Kitchen utilities and convenience solutions company Cutting Edge announced the debut of their new smart and slick container system -Nesterware. The modern storage solution is intended to cut the clutter and restore kitchen order. In line with the company’s promise to provide safe and superior grades of quality, Nesterware is made of virgin plastic, 100 % BPA free. Nesterware blends form with function – these containers and lids sit snugly in their stands, optimizing space in an ever-shrinking kitchen. Stacked or mounted atop their stands, the Nesterware container system can be installed in shelves, walls, cupboards, cabinets, draws or kitchen countertops, making it the most flexible, seamless and space-saving kitchen storage solution. Nesterware containers, although available in three different capacities, are designed to have the same lids, thus eliminating the problem of lost lids and single bowls. Keeping in line with the needs of the Indian urban consumer, Nesterware will be available online.
Cutting Edge has been known to design innovative kitchen solutions to make everyday life better. The brand is also credited for introducing the concept of full-fledged microwave cooking in India, including the invention of the 'Microwave Idli Maker'. On the launch of yet another radical kitchen innovation, Mr Ranjeet Singh Gulati, Managing Director of Cutting Edge said, “Nesterware raises the bar for an urban Indian kitchen. For the house-proud and nifty solution-seeker alike, Nesterware will provide a visual interest in keeping order in the kitchen. This clever, clean and efficient system will save time and space; and redefine the way storage is perceived.”
“We, at Snapdeal.com are excited to partner with Cutting Edge to launch Nesterware - which strives to revolutionize the Urban Indian kitchen. We look forward to working together to offer a more holistic shopping experience to consumers across the country.” Said Saurabh Bansal, AVP – Home, Snapdeal.com
“Over the last few years we have been working towards enabling sellers across the country to adopt the e-commerce marketplace model. This partnership with Cutting Edge to launch Nesteware will help us expand our offerings in the kitchenware category.” Said Ankit Nagori, SVP – Marketplace, Flipkart
"We are quite excited to launch such a revolutionary product on our marketplace. Pepperfry is known for offering a differentiated product range of over 75,000 products across categories to our customers. Through our association with Cutting EDGE, we will be able to further enrich our customer’s homes with innovative kitchen solutions." Said Ashish Shah, COO
Now, organizing washed and dried containers and lids is as easy as stacking them up in their individual stands.This system allows the user to keep track of the number of containers and lids, therefore minimizing one’s effort in searching and matching. Nesterware is a small change that will help bring in order and symmetry in the Indian kitchen. These containers can be used for storing and serving. Microwave friendly, dishwasher safe, recyclable, eco-friendly Nesterware containers can double up as a lunch box. Easy to wash, resilient and low maintenance, Nesterware can be handled by riotous kids or reckless maids!
Available in three convenient sizes 500ml, 750ml and 1000ml, Nesterware is priced at Rs.1949(for 70 pieces set) and Rs.949 (for 34 pieces set).
About Us
Cutting EDGE was established in 1994, out of a sense of passion, a commitment to quality, a dream to excel and become a brand trusted by people the world over. Our primary objective was to ingeniously design, develop and offer, in special polymers, home convenience products of international quality at affordable prices. Cutting EDGE through its innovation and extensive R&D introduced the concept of 'Full Fledged Microwave Cooking' in India and was the first to invent the 'Microwave Idli Maker' among a number of other products. Cutting Edge caters to large corporate audiences with tie ups with most leading brands.
Our catalog boasts of a variety of products such as 'Utility Items' like high quality dispensers for film/foil/paper/soap, 'Bake Ware' for those quick nutritious meals, 'Kitchen Tools' for added optimization and efficiency, 'Microwave Cookware' with exquisite finishes, 'Functional Storage' which is a sheer marriage of design, value, and practicality, as well as top of the line 'Tableware' to make your dining ware more resilient, elegant & fashionable. We are the only company in India in this field that are constantly researching everyday solutions and innovating design, finish, look to bring for you products that are aesthetically appealing and completely safe to use.
We work to deliver world class products, to develop a lifelong relationship with the consumer rather than a one-off purchase. It’s about creating relationships that last a lifetime. Our products stand to our commitment to deliver the best in the country, it’s only then that we can truly say," Proudly Made in India"™.
Cutting EDGE is based in Whitefield, Bangalore. Some of our corporate partners include LG, IFB, Whirlpool, Haier, HS18, Star CJ & Panasonic. We support bulk enquiries(ecommerce@cedgestaff.com) and corporate gifting.
For more information log-on to www.cuttingedgeindia.com
https://www.facebook.com/Cutting.EDGE.International?ref=bookmarks
Photo Caption : Nesterware – Redefine Your Kitchen Storage Solution
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