BWI: Virender Sehwag Stands for 400,000 Babies

Source : UNICEF Wednesday, May 20, 2015 10:18AM IST (4:48AM GMT)   Virender Sehwag Stands for 400,000 Babies   New Delhi, Delhi, India More than 400,000 babies succumb to vaccine preventable diseases every year in India due to lack of full immunisation. To put a spotlight on the cause of routine immunisation UNICEF recently launched the #babiesneedyou campaign, which urges parents and citizens alike to prioritize vaccination. This campaign lends active support to Mission Indradhanush, an initiative by the Government of India and its partners UNICEF and WHO that aims to immunise all children against seven fatal diseases - diphtheria, whooping cough, tetanus, polio, tuberculosis, measles and hepatitis B – by the year 2020.   ​As an extension of the above movement, UNICEF launched the ‘Ek Star Aisa Bhi’ campaign with the former captain of the Indian cricket team, Virender Sehwag, enthusiastically taking up this relevant cause . The series comprises of four inspiring videos that celebrate the pivotal contribution of multiple change-makers who donate their time and effort towards the success of the Routine Immunisation movement in India.   Each video contains a monologue by Virender Sehwag, acclaiming the ‘Stars’ of the world’s largest Routine Immunisation programme. In the very first video he highlights the story of Pooranchandra, an auto-driver who collects vaccines from the cold chain centre in his Teekakaran Express before setting off to support the immunisation mission machinery. Acknowledging Pooran’s endeavours in the field of establishing an efficient vaccine delivery system for immunisation of children, Sehwag says, “Some people dream big, while others give everything they have got to achieve their dreams. They become our stars”   As UNICEF’s Celebrity Champion, Virender Sehwag, lends his voice to ensure the right of every child to health, education, equality and protection.   A socially Responsible and aware icon like Virendra Sehwag has lent his voice to this crucial UNICEF campaign thereby supporting and influencing people’s thought processes at large to build a massive RI movement. Video caption: ​EK Star Aisa Bhi   Media Contact Details Maria Fernandez, Communication Specialist UNICEF India, ,+91-9958176291 , mfernandez@unicef.org Geetanjali Master, Communication Specialist UNICEF India, ,+91-9818105861 , gmaster@unicef.org Sonia Sarkar, Communication Officer- Media UNICEF India, ,+91-9810170289 , ssarkar@unicef.org   KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Events & Conferences, Healthcare & biotechnology, Media & Entertainment;General:NGO, People, Social issues, Sports   To ensure that you continue to receive email from Business Wire India in your inbox, please add businesswireindia.com to your Address Book or Safe List.   To submit a press release, click here. To unsubscribe or modify your Business Wire India settings, please visit your profile page on Business Wire India. Connect with us on: Facebook | Twitter | Google+

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