BWI: Haier India Goes Green, Enters New Product Categories

Press release from Business Wire India
Source: Haier India
Friday, January 14, 2011 01:00 PM IST (07:30 AM GMT)
Editors: General: Environment; Business: Advertising, PR & marketing, Business services, Electronic appliances & components, Household & personal care products & services; Technology
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Haier India Goes Green, Enters New Product Categories


Goa, India, Friday, January 14, 2011 -- (Business Wire India) -- Commencing the new year on a Green note, Haier, one of the largest Home Appliances & Consumer Electronics brands, worldwide and the global no.1 in refrigeration and laundry appliances today, announced the its green initiative "Eco Life" in India as a part of its global rebranding exercise aimed at designing smart products which not only meet customer needs but also adhere to environmental norms. The company also launched its latest eco friendly offerings which include refrigerators, Semi & Fully Automatic Washing Machines, Split and windows Air Conditioners, a wide range of LED & LCD TVs and the Spa range of water heaters.

The Haier brand also announced its entry into three new product categories in India viz. Laptops, Home Theatres and Cameras. The company also announced its renewed focus on the microwaves and dishwashers categories with new offerings. With these new initiatives, Haier India is targeting a turnover of over Rs 1700 crore in FY 2011 as against Rs 825 crore achieved in FY 2010 between January-December.

According to Mr. Eric Braganza, President, Haier India, "The year 2010 ended on a positive note for us with over 135% growth in the last year over 2009. As we move into the New Year and a new decade, our aim is to achieve business objectives as well as endeavor to become a better corporate citizen by offering our valued customers more energy-efficient and eco-friendly products. Besides our new branding focusing on our green initiative 'Ecolife', we have also forayed into new and challenging product categories in the laptop, camera and home-theatre segments. With all these diverse initiatives, we are well poised to achieve our growth target of over 1700 crore in FY2011."

Haier under its Eco Life initiative not only develops more energy-efficient, state-of-the-art products but also encourages customers to live eco-conscious lifestyles. Haier laptops come equipped with several innovative features like 3G-ready, chocolate keyboard, HDMI interface, energy star rating -5.0 star, scalability, 120000 hrs of MTBF.

Looking at an aggressive multi-fold growth with an emphasis on technology, quality, innovation, value and services penetration, Haier is aggressively coming up with 'Haier Experience Centers and Haier Experience Zones', across the country to establish a strong connect with the customers. The entire new range of Haier products will be available in retail outlets selling Haier products as well as Haier Experience Zones across the country. Haier has targeted 325 such stores across India, giving the customer an international shopping experience as they get an opportunity to see the complete range of Haier products. Haier also plans to strengthen its business through an aggressive sales channel expansion for its business and expand and consolidate its after-sales service network across the country.

About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2008, the group turnover aggregated US$ 18.2 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier's corporate culture. Haier has been widely recognised as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

About Haier India

Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India, the company's product range includes Haier colour televisions, LED & LCD TV's, refrigerators, washing machines, air conditioners, freezers for commercial & medical usage and Spa range of water heaters. Haier Products are available across India at all major retail outlets. Haier India has a state of the art manufacturing set up for Refrigerators at Ranjangaon, near Pune.


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KEYWORDS
ENVIRONMENT, MARKETING, BUSINESS SERVICES, ELECTRONICS, HOUSEHOLD, TECHNOLOGY

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