BWI: Rolls-Royce Motor Cars Announces Future Engineering Developments

Source : Rolls-Royce Motor Cars Wednesday, January 6, 2016 9:35AM IST (4:05AM GMT)   Rolls-Royce Motor Cars Announces Future Engineering Developments   Goodwood, United Kingdom In February 2015, Rolls-Royce Motor Cars announced the development of an all-new aluminium space-frame architecture that will underpin all future Rolls-Royce models arriving in market from early 2018. The company today announced that it has begun the testing phase of this new architecture, with early preparatory activity seeing new engineering mules tested in public around the world.                                           The Architecture of Pure Luxury The future of pure luxury motoring is already taking shape as Rolls-Royce Motor Cars begins testing its new aluminium space-frame architecture which will underpin all future Rolls-Royce model lines. The architecture will arrive in market from early 2018.     Engineering mules will be assessed on public roads in various locations around the world.  The current testing phase aims to ensure that the new space-frame structure perfectly delivers Rolls-Royce’s trademark ‘magic-carpet ride’ on a variety of surfaces and that it is resilient to extreme weather conditions. The assessment of the new proprietary architecture is the first stage of a development programme that will see a new generation of Rolls-Royce motor cars become available from early 2018.   “Since 2003 and the commissioning of the new Home of Rolls-Royce at Goodwood, Rolls-Royce Motor Cars has reset the benchmark for luxury motoring,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars. “Now it is time to take the next step in the luxury journey. This is why I am announcing today that on-road testing of our all-new proprietary architecture is beginning. This new architecture of pure luxury represents considerable investment in the future of our great brand.”   Further information: You can find all our press releases and press kits, as well as a wide selection of high resolution, downloadable photographs and video footage at our media website, PressClub. You can also find the communications team at Rolls-Royce Motor Cars on Twitter.   Rolls-Royce social media links:   Facebook Twitter Instagram YouTube Tumblr Pinterest Vimeo Google+ Photo Caption: Rolls-Royce Motor Cars’ all-new aluminium space-frame architecture will underpin models from early 2018   Media Contact Details Richard Carter, Director of Global Communications +44 (0) 1243 384060, , richard.carter@rolls-roycemotorcars.com Andrew Ball, Global Corporate Communications +44 (0) 1243 384064, , andrew.ball@rolls-roycemotorcars.com Andrew Boyle, Global Product Communications +44 (0) 1243 384062, , andrew.boyle@rolls-roycemotorcars.com Emma Rickett, Global Lifestyle Communications +44 (0) 1243 384061, , emma.rickett@rolls-roycemotorcars.com Rosemary Mitchell, Asia Pacific - North +81 (0) 3 6259 8888, , rosemary.mitchell@rolls-roycemotorcars.com Hal Serudin, Asia Pacific - South +65 6838 9675, , hal.serudin@rolls-roycemotorcars.com Anna Xu, China + 86 1084558037, , anna.xu@rolls-roycemotorcars.com Frank Tiemann, Europe - East +49 (0) 89 382 29581, , frank.tiemann@rolls-roycemotorcars.com Ruth Hucklenbroich, Europe - West +49 (0) 89 382 60064, , ruth.hucklenbroich@rolls-roycemotorcars.com Jamal Al Mawed, Middle East, Africa, Central Asia and South America +971 561717883, , jamal.almawed@rolls-roycemotorcars.com Gerry Spahn, North America +1 201 930 8308, , gerry.spahn@rolls-roycemotorcarsna.com James Warren, UK and Scandinavia +44 (0)1243 384578, , james.i.warren@rolls-roycemotorcars.com   To ensure that you continue to receive email from Business Wire India in your inbox, please add businesswireindia.com to your Address Book or Safe List.   To submit a press release, click here. To unsubscribe or modify your Business Wire India settings, please visit your profile page on Business Wire India. Connect with us on: Facebook | Twitter | Google+