BWI: Haier Marks up the Spirited Celebrations this Festival Season

Press release from Business Wire India
Source: Haier India
Thursday, September 15, 2011 03:46 PM IST (10:16 AM GMT)
Editors: General: Consumer interest; Business: Business services, Electronic appliances & components, Information technology, Media & entertainment; Technology
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Haier Marks up the Spirited Celebrations this Festival Season


New Delhi, Delhi, India, Thursday, September 15, 2011 -- (Business Wire India) -- -- Announces its unique promotions with 'Haier Refrigerator Lao Kismat Chamkao' offer

-- Ushers in prizes worth Rs. 25 Lakhs and a jackpot worth Rs. 2.5 Lakh

-- Assured gifts on star products of Haier in the Refrigerator Category, adding zing to the celebrations

Haier, one of the largest Home Appliances & Consumer Electronics brand, globally, and world's No.1* brand in major appliances, today announced its wide range of exciting promotional offer 'Haier Refrigerator Lao Kismat Chamkao', for the upcoming festive season. The special promotion on Haier Refrigerators, add sheen to the celebrations, offering consumers a chance to win prizes worth Rs. 25 Lakhs with purchase of any Haier Refrigerators, ranging from Rs. 7000-Rs.1,80,000. The offer is valid from 15th September, 2011 till 31st October, 2011 across all Haier stores, nationwide, except Kerala state.

World's No.1 brand in refrigeration appliances, Haier, has redefined convergence into its offering, with its 'Scratch Card Gift' & 'Assured Gift scheme, under the 'Haier Refrigerator Lao Kismat Chamkao' offer, where the consumers stand a chance to win a Jackpot Prize worth Rs. 2.5 Lakh, Bumper Prizes worth Rs. 1.5 Lakh and Consolation Prizes worth Rs. 5 Lakh. The Jackpot Prize comprises of an exclusive package of innovative Haier products with the 'French Door Side-By-Side Refrigerator +117 cm (46") LED+ Front Load Washing Machine+ Water Heater + Camera. The Bumper Prizes includes 'Side-By-Side Refrigerator + 81 cm (32") LCD. To further enthrall the consumers, Haier is offering Global Top Mount Refrigerators, dynamic Haier Cameras and unique Haier Toasters as Consolation Prizes.

Speaking on the launch of this unique offer, Mr. Eric Braganza, President, India Operations, Haier said, "There has been a boost in sales this year and the festive period is the peak time of the business. During festivities, we continue to bring exciting offers for the customers to provide them the best buying options and add cheer to the celebrations. The 'Haier Refrigerator Lao Kismat Chamkao' offer, represents the company's effort to give the customer a whole host of benefits, which could add to their festivities and celebrations. The company is eyeing a sales growth of 50 percent as compared to the corresponding period in 2010".

The 'Assured Gift' scheme, on all Haier refrigerators, except Minibar, offer consumers exciting gifts like Gold Plated Cutlery Set, Polo Club Wrist Watch and Microwaveable Container set of four. Moreover, to ensure worry free & immersive Home Entertainment Experience, Haier is offering 4 years of warranty on 32" and above models of LCD TV's.

*As per Euromonitor International Survey 2010

Offer Specification & Price Details

Also, in line with its brand promise of 'Inspired Living', Haier has introduced its unique range of Convection and Grill Microwave Ovens. Powered with world class technology and highest standards of energy efficiency, the range, is a result of company's continuous focus on bringing consumer relevant innovation. Aesthetically designed in stylish and contemporary colors of Liquid Silver and Exotic Black, the range has been introduced in the capacity segments ranging from 17-28 Litres in the price range of Rs. 7990/- Rs. 11490/-.

Reflecting its strong commitment towards electronics & consumer durables industry, Haier India is planning to introduce new and innovative range of products across all its categories including Refrigerator, Air Conditioners, Washing Machine, LED, LCD & Colour Televisions, Spa Water Heater, Microwave Oven and Small Appliances.

About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2008, the group turnover aggregated US$ 20.98 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier's corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

About Haier India

Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India, the company's product range includes Haier colour televisions, refrigerators, washing machines, air conditioners, freezers for commercial & medical usage and Spa range of water heaters. Haier Products are available across India at all major retail outlets. Haier India has a state of the art manufacturing set up for Refrigerators at Ranjangaon, near Pune.
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CONTACT DETAILS
Kabita Mukherjee, +91 9650177559, kabita.mukherjee@quasar.co.in
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KEYWORDS
CONSUMER, BUSINESS SERVICES, ELECTRONICS, IT, MEDIA, TECHNOLOGY

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