin India

Since 2009, Belkin India has taken rapid strides towards becoming a leading tech & digital lifestyle brand. Belkin has come a long way to become the market leader across its product lines in India. From a single person to a team of 70+ people and offices in major metros, Belkin has become one of the fastest-growing tech brands in the Indian subcontinent. Belkin's extensive footprint now extends beyond India to Bangladesh, Sri Lanka, Nepal & Pakistan.

About Brightpoint

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing supply chain solutions to leading stakeholders in the wireless industry. In 2010, Brightpoint handled approximately 99 million wireless devices globally. Brightpoint's innovative services include distribution channel management, procurement, inventory management, repair services and reverse logistics, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. Brightpoint has approximately 4,000 employees, as well as a significant number of temporary staff, and a global footprint covering more than 35 countries. In 2010, Brightpoint generated revenue of $3.6 billion. Brightpoint provides distribution and customized services to over 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website at www.brightpoint.com


CONTACT DETAILS
Divya Khurana, 20:20 MSL, +91 9810134892, divya.khurana@2020msl.com
Nikita Kejariwal, 20:20 MSL, +91 9167443578, nikita.nadwani@2020msl.com
Vibhav Mehta, BELKIN, vibhavm@belkin.com
Tom Ward, Brightpoint, tom.ward@brightpoint.com
Carolyn Manco, Brightpoint, carolyn.manco@brightpoint.com

KEYWORDS
CONSUMER, BUSINESS SERVICES, IT, TECHNOLOGY

If you wish to change your Business Wire India selection please click on this link http://www.businesswireindia.com/media/news.asp and use your personal username and password to login.

Submit your press release at http://www.businesswireindia.com